DeVry University Keller Graduate School of Management Research in Motion (RIM) By Gbolade O. Soneyin gsoneyin@my.keller.edu (770) 598-5006 NETW-583-18552 Strategic Management of Technology Professor John Lambrou Friday‚ January 24‚ 2015 Abstract BlackBerry Limited‚ formerly known as Research in Motion (RIM)‚ was a key player in the smartphone market. Created by two friends in 1984‚ it grew to become one of the leading manufacturers of applications and hardware for the mobile phone industry
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This is a report addressing to Research In Motion (RIM)’s board of directors’ request to review its vision and mission statements and to evaluate of how well RIM’s resource strengths and competitive capabilities match the industry’s key success factor. 1. Vision and Mission Statement Identification Upon research‚ there is no information regards on any vision and mission statement pre-developed by RIM. However‚ to bring RIM success to a higher level‚ we suggest you to look into our
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Research in Motion Porter’s Five Force Porter’s Five Force Model There are some different approaches available when measuring the profitability in a market‚ or industry. I choose to use the model by Michael E. Porter‚ where the profitability potential of an industry‚ described as the long run return on investment‚ is reliant on the degree of competition in the selected industry. The five forces that Porter mentions are; threat of entry‚ supplier power‚ buyer power‚ threat of substitutes and industry
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corporate strategy priority alignment - pressure test (view healthcare budgets etc) - goodwill analysis (this is where you find your goodwill‚ if it goes down you can do some write offs etc so you need to know this) - EC and BOD want strat plan by july 2010 (starts in feb‚ takes a lot of time) (for 2011-2016). The end result should be a P/L that says “i’m gonna make this much money”. There are lots of assumptions for overheads etc - Once it gets approved‚ start operation plannings for
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MKT 600-011 [Weekly Critique Notes] 1. What is the central issue in this case? Research in Motion Ltd. [who] is considering quickly penetrating a contrastive‚ yet competitive market with new technologies and a unique value proposition without the marketing expertise and additional capabilities like order fulfillment‚ technical support‚ webpage design and customer billing [what] in the dawn of mobility - 1997 [when] because of [why] * Changing market-place with a suboptimal equilibrium
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Research in Motion II Edward Awad CSU Business Research Methods MGT 87520 Dr. Ewald Research in Motion II December 29‚ 2013 1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project. Starbucks used three types of study: products functionality‚ products optimization and brand tracking. Product functionality: it is an online
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Teamwork All of us have worked in teams at some point in our lives‚ and we all can recall a time we had interacting with others to meet team objectives. Communication is the way we get through our daily life‚ both personally and professionally. There are team units in our lives that we chose to be in‚ and then there are those that we are simply put in without a choice. It is usually these groups that have we will have the most conflict. I have had the ability to view a lot of different team
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Case Analysis 2 - Research in Motion - RIM 1. What were some of the challenges that RIM faced to protect its intellectual property‚ and how did RIM handle those challenges? Research In Motion (RIM)‚ a global leader in wireless innovation‚ revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. There are multiple examples of the challenges RIM faced to protect its Intellectual Property as well as how those challenges were handled. One such example is RIM
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Chester Thompson IV TM583 Prof. Nabeel 11/18/12 Chester Thompson IV TM583 Prof. Nabeel 11/18/12 RIM: Research in Motion What were some of the challenges that RIM faced to protect its intellectual property‚ and how did RIM handle those challenges? Research in Motion aka RIM is a name synonymous with wireless communication research going on at its premises for the past twenty five years. Like many other companies that receive world recognition‚ RIM has been through turbulent
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RESEARCH IN MOTION Why was BlackBerry so successful in North America during the 2000s? First to introduce push email One phone with a lot of features Very secure Dint have much competition US govt and big multinationals accepted quickly Meant for the corporate world Slowly shifted focus from the corporates to consumers also. What difficulty did RIM face as it became bigger? Competition increased Apple iphone changed the meaning of smartphones Scarcity of physical space
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