NANO MARKETING FAILURE The messaging could have been more proactive in the initial phase of the launch‚ experts said. As it could have been when the project had to beat a retreat from the Singur factory site in West Bengal or when some cars began catching fire. "A series of factors has impacted the Nano‚ right from the Singur issue to cars catching fire to clumsy marketing strategy‚" said Autocar India editor Hormazd Sorabjee. "There was a bit of overconfidence at the start and not much marketing
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-problems faced by Tata to build world’s cheapest car: =battle sky rocketing costs =huge engineering hurdles =bad press (car caught fire). Some of the early nanos caught fire on the streets. Local and intl experts were brought in to investigate the problem but nothing was found wrong with the design of the car. In response the nano design team of the car decided to take further safety measures in order to make a more robust nano. Additional protection was provided on exhaust system. In electrical
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car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data. Also to gain knowledge about how TATA brought this new product i.e.‚ “NANO” up to the development stage and finally going to launch it on 23rd March‚ 2008 (already launched till now). During this project I researched on how TATA developed NANO costing Rupees1 lakh
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UNIVERSITY OF PETROLEUM & ENERGY STUDIES DEHRADUN [pic] Harnessing Energy through Knowledge Assignment Topic TATA NANO ECONOMICS & MANAGEMENT DECISIONS (MBCE 701) MBA LSCM 1st YEAR Submitted to : Submitted by: Ms. K. Deepa Anoop(4)‚Ashish(9)
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ECONOMIC ANALYSIS OF TATA NANO Index 1. Company Overview of TATA motors 2. Market Demand 3. Total Sales Estimation 4. Producers Behaviour 5. Cost Structure & Pricing Strategy 1. Company Overview of Tata Motors Ltd. Tata Motors Limited is India’s largest automobile company‚ with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicles in each segment‚ and among the top three in passenger vehicles with winning products
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Tata Nano: The World’s First RS. 1 Lakh Car Ratan Tata had an idea‚ after a personal experience‚ to produce a car which is cheaper than 1 Lakh. They realized very fast that they can’t build a car by benchmarking against existing cars‚ so they took only the important systems which are also available in a two-wheel scooter. It was brought down by dispensing with most nonessential features‚ reducing the amount of steel used in its construction‚ and relying on low cost Indian labor. The car was an unmitigated
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What sales goal would you recommend for the Tata Nano? When Tata Motors Ldt. decided to create the Tato Nano they wanted to make the most fuel-efficient‚ smallest and cheapest car in the world. They had the advantage of already having the trust of consumers’ in India and being known for its commitment to ethics‚ by promising to improve the quality of life of its consumers. However‚ they were not the market leaders for the passenger vehicles with a market share of 16‚45% against 46‚07% for their
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TATA NANO SINGUR CASE TATA NANO SINGUR CASE INTRODUCTION: Tata Motors announced in 2006‚ that the Nano would be manufactured in Singur‚ West Bengal‚ helped in part by a forced acquisition and reuse of farmland by the West Bengal state government to entice Tata to build there. In May 2006‚ the West Bengal Government decided to acquire 997 acres (initially 1013 acres were asked for) for the Tata Motors small car factory in Singur of Hooghly district.Almost 6‚000 families‚ including many agricultural
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Introduction TATA Motors Limited is India’s largest motor passenger automobile and commercial vehicle manufacturing company. Its annual revenue exceeds USD six billion‚ ranking it among the top ten companies in India. Unveiled in January 2008‚ their new TATA Nano passenger automobile was a much awaited car by the local and international markets. (Tata Motors‚ 2008) Production began later that year. Its distinct features and reasonable price boosts its popularity and demand. Excluding taxes‚ the TATA Nano
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India and the Tata Nano Project: A Comparison of Singur with Sanand By Devparna Roy Paper presented at the International Conference on Global Land Grabbing 6-8 April 2011 Organised by the Land Deals Politics Initiative (LDPI) in collaboration with the Journal of Peasant Studies and hosted by the Future Agricultures Consortium at the Institute of Development Studies‚ University of Sussex GUJARAT’S GAIN AND BENGAL’S LOSS? “DEVELOPMENT‚” LAND ACQUISITION IN INDIA AND THE TATA NANO PROJECT:
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