Market-Entry Report Addressed to Tata Motors & Partners Business Communication Table of contents Page | | Introduction | | SWOT-Analysis * Strengths * Weaknesses * Threats * Opportunities | | Marketing strategy | | Conclusion & Recommendations | | Bibliography | | Introduction Tata Nano has invented a car that has a couple of strong competitive advantages. The most important advantage is that the car is relatively cheap and therefore affordable
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NEW DEVELOPMENT LIFE CYCLE OF TATA NANO SHIVARANJAN M ROLL NO 53 MBA II SEM Contents: |Sr. No. |Subject |Pg. No | | | | | |1 |Executive Summary |3
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Contents EXECUTIVE SUMMARY 6 TARGET COSTING 7 TATA NANO – THE INTRODUCTION 9 A BREAK THROUGH CAR 11 COST CUTTING FEATURES 12 TARGET PRICING THE NANO 13 Product Features 13 Dimension 13 Engine specifications for Tata Nano 14 Safety features for Tata Nano – The 1 Lakh car 14 How green is Tata Nano? 14 IDEA GENERATION OF NANO 14 THE COST – THE TARGET 16 THE COST REDUCTION PARADIGM 17 Value Engineering Alternatives: 17 Now the question was‚ “how much to produce” 17 PRODUCT DEVELOPMENT 18 The Final verdict:
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Positioning the Tata Nano – Case Memo Introduction: Tata Motors Limited (TML)‚ a part of Tata group‚ a highly respected conglomerate has a product that will revolutionize the way India travels. The team was successful in delivering a car that meets the goal price of 1 lakh rupees. People welcomed it with high pre bookings and initial sales. But it has been found that the car didn’t hit the target market. The initial excitement faded away leading to drastic downfall in sales. We have analyzed the
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learning about the Tata Nano‚ it is easy to see that this unique vehicle was a radical innovation. Tata’s goal was to manufacture the most affordable car in the world. Radical mechanical changes were needed lower the cost to only $2‚200. This was done through a complete re-invention of parts and systems. Tata Motors is a company founded under the Tata Group. Since 1945 they have been manufacturing vehicles such as vans‚ cars‚ and coaches. From the perspective of the Tata Group‚ having such
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and team work 8 cost reductions is goal 9 the illusion of Japanese industry 10 establishing production flow 11 productions leveling 12 in beginning there was need 13 a revolution is conciseness Evolution of production system 1 complete analysis of waste. 2 my plant is first principle 3 writing standard worksheet yourself 4 teamwork is every thing 5 the skill is passion baton 6 an idea from us supermarket. 7 what is kabana. 8 incorrect causes problem 9 the talent and courage of re
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Oral Communication Presentation Skills Harris Chughtai SECBBA2A&B Last Session Assessment You have to choose one side of the argument (whether you are for it or against it) and then present a persuasive/argumentative speech on the day of our last session influencing the audience with your proposition; ethos‚ pathos‚ logos must be utilized. The speech time requirement is between 5-7 minutes‚ as always there is a typed outline required + Visual Aid :). Please refer to the Persuasion & Speech
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Memorandum To Chairman‚ Tata Motors Ltd Issue Profitable Production of the Nano Issues A primary issue Tata must consider is the current and future profitability of the Nano. In order to determine if their strategy of entering the small car market is feasible‚ the influences on the industry must be evaluated. If evaluation of the industry indicates that future profitability is in question‚ the company must consider canceling the project‚ or focus on areas where Tata can influence the industry
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Perception towards TATA “Nano” TABLES & CHARTS 1. Table & Graph 1.1 Table & Graph 1.2 Table & Graph 1.3 Table & Graph 1.4 2. Table 2.1 Table 2.2 Table 2.3 3. Table & Graph 3.1 4. Table & Graph 4.1 5 Graph 5.1 6 Graph 6.1 7 Graph 7.1 8 Graph 8.1 9 Graph 9.1 10 Graph 10.1 11. Table 11.1 Table 11.2 Demographic Analysis Gender Age Distribution Profession Income Group Factor Analysis KMO and Bartlett’s Test Total Variance Explained Rotated Component Matrix Awareness of TATA Nano Responses over Awareness
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POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Natasha Saqib Assistant Professor Department of Management Studies‚ University of Kashmir‚ South Campus Email –natalie81985@gmail.com Correspondence Address Natasha Saqib C/O Jamsheed Saqib United India Insurance Co. Ltd Divisional Office Regal Chowk Srinagar‚ Jammu & Kasmir Pincode No 190001 POSITIONING IS INEVITABLE –A CASE STUDY OF TATA NANO Abstract The forces of globalization and technological advancement have rendered
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