analyse. Gender 44% 56% male femal e General perception of Nano Thanks to this survey‚ we tried to get people’s perception about Nano on several parameters. These are given as under- ♣ Nano as a rural car: 60% Nano: a rural car? 54% 50% 40% 30% 20% 10% 4% 24% 8%
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7/22/13 Brand Positioning Strategies of TATA Nano Upload Sunny Chauhan View Public Profile Recently ReadMy LibrarySocial Feed My UploadsMy CollectionsMy Stats AccountHelpLog Out Search the world’s digital library. Browse Books Fiction & LiteratureRomanceScience FictionBody‚ Mind & SpiritReligionBusinessHistoryScienceTravelSelf-help Other Content School WorkHow-To Guides/ManualsResearchComicsMagazines/NewspapersPresentationsGovernment & PoliticsBrochures & CatalogsRecipes/MenusCreative Writing
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Questionnaire Dear respondents‚ I am a student of GITARATTAN INTERNATIONAL BUSINESS SCHOOL. As a part of my curriculum I am conducting a study on “consumer perception & future potential for TATA NANO ” It would be a great help if you please spare some of your time to fill this questionnaire. The responses would be kept strictly confidential & use to data analysis A) NAME ----------------------------------------------------- B) AGE * 20-30 * 31-40 * 41-50 * 50
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The Tata Nano Marketing Plan Strategies [pic] Hao Yang (Vince) ID 0558603 Kwantip Khammuang (Kwan) ID 0558633 Narisa Keyuraphan (Beau) ID 0558832 Marketing Management (MKT 300) Instructor: Prof. Hank Pruden 12/15/2009 Table of Contents I. Company Analysis II. Situation Analysis a. SWOT Analysis b. Product Analysis c. Competitor Analysis 1. Toyota Company
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INTRODUCTION This report will describe briefly about the company‚ Tata motors and their sustainable innovative result‚ the world’s cheapest car Nano. (Tata motors‚ 2013) Tata Motors being the largest Indian automobile manufacturer‚ had revenues of INR 1‚65‚654 crores (USD 32.5 billion) in 2011-12. They have been the leading manufacturers of commercial vehicles. They also have award-winning products in the compact‚ midsize car and utility vehicle segments. They are also among the world’s top manufacturers
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2010 KRISHNA PALEPU BHARAT ANAND RACHNA TAHILYANI Tat Nano – The Peopl Car ta o e le’s r dia k big. Ind must think small to stay b — Ra atan Tata‚ Cha airman Tata G Group In March 2009‚ Tata Motors India’s larg ‚ s‚ gest automob company by sales lau bile unched the world’s cheap pest car‚ the Tata Nano i India price at $2500 (see Exhibit 1 for a pict in ed ture of the N Nano). Throu ugh this laun nch‚ the comp pany realized Tata Group Chairman R d Ratan Tata’s v vision of mak king a “peop
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CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD’S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano‚ the world’s cheapest car‚ manufactured by India based Tata Motors. On March 30‚ 2009‚ Tata Nano was launched with an ex-factory price tag of INR 100‚000 (about US$ 2000). The case explains the design and development process of TataNano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developing
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Tata Nano Case Analysis Ratan Tata‚ chairman of Tata Motors Ltd.‚ hoped to raise the status of Middle class families in India by offering the Tata Nano. Expectations were increasing amongst the customers regarding the product features and its efficiency. Competitors were eagerly waiting for its arrival to find out what they were going to be up against. It had strong and convincing features and was actually a good product. Unfortunately there were too many strategic marketing problems that kept it
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------------------------------------------------- Tata Nano From Wikipedia‚ the free encyclopedia Tata Nano | | Manufacturer | Tata Motors | Also called | one-lakh car | Production | 2008–present | Assembly | Sanand Plant‚ Sanand‚ Gujarat‚ India[1] | Class | City car | Body style | 4-door one-box | Layout | RR layout | Engine | 2 cylinder SOHC petrol Bosch multi-point fuel injection (single injector) allaluminium 624 cc (38 cu in) | Transmission | 4 speed synchromesh with overdrive in
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INDEX 1.0 INTRODUCTION 2.0 MAIN REASONS FOR TATA TO ENTER GLOBAL ULTRA LOW COST MARKET 2.1 MARKET DISTRIBUTION PIE CHART 3.0 What are the competitive advantages that TATA Motors will enjoy with their NANO in emerging markets 3.1 RESEARCH AND DEVELOPMENT 3.2 Acquisitions‚ Mergers & Expansions. 3.3 ORGANISATION LOCATION 4.0 WHICH SCREENING CRITERIA WOULD YOU SUGGEST FOR TATA NANO’S IMS PROCESS 4.1 POLITICAL 4.2 ECONOMIC 4.3 SOCIAL
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