TATA MOTORS “NANO” “THE ONE LAKH CAR THAT DRIVES ONE BILLION DREAMS”. MARKETING PROJECT SUBMITTED BY:- CONTENTS 1. Introduction 2. Idea generation 3. What makes Tata Nano so Global? 4. Marketing Mix 5. STP INTRODUCTION Tata Motors Limited (formerly TELCO‚ short for Tata Engineering and Locomotive Company) is an Indian multinational automotive manufacturing company headquartered in Mumbai‚ Maharashtra‚ India and a subsidiary
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Summary About Tata Nano： - The Project was kept as a secret in the Tata Motors’R&D section and named PROJECT X3. - Started with its first plant in Singur‚ West Bengal from 2007 - Lead by Girish Wagh (General Manager‚ Tata Motors Ltd.) - Objective was to create very low cost transportation system with four wheels for the bottom line of Pyramid. - Used coopetition system (suppliers have to collaborate but simultaneously compete with each other) - Guaranteed long-term contracts for specific components
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relating to non popularity of insurance companies in Bangladesh. To find marketing side problems‚ Gap-model of service marketing will be fitted to the insurance industry of Bangladesh. I. INTRODUCTION The insurance services can be described as a product in the form of a written legal contract (the insurance document) plus a bundle of services associated with it. Services are activities and/or benefits that one party offers to the other and that services are necessarily intangible and do not result
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------------------------------------------------- Positioning the Tata Nano (A) and (B) This case deals with the positioning of the Tata Nano - for its launch and after its launch - ‚ a new version of ultra-low-cost cars produced by Tata Motors Ltd. for the India’s market. The Tata Nano aimed to revolutionize the India’s market. First‚ the goal of the Tata Nano was to be the smallest in order to be maneuverable‚ as the streets in India were extremely small and unsafe. At the same time‚ the Tata Nano had to be the most affordable
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TATA NANO SINGUR CASE TATA NANO SINGUR CASE INTRODUCTION: Tata Motors announced in 2006‚ that the Nano would be manufactured in Singur‚ West Bengal‚ helped in part by a forced acquisition and reuse of farmland by the West Bengal state government to entice Tata to build there. In May 2006‚ the West Bengal Government decided to acquire 997 acres (initially 1013 acres were asked for) for the Tata Motors small car factory in Singur of Hooghly district.Almost 6‚000 families‚ including many agricultural
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1. Summary & inspiration before enter into India (The answer for Q1) 由本案所提到家樂福在日本與中國經歷的經驗加上印度政治、經濟等相關背景，我們整理兩個市場在不同面向的問題，並提出進入印度市場前所需注意的事項： 中國 日本 策略與遇到的狀況 1. 相當深度的在地化 a. ”家樂福”的中文名字 b. 大量雇用在地員工 2. 產品‚ 生鮮食品在地採購 3. 和政府關係良好‚採用government marketing 1. 忽略日本家庭結構組成問題 (核心家庭‚購買量少) 2. 平均所得高所以重視品質與流行趨勢 3. 展店與購地不順 (缺少合作夥伴與政商關係的幫助) 應用印度市場省思 1. 為減少社會反彈‚ 也可以大量雇用在地員工 (傳統零售的反彈) 2. 在地採購‚ 加強與農民還有供應商的合作關係 3. 和政府建立關係‚ 同時著眼物流系統的建立以符合India Supply Chain Council 的政策推行與期待. 1. 印度的核心家庭數量還有平均所得也開始有逐年上升的趨勢
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7/5/2011 | Tata Motors | “TATA NANO” in usa | Executive Summary This due-diligence report concludes our findings regarding the feasibility of implementing the Tata Nano‚ the world’s cheapest car‚ for expansion into the U.S. market. Taking into consideration the general environmental analysis‚ we have concluded that increasing oil prices and a stagnant economy have coupled to increase opportunities of market demand for vehicles that are; inexpensive‚ fuel-efficient and compact with very
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Tata Nano Customer Satisfaction Research Proposal Name: - Samsudin Sherasiya Subject : - Research Methodology Roll No. : - 57 Division : - “A” Submitted by : - Parul Institute of Management & Research ABSTRACT The key to success of automobile industry lies not only in having good designed vehicles but also in being able to provide the customer with the level of service they desire. Satisfaction is crucial concern for both customers
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Tata Motors India is not a country that encourages free trade.the government has imposed many trade barriers‚like very high taxes for one.these high taxes are a form of preventing the local industries domestic products from international companies. Also‚ the bureacracy that exists is india is the worst.every level of the heirachy of any department‚corporate‚law‚governemnt is bound to accept bribe and is corrupt.Tata has also undergone tremendous challenges when building its Nano factory in west
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Loss? ‘‘Development‚’’ Land Acquisition in India and the Tata Nano Project: A Comparison of Singur with Sanand By Devparna Roy Paper presented at the International Conference on Global Land Grabbing 6-8 April 2011 Organised by the Land Deals Politics Initiative (LDPI) in collaboration with the Journal of Peasant Studies and hosted by the Future Agricultures Consortium at the Institute of Development Studies‚ University of Sussex GUJARAT’S GAIN AND BENGAL’S LOSS? “DEVELOPMENT‚” LAND ACQUISITION
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