Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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Unit 4- Task 4 SWOT Analysis “The results of a questionnaire given to 200 people that regularly visit McDonalds found the following: * 85% are happy with the service in their local McDonalds. * 80% would like McDonalds to be open 24/7. * 50% thought they could make a happy meal healthier. * 65% would like more wraps on the menu. * 30% would like part of the menu to be focused on healthier options. * 20% said staff were unfriendly. * 90% said parking facilities were good
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PEST ANALYSIS The PEST analysis is a useful tool for understanding market growth or decline‚ and as such the position‚ potential and direction for a business. PEST is an acronym for Political‚ Economic‚ Social and Technological factors‚ which are used to assess the market for a business. Basically it is a scan of macro-external environment‚ in which a business wants to operate. Political Factors include: • Tax policy • Employment laws • Trade restriction and Tariffs
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PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have
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Relocating the American Dream The America of the 1960s as Portrayed by the New Journalists Norman Mailer‚ Hunter S. Thompson‚ and Tom Wolfe Master ’s Thesis Department of English University of Helsinki Supervisor: Bo Pettersson Date: 25.3.2009 Meri Laitinen 1. INTRODUCTION .............................................................................................................3 1.1 Aims and methods ..............................................................
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Unit 5 Final Project: Ford Motor Company Executive Summary Ford Motor Company is an American automobile manufacturer founded and headquartered in Dearborn‚ Michigan but incorporated in the state of Delaware. The company was started by Henry Ford in 1903 and is historically famous for the creation and implementation of the assembly line in manufacturing processes. Ford’s mission is to produce and sell automobiles – cars‚ trucks‚ SUVs‚ etc – from the ones initially designed and engineered by Henry
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Tesla Motors‚ Inc. Financial Analysis Project Accounting II – Dr. Frazer Themistoklis Tambassopoulos Introduction In this paper I intend to provide a sound financial analysis of Tesla Motors Incorporated. I will do so by calculating and providing liquidity‚ profitability‚ and solvency ratios and then evaluating those results. Assessment of these ratios will more or less define Tesla Motors’ abilities to meet its short-term debts and obligations (liquidity)
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Principles of Marketing: An Asian Perspective Marketing: Managing Profitable Customer Relationships 2 © 2012 Principles of Marketing: An Asian Perspective Chapter 1 Outline (CILO a) 1.1 1.2 Understanding the Marketplace and Customer Needs 1.3 Designing a Customer-Driven Marketing Strategy 1.4 Preparing an Integrated Marketing Plan and Program 1.5 3 What is Marketing? Capturing Value from Customers © 2012 Principles of Marketing: An Asian Perspective
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Another woman whom we remember in this context was Hazrat Mahal Begum. She was the wife of the deposed ruler of Lucknow who actively took part in the revolt of 1857 against the Doctrine of Lapse under which Dalhousie wanted her to surrender Lucknow. She gave stiff resistance. But after the fall of Lucknow she escaped to Kathmandu. Kasturba‚ the wife of Mahatma Gandhi‚ was one of the foremost supporters of the Gandhi’s programmes. One of the first women to be imprisoned in Transvaal
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Motherboard: The motherboard is‚ without a doubt‚ the primary component of the entire system. Without the support circuitry and functions this device provides‚ even the CPU is unable to work. A motherboard also known as main board‚ logic board‚ or system board. Typically the motherboard contains slots‚ and all the controllers required to control standard peripheral devices‚ such a display screen‚ keyboard and disk drive etc. In addition to the hardware‚ the motherboard also contains some software
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