The Tata Nano Marketing Plan Strategies [pic] Hao Yang (Vince) ID 0558603 Kwantip Khammuang (Kwan) ID 0558633 Narisa Keyuraphan (Beau) ID 0558832 Marketing Management (MKT 300) Instructor: Prof. Hank Pruden 12/15/2009 Table of Contents I. Company Analysis II. Situation Analysis a. SWOT Analysis b. Product Analysis c. Competitor Analysis 1. Toyota Company
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Comparative Issues on International Management Tata “Nano”: The People’s Car INTRODUCTION The Indian company called Tata Motors manufactures the cheapest car in the world (Said‚ 2012). This caught the attention of the consumers in India especially those that earned an average income in the country. This four-wheeled drive vehicle replaces the motorcycle and scooters due to its safety and convenience. India’s "People’s Car" will be a "safe‚ affordable‚ all weather
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like Tata employ to become large industrial conglomerates. The Tata Group has already established 90 separate firms in seven distinct business sectors. Because of their success‚ they have obtained vast financial resources and access to capital on favorable terms which has allowed them to expand their operations and become a large industrial conglomerate. Since the Tata Group uses its sister subsidiary companies to help supply its other companies (i.e. using Tata Steel to provide steel for Tata Motors’
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Corporate Social Responsibility – Issues and Challenges in India with a case study of TATA GROUP Nilesh R. Berad nileshb_iom@bkc.met.edu MET Institute of Management‚ Nasik Introduction: In India companies like TATA and Birla are practicing the Corporate Social Responsibility (CSR) for decades‚ long before CSR become a popular basis. In spite of having such good glorious examples; In India CSR is in a very much budding stage. A lack of understanding‚ inadequately trained personnel‚ coverage‚
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Tata Group Vishal Patel Saint Leo University Organizational Behaviour MBA 530 Craig S. Cleveland December 17‚ 2010 Tata Group Tata group of companies‚ it is said that there is Tata in every Indian’s life directly or indirectly. Tata group of companies is India’s largest conglomerate. Tata group is made up of 90 operating companies in seven different industries which makes it India’s largest conglomerate. Tata group was founded by Jamsetji Tata in 1868. The founder of the Tata
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Tata Group is an Indian multinational conglomerate company headquartered in Mumbai‚ Maharashtra‚ India. It encompasses seven business sectors: * Communications and information technology * Engineering * Materials * Services * Energy * Consumer products * Chemicals. Tata Group was founded in 1868 by Jamsetji Tata as a trading company. It has operations in more than 80 countries across six continents. Tata Group has over 100 operating companies each of them operates independently
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Earning yield is a great financial ratio which can be used very effectively to evaluate a stock. The process of calculating this ratio is very simple‚ first calculate the ‘Earning per share (EPS) and then divide EPS with current market price of stock. The value you will obtain is in percentage. The reported net profit (PAT) as declared by the company in last 12 months of operation can be taken as earning. Number of shares outstanding in the market is also declared by companies in their financial
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sit when Ratan Tata the chairman of Tata Motors unveiled this car in New Delhi at a price of $2500. Since then it has been in lime light and has been making news in the auto sector throughout the world. Much of India ’s low-cost production edge comes from cheap labor and a large part of the low-cost assembly in factories and plants is done through manual operations. However this situation is changing fast with companies wanting to increase productivity by automating their lines. Tata cut costs by
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Cases Tata Group uses two different strategies locally and internationally when dealing with its businesses. Local businesses under Tata Group’ umbrella uses the Domestic Strategy which requires product differentiation base on the local adaption. Such example is the Tata Nano Car and the Tata Ace Truck (picture below)‚ produced by Tata Motors at an affordable price for the people in India. Ratan Tata wanted to produce a car which is super cheap yet reliable. Aside from this example‚ Tata Group
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Ratan Naval TataPresent Chairman Of Tata Group(A Business Legend) INTRODUCTION1. Born: December 28‚ 1937.2. Achievement: Honored with Padma Bhushan‚ one of the highest civilian awards in 2000.3. Present Chairman Of Tata Group.4. He has taken Tata Group to new heights and under his leadership‚ Groups revenues have grown manifold. THE CHAIRMAN OF MAJOR TATA COMPANIES. CHILDHOOD Ratan Tata was born into the famous Tata family.A prominent family belonging to Mumbaiswealthy Parsi community
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