Swot analysis of Tata motors: In this assignment I am doing the swot analysis of TATA Motors. Strength: Brand Name: TATA was established in 1945. Tata Motors is India’s largest automobiles company with approximately 70000 permanenet employees and it gain a revenue US Dollar 38.6 Billon at the in 2013-2014(www.tatamotors.com). Tata bought land roverand jaguar from ford group in 2008 but they didn’t change the name of the brand because jaguar and landrover are established brand in world
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1. EXECUTIVE SUMMARY3 2. TATA NANO: LESSONS FROM AN INNOVATOR4 History of Tata Motors4 The Indian Automotive Industry 5 The Origin of the Nano 7 Tata’s Unique Business Model 8 Activities at Tata Motors 11 Effects on India’s Ecology and Economy 12 Risk of Imitation 13 Sustaining Competitive Advantage 13 3. REFERENCES16 4. EXHIBIT 117 1. ------------------------------------------------- EXECUTIVE SUMMARY After years of research and development‚ Tata Motors stunned the worldwide automotive
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Tata Motors Acquisition of Daewoo Commercial Vehicles Table of Contents Introduction 3 Tata Motors 3 Daewoo Motors 4 Strategic and Economic Aspects behind the Acquisition 5 Strengths of Daewoo Motors 7 The Challenges 9 The major potential synergies from the deal: Realisation of the same 11 Conclusion 13 Reference 14 Bibliography 16 Introduction This report will look into the case of Tata motors and Daewoo Commercial Vehicle
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Table of Contents Introduction Tata Motors Limited is India’s largest automobile company‚ with revenue of Rs. 1‚88‚818 crores in 2012-13. It was established in 1945 and is present across the length and breadth of the country. Today‚ it is world’s second largest manufacturer of commercial vehicles‚ fourth largest truck manufacturer and second largest bus manufacturer. It has over 60‚000 employees guided by the company’s mission "to be passionate in anticipating and providing
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REPORT TATA MOTORS-JAGUAR LAND ROVER ACQUSITION Table of Contents Executive Summary 3 Introduction 4 SWOT Analysis of Ford Motor Co 5 Business Strategy of Ford 6 SWOT Analysis of Tata Motors 7 Why Acquisition 9 Future study 9 References 10 Executive Summary: This project aims at analysing the acquisition of Jaguar Land Rover by Tata Motors. Jaguar and Land Rover brands were held by Ford Motor Company
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PEST ANALYSIS OF TATA MOTORS PEST ANALYSIS POLITICAL Since Tata Motors operates in multiple countries across Europe‚ Africa‚ Asia‚ the Middle East‚ and Australia‚ it needs to pay close attention to the political climate but also laws and regulations in all the countries it operates in while also paying attention to regional governing bodies. Laws governing commerce‚ trade‚ growth‚ and investment are dependent on the local government as well as how successful local markets and economies
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The Marketing Mix (The 4 P’s of Marketing) Marketing decisions generally fall into the following four controllable categories: • Product • Price • Place (distribution) • Promotion The term "marketing mix" became popularized after Neil H. Borden published his 1964 article‚ The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden’s marketing
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The company was started in 1868 as a Tata group company that was involved in textile manufacture. The company was invented by Jamsetji Tata at Nagpur in Maharashtra. He brought first textile mills in the country as well one of the most luxurious hotels in India. In addition‚ he made it possible for the India to have the first airline. Tata Company did very well growing from textile to automobile company. In recent years‚ its turnover has raised significantly. For example in 2004‚ the company turnover
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TATA MOTORS –An Introduction "Best in the manner in which we 0perate‚ best in the product we deliver‚ and best in 0ur value system and ethics." Tata Motors Limited‚ previously Tata Engineering and Locomotive Company (TELCO) is an Indian international automobile assembling organization head quartered in Mumbai‚ Maharashtra‚ India and a subsidiary of the Tata Group. Its things join voyager cars‚ trucks‚ vans‚ mentors‚ public transports‚ development supplies and military vehicles. It is the world’s
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The history of the automobile begins as early as 1769‚ with the creation of steam engined automobiles capable of human transport.[1]:14 In 1806‚ the first cars powered by an internal combustion engine running on fuel gas appeared‚ which led to the introduction in 1885 of the ubiquitous modern gasoline- or petrol-fueled internal combustion engine. The year 1886 is regarded the year of birth of the modern automobile - with the Benz Patent-Motorwagen‚ by German inventor Carl Benz. Cars powered by
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