"Tata motors brand audit" Essays and Research Papers

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    Tata Motors

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    Contents Tata motors 3 1 3 . Microeconomic Environment 3 1.1 Introduction 3 1.2 Market Structure: 4 1.3 Role of Government: 4 1.4 Fixed Cost and Variable Cost 5 1.5 Substitutes and Elasticity of Demand 6 1.6 Economies of Scale 7 2. MACROECONOMIC environment 8 2.1 INDIA 8 2.2 Microeconomic Environment 8 2.3 Economic growth 9 2.3 Employability 10 2.5 Market value in the economy 11 2.6 Revenue and profits 11 2.7 Political environment 11 2.8 Inflation 12 CONCLUSION 12 References 12 Tata motors 1. Microeconomic

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    Tata Motors

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    Earning yield is a great financial ratio which can be used very effectively to evaluate a stock. The process of calculating this ratio is very simple‚ first calculate the ‘Earning per share (EPS) and then divide EPS with current market price of stock. The value you will obtain is in percentage. The reported net profit (PAT) as declared by the company in last 12 months of operation can be taken as earning. Number of shares outstanding in the market is also declared by companies in their financial

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    Tata Motors Branding

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    Identify the Brand you are working for. Does this Brand relate to an individual product/product line/service/ division or is it a corporate brand? Remember at times an individual product name may also be combined with the Corporate brand. | | * What is the Promise of the above mentioned Brand? | | * How do different departments in the organization ensure that the above promise is delivered? Identify the Brand Elements | | 1. The brand we are working for is the global TATA brand. TATA

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    Tata Motors

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    1. INTRODUCTION 1.1 PERFORMANCE APPRAISAL Performance appraisal is the process of obtaining‚ analyzing and recording information about the relative worth of an employee. The focus of the performance appraisal is measuring and improving the actual performance of the employee and also the future potential of the employee. Its aim is to measure what an employee does. It is a powerful tool to calibrate‚ refine and reward the performance of the employee. It helps to analyze his achievements and

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    Tata Motors

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    Market Segmentation - A framework for determining the right target customers BA-thesis May 2010 By Nynne Larsen Supervisor: Mariette Ulbæk Aarhus School of Business Table of contents 1. 2. Summary ........................................................................................................................................ 1 Introduction ................................................................................................................................... 3 2.1 Delimitation

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    Tata Motors Case

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    Case Analysis‚ Tata Motors International Business and Economics Amsterdam Business School‚ 2010 Introduction Tata Motors is an automotive company to take notice of. Representing the evolving Indian population and growing economy of one of the world’s key emerging markets‚ it is a market leader for commercial vehicles and third for passenger vehicles in the Indian market. It shocked the world by introducing the $2000 Nano in 2009 and also by growing its portfolio by purchasing Jaguar Land

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    Tata Motors Strategy

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    Tata Motors Industry Analysis: Tata Motors is currently situated in India with only 6% of the revenue coming from exports. India’s automobile market has grown steadily over the last seven to eight years‚ with the exception of the previous two years where the effects of the global downturn were felt‚ primarily in sales of passenger vehicles. Indian automobile market (passenger vehicle) share is currently little more than 4% of the total available market. In the year 2011-12‚ total 2.53 million

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    Abstract to Tata Motors

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    Abstract Tata Motors Limited (formerly TELCO) is an Indian multinational automotive manufacturing company headquartered in Mumbai‚ Maharashtra‚ India and a subsidiary of the Tata Group. Its products include passenger cars‚ trucks‚ vans‚ coaches‚ buses and military vehicles. It is the world ’s eighteenth-largest motor vehicle manufacturing company‚ fourth-largest truck manufacturer and second-largest bus manufacturer by volume. Tata Motors has auto manufacturing and assembly plants in Jamshedpur

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    Tata Motor Company

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    Tata Group of Industries The story of Tata begins in 1868 when a young boy named Jamsetji Tata joined his father’s small trading company. Thirty-five years later‚ that same boy was the owner of India’s largest textile company‚ Tata Textile. Over the last century‚ Tata has excelled in many different business sectors including Materials (Steel and Mining)‚ Agriculture‚ Energy‚ Consumer Products‚ Information Technology‚ Consultancy‚ Finance‚ Automobiles‚ Chemicals‚ Engineering and Hospitality. Tata

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    Mis at Tata Motors

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    Tata Motors Profile Established in 1945‚ Tata Motors is India’s largest automobile company‚ with revenues of Rs 24‚000 crore (USD 5.5 billion) in 2005-06. The company began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. It is the leader by far in commercial vehicles in each segment‚ and the second-largest in the passenger vehicles market with winning products in the compact‚ midsize and utility vehicle segments. The company is the

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