Table of Contents Introduction Tata Motors Limited is India’s largest automobile company‚ with revenue of Rs. 1‚88‚818 crores in 2012-13. It was established in 1945 and is present across the length and breadth of the country. Today‚ it is world’s second largest manufacturer of commercial vehicles‚ fourth largest truck manufacturer and second largest bus manufacturer. It has over 60‚000 employees guided by the company’s mission "to be passionate in anticipating and providing
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1. EXECUTIVE SUMMARY3 2. TATA NANO: LESSONS FROM AN INNOVATOR4 History of Tata Motors4 The Indian Automotive Industry 5 The Origin of the Nano 7 Tata’s Unique Business Model 8 Activities at Tata Motors 11 Effects on India’s Ecology and Economy 12 Risk of Imitation 13 Sustaining Competitive Advantage 13 3. REFERENCES16 4. EXHIBIT 117 1. ------------------------------------------------- EXECUTIVE SUMMARY After years of research and development‚ Tata Motors stunned the worldwide automotive
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Strategy Behind JLR Acquisition by TATA Motors By Shubhra Mani Behind acquisition of Jaguar Land Rover‚ Tata Motors had following strategic considerations: 1. Long term strategic commitment to automotive sector. 2. Opportunity to participate in two fast growing auto segments (premium and small cars) and to build a comprehensive product portfolio with a global footprint immediately. 3. Increased business diversity across markets and product segments. 4. Unique opportunity to move
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Land Rover North America Inc Case Study Group -‐ B12 Aditya Anand Asit Acharya Chaitanya Somawar Kiran Yadav Rakesh S Suresh Prasad Tribhuwan Kumar LAND ROVER NORTH AMERICA INC. LRNA is envisioning a considerable growth in the SUV market in North America‚ which is in an evolution mode. This market is witnessing change in customer’s perception‚ which is crystallizing for meaningful product differentiation in the market. Following points describe
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Land Rover Case Analysis 1. Identify the main issue (problem) in this case. El principal problema del caso es determinar que estrategia de marketing debiera ser la más adecuada y eficiente para la empresa “Land Rover North America” frente al evidente crecimiento de sus ventas‚ en una proyección de corto plazo. Concretamente‚ deben decidir tres puntos relevantes: • La decisión de posicionamiento del Discovery (teniendo en cuenta el papel del Discovery frente a otros vehículos de la línea
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The history of the automobile begins as early as 1769‚ with the creation of steam engined automobiles capable of human transport.[1]:14 In 1806‚ the first cars powered by an internal combustion engine running on fuel gas appeared‚ which led to the introduction in 1885 of the ubiquitous modern gasoline- or petrol-fueled internal combustion engine. The year 1886 is regarded the year of birth of the modern automobile - with the Benz Patent-Motorwagen‚ by German inventor Carl Benz. Cars powered by
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VEHICLES The First Remote Control Vehicle I Precision Guided Weapon: This propeller-driven radio controlled boat‚ built by Nikola Tesla in 1898‚ is the original prototype of all modern-day uninhabited aerial vehicles in air‚ land or sea. Powered by lead-acid batteries and an electric
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Kompensasi dan Kinerja Manajemen Performance Appraisal in Tata Motors Setio Dannar Adinegoro 1501173295 05PHJ CONTENTS ABSTRACT3 INTRODUCTION3 HISTORY4 WHAT IS “PERFORMANCE APPRAISAL”6 PERFORMANCE APPRAISAL IN TATA MOTORS14 CONCLUSION18 REFERENCE20 ABSTRACT Tata Motors is India’s One of the most successful automobile company. It currently Employees 59‚759 (2012) personnel ‚ who are constantly evaluated and appraised . This Gives us the opportunity to study the performance appraisal
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AUTOMOBILE INDUSTRY [pic] TATA MOTORS SWOT ANALYSIS REPORT PREPARED BY: [pic] INTRODUCTION Tata Motors Limited‚ formerly known as TELCO (TATA Engineering and Locomotive Company)‚ was formed in 1954. It is the only fully integrated automobile manufacturer that now stands as India’s largest and the world’s 5th largest passenger automobile and commercial vehicle manufacturing company with a product range designed to meet national and
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Juliana Van Winkle 5210 Marketing Land Rover North America Case 2/20/12 Marketing: Land Rover North America Problem statement: Land Rover must determine how to position the Discovery to expand sales in North America. Land Rover vehicles have done well in the states‚ but developing the brand will be critical to achieving the lofty goal of 40‚000 in sales by 1998. Alternatives: * Slow the plan for new Centre dealerships and focus funds on other marketing efforts such as advertising and
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