among small cars of entry-level segment in terms of customer satisfaction according to a study by market research firm TNS ( ’2010 Fourwheeler Total Customer Satisfaction’ ). The best-selling model of Maruti‚ Alto topped the entry level small car category‚ followed by Omni and the Maruti 800 followed. One of the major scenarios currently is that the expectations from the bottom end cars are rising. The owners of Tata Nano expect enhancements in terms of design and Maruti 800 owners expect better servicing
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Timothy May Global Business Dr. Mona Bahl Tata Nano 1. How would you segment the Indian automobile industry? Where will Nano have the best appeal? The automobile market in India shows that two-wheelers and three-wheelers in India vastly outsell four-wheeled cars. The graph below shows a good representation of how the market was segmented during the time of the case. This makes it easy to see that most mobile persons were buying motorbikes‚ scooters‚ and things of that sort. A subdivision of
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Majority of the males prefer to own the car of Tata Motors than females because most of the car owners are taxi drivers and few people use car for personal use. 2. Majority of the customers are in the age group of above 45 years which shows that Tata Motors is focusing more on old generation. 3. Majority of the customers are earning the income between Rs. 100000-250000 per annum. 4. Majority of the Tata Motors customers own the car of Tata Indigo and Tata Indica because most of the taxi drivers use
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Tata Indica - The Making Of The Small Car The case provides an understanding of the issues concerning the supply chain management system at Telco in regard to its small car‚ Indica. It outlines how Telco‚ built the supply chain for the car by leveraging its existing competencies and how it transformed itself from an integrated truck manufacturer to an automobile integrator and from a product-centric company to competence- centric company. The case discusses various components of the supply chain
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Q. Distribution channel creates time‚ place‚ possession utility channels are designed for reach‚ increasing sales & capturing. Define targeted market study the ITC Choupal Sagar‚ DSCL Hariyali Kisaan Baazar‚ Godrej Aadhar and TATA Kisaan Sansar with respect to product and service offerings‚ customer profile and expansions and tie up for effective distribution. Ans. DCM Shriram Consolidated Limited (DSCL) Hariyali Kisaan Bazar Hariyali Kisaan Bazaar is often a revolutionary micro level hard work
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like Tata employ to become large industrial conglomerates. The Tata Group has already established 90 separate firms in seven distinct business sectors. Because of their success‚ they have obtained vast financial resources and access to capital on favorable terms which has allowed them to expand their operations and become a large industrial conglomerate. Since the Tata Group uses its sister subsidiary companies to help supply its other companies (i.e. using Tata Steel to provide steel for Tata Motors’
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Tata Sky is a direct broadcast satellite television provider in India‚ usingMPEG-4 digital compression technology‚ transmitting using INSAT-4A andGSAT-10 satellite. Incorporated in 2004‚ Tata Sky is a Joint venture between the Tata Group and 21st Century Fox Its primary competitors in satellite television and other DTH service providers are – Airtel Digital TV‚ Dish TV‚ Sun Direct‚ Reliance Digital TV‚ DD Direct+and Videocon D2H. It currently offers 400+ SD channels and 68 HD channels and services
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Company Activities TATA Docomo is Tata Teleservices Limited’s (TTSL) Telecom services on the GSM platform arising out of the TATA group’s alliance with Japanese telecom NTT Docomo. Tata Telecom Services (TTSL) is the pioneer of CDMA1x technology platform in India. The company has earmarked an investment of $2 billion on its pan-India GSM network rollout. This new pricing strategy changed the rules of GSM game‚ which was dominated by Airtel and Vodafone. Tata Docomo launched its first mobile handset
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Q1. What were the key challenges facing Tata Motors in the process of moving to produce passenger cars from successfully producing commercial vehicles? The major challenge for the company was the market competition which is a part of Industry Environment that plays a important role in strategy formulation. At the beginning Tata motors had mostly focused on the domestic market mostly demand driven and there was a lack of competency. But when Indica was launched there were three dominant players who
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Ace Fertilizer Company: Ethical Cost Allocations and Price Determination Introduction Having a double undergraduate major in Accounting and Integrated Supply Management and an MBA from a renowned business school qualified Abby Conroy‚ CMA‚ for her position at Ace Fertilizer Company. She has been employed at Ace Fertilizer for the past three years‚ and is a highly respected employee. Her hard work and dedication to detail resulted in a series of rapid promotions. Currently‚ Abby is assistant director
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