MARKETING STRATEGIES ASSIGNMENT “TATA ACE” CASE STUDY 1) Why do we feel Tata Motors was targeting LCV (Light Commercial Vehicle) segment under commercial segment for TATA ACE? - - - Better highway systems like the Golden Quadrilateral meant that Commercial vehicles in 45+ Tonnes could carry bulk loads covering large distances in shorter time and at lower per tonne per km cost. Government also went about the task of improving road network between medium sized cities and also
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customers could get cars of any color as long as it was black‚ while Tata Motors went to customers before designing Ace and asked them about the price and features that they wanted. Compare and contrast between these two approaches? 1. Both the cases are related to Automobile industries. Mr. Ford is talking about passenger cars & tata is talking about commercial vehicles. Main points can be argued as follows. Ford Cars | Tata Ace | Passenger Vehicles | SCV | Already made a huge market &
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Strategy for sustaining momentum for Tata Ace Brief Background of Ace y India ’s first mini truck y Launched in May 2005 y Tag line Small is Big y Answer to the marketing myopia of three wheelers Idea behind launching Tata Ace Market Situation y y y Govt plans of road expansion. High GDP growth rate positively correlated with truck penetration. High probability of increased demand in LCV segment. Company Situation y y Tata product portfolio lacked greater than 45
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Marketing Management Tata Ace Case Study Solution 1. Analyze the Commercial Vehicle Industry at both Global and Indian scenario? Which are the top 5 countries for CV Industry. Indian Scenario- Indian Commercial Vehicle industry can be mainly segmented into * LCV and * M&HCV industry. LCV consist of three wheelers and four wheelers up to 1 ton capacity. Tata‚ Bajaj‚ Mahindra‚ Force motors and Piaggio are the major players of LCV industry. M&HCV consist of four wheelers
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TATA MOTORS: Serving an ‘ACE’ for SUCCESS Tata Motors‚ India’s largest integrated automobile manufacturer‚ announced the commercial launch of the country’s first versatile and indigenously developed‚ diesel powered mini-truck —The Tata Ace — at a glittering function in Bangalore. Tata Ace is priced in the range of Rs 2.25 lakh for BS II and Rs 2.35 lakh for BS III (ex-showroom Kochi and Bangalore respectively). Tata Ace is powered by a small and efficient 16bhp 700 cc IDI diesel engine. Suitable
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TATA ACE : CASE STUDY Q1 Sketch the Indian and Global scenario of Light Commercial Vehicle Industry? Ans.: In the light commercial vehicle industry‚ India was dominated by three wheelers and four wheeled vehicles with carrying capacity of 0.5 to 1.5 tons. Vehicles like passenger cars and SUVs are also being used a mode of transport to carry goods from one place to another. Rural areas are still dominated by conventional mode of transport like bullock carts‚ bicycle rikshaws‚ horse driven carriages
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ACE CASE STUDY Task: taking the role of the newly appointed contracts manager‚ highlight a number of initiatives that could be made to combat the problems that are currently being experienced in the provision of ACE Insurance’s facilities management‚ as well as providing guidance to all personnel about the roles and responsibilities of contract management. ACE is a company with more than 4‚000 full-time and part-time staffs‚ which has four locations in south of England and main office in Crawley
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Four Aces is in the business of acting as an authorized surety for criminal defendants who make bail bonds‚ that is‚ written obligations that are conditioned on their appearance in court at a particular time. For its service as a surety and in consideration for the risks it assumes by agreeing to liable for the about of the bond should the defendant abscond‚ Four Aces collects fees from defendants that it retains whether or not the defendant appears for court as pledged. If a defendant fails to
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prevent and help educate about ACEs. One thing that was mentioned was‚ VetoViolence‚ which is a website that acts as a source for trainings‚ tools‚ and resources for violence prevention professionals (CDC 2016). Its interactive tools and trainings are designed to help practitioners stop violence before it begins‚ which may address gaps between practitioners knowledge regarding ACEs. In addition‚ case studies have also been done in Washington and Oklahoma where ACE data has been used in helping to
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CASE STUDY- I TATA CODE OF CONDUCT The fountainhead of the corporate governance of the Tata Power Company is the Tata Code of Conduct. The Company is committed to abide by it‚ in its letter and spirit. And the Company has earned the Tata Brand name by virtue of this commitment. It draws its strength from the five Tata values: Integrity Understanding Excellence Unity Responsibility In Tata parlance they stand for – Integrity We must conduct our business fairly‚ with
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