Lovely Professional University Department of Management Case Study Write Up Tartans in Thailand - Pernod Ricard’s Thai Whisky War of 2007 Case Facts Thailand * World’s 21st most populous country with 64 million residents * Most of the population was rural‚ with only 33 percent living in urban areas‚ and increasing at a rate of 1.7 percent per year * One of the most attractive East Asian markets with foreign investment-friendly policies and an established infrastructure Scotch
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importance in the culture. Tartans are made out of woven wool and made in an arrangement of different colors and a variety of strip widths. Tartans have been around since the 5th or 6th Century and each clan has its own pattern of tartan and is worn as a way of identifying which clan you belong to. Tartans are one of the most important symbols for Scotland and are worn in many styles. Holding true in the movie‚ the four clans presented are wear four different types of tartans (plaids). The Clan Dun
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Thailand is a country located at the center of the Indochina peninsula in Southeast Asia. CAPITAL: Bangkok Population: 67.091.089 people. Area: 513.115 km². Thailand is a country located at the centre of the Indochina peninsula in Southeast Asia. It is bordered: North by Burma and Laos‚ East by Laos and Cambodia‚ South by the Gulf of Thailand and Malaysia‚ West by the Andaman Sea and the southern extremity of Burma. [1] Thailand is the world’s 51st-largest country by total area. It
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TABLE OF CONTENT ACKNOWLEDGMENT 3 EXECUTIVE SUMMARY 4 LIST OF TABLES 5 LIST OF FIGURES 6 1.0 CHAPTER ONE: INTRODUCTION 7 1.1 BACKGROUND OF MALAYSIA 7 1.2 BACKGROUND OF THE COMPANY 9 1.3 PROBLEM STATEMENT 11 1.4 RESEARCH OBJECTIVES 11 1.5 SIGNIFICANCE OF THE STUDY 11 2.0 RESEARCH METHODOLOGY 12 2.1 DATA COLLECTION METHOD 12 3.0 CHAPTER THREE: LITERATURE REVIEW 13 4.0 CHAPTER FOUR: FINDINGS 15 4.1 INTERNAL ANALYSIS 15 4.1.1 STRENGTH 15 4.1.2 WEAKNESS 15
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THAILA ND Special Topic in Managerial Economics Outline • Thailand in Brief • Analysis Frameworks • • • • – SWOT Analysis – PEST Analysis Exclusive Interview: Thailand vs. Vietnam Investment Climate Business Implications Conclusion PART 1) THAILAND IN BRIEF THAILAND IN BRIEF • • • • • GDP Size (USD billions) 365.6 GDP PPP (% of world) = 0.78 GDP Per Capita (USD) = 5‚678 Population (millions) = 69.5 Setting: the center of the Indochina peninsula‚ Southeast Asia Comparing Thailand’s GDP
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Thailand‚ a country located in the center of the Indochina peninsula currently boasts an unemployment rate of .7%. Thailand’s economy has slowly developed over time only to turn into one of the greater success stories. In the beginning stages of the countries growth‚ pre-1950‚ those heavily indebted might have sold themselves as slaves. As the country continued to grow they gained a boost once the Cold War took place. Soon after Thailand saw a huge change in its economy as international economics
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THAILAND There is never a dull day in Thailand. Whether it is the Songkran Festival or the first cool breeze of the winter season‚ there is always something to make you smile‚ laugh‚ cry or get excited about. Take the opportunity to view the destinations and see what hidden treasures await you. Thailand is a wondrous kingdom‚ featuring Buddhist temples‚ exotic wildlife‚ and spectacular islands. Along with a fascinating history and a unique culture that includes delectable Thai food and massage
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Philippines Population: 92 million citizens * The structure of the land is - high mountains with volcanic activities. There is randomly tornedos. Temp’ in rang of (21-32) Celsius (warm and moist). L’Oreal: * L’Oreal market share is 5% - with the brands of L’Oreal studio line‚ L’Oreal professional ‚ kerastase . * P&G and Unilever major market share with strong promotion. And in the mass market share the products: P&G -Palmolive (18.6)% head & shoulders (16.3)%‚ Unilever-
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Thailand is a country rich in natural resources‚ fun-loving and easygoing people‚ religion‚ traditions and beauty. Thailand has a growing economy full of opportunities. This paper will give you information on Thailand’s geography‚ size of its market‚ the political situation of Thailand‚ its regulatory environment‚ the economy‚ key economic indicators‚ its culture‚ and how consumer products are marketed and distributed. Thailand is the 51st-largest country by total area in the world‚ totaling
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SAMSUNG ELECTRONICS IN THAILAND Final Case Chun Tao Anthony Park Kunihiko Mikuriya Matthew Kostiak Luís Hidalgo Executive Summary This case focuses on the valuing Samsung Electronics‚ which is a major worldwide manufacturer of consumer electronics‚ and its ongoing project aimed at capturing 15% of Thailand’s mobile phone market. It will ask students to study a collection of Thailand’s country data‚ ranging from macroeconomic to cultural
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