Baskin Robbins Introduction Nearly three-quarters of a century ago‚ two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun‚ inviting atmosphere. They started out in separate ventures at the advice of Irv’s father. In 1945
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Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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people are against zoos. I am one of the people who think zoos are not beneficial so I will tell you why I think so.I will try to persuade you to be one of those people who are against zoos.I will tell you how much zoos really care‚ what happens when you mix money and zoos‚ and their horrible habitats How much do you think zoos really care for animals. think scarcely for theses supporting reasons.One reason is zoos tranquilize animals and puts them in a crate and take them to zoos. The second reason
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over a billion dollars spent in advertisement a year‚ Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices‚ but the brand and marketing skills they use through tactful pricing strategies. Toyota has differentiated their prices from the traditional pricing set up of many of the other automobile makers. However‚ it is their effectiveness in targeting consumers’ needs and wants that
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Case Analysis 1: Cincinnati Zoo IBM Global Center for Smarter Analytics Company Background The Cincinnati Zoo & Botanical Garden is one of the most popular attractions and a Top Zoo for Children according to Parent’s Magazine. Each year‚ more than 1.3 million people visit its 71-acre site‚ which is home to more than 500 animal and 3‚000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County‚ more than two thirds of its $26 million
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MARKETING MIX A. PRODUCT - Dr. Dre Beats is a company that creates high-end quality headphones. It’s products allow listeners a full music experience with the capability of producing the songs as played from professional recording studios. Their target market is: Teens the youth with allowances to spend on the latest gadgets. The Generation Y‚ the people under this category are those who are all about what’s new‚ trendy‚ and value brand names. Tag-line : "People aren’t hearing all
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Nguyen Phuong Anh CO14 LCFS SWOT Analysis Name Strengths Weaknesses Opportunities Threats Canifa Available price for most of the population in Hanoi Availability products for almost all major categories of consumers (oriented for families) Large categories of elections in color. Good location Untrendy products Monotonous types of products Focus only on one market (Hanoi-VietNam) Untrained personnel/staff uncomfortable parking introduce more trendy& fashionable products Diversify
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We all have gone to zoos to go and see all the o animals but‚ have we’ve ever thought about how they are treated if they are feed right‚ if they get the right amount of leaving space and if they have good amount of freedom. When a person goes to the zoo they see the cage where the animal is place‚ the little play area or place where they can nap if they want but we have never seen the back is it clean or even if they get hurt. The cages seem very strong and tall but are they truly that animal that’s
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one of us has grown up with fond childhood memories of visiting the local zoo amongst family and friends. After all‚ where else can one see animals from all over the world in one place? In the midst of all the fun and enjoyment we have all experienced from zoos‚ we have failed to take into account the life of the things that we are so excited about seeing there – the animals. Each and every day‚ the animals enclosed in zoos for human entertainment are exposed to abuse‚ cruelty‚ and most importantly
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Zoo‚ the word which is originated from the Zoological Gardens of the London Zoological Society‚ is collection of wild animals. Because of human’s curiosity‚ it gathered animals as many as possible. Recently‚ zoo is no longer merely display‚ but also has the educational significance. Although it is so meaningful‚ it needs to assume sole responsibility for its profits or losses‚ even the world’s oldest one‚ London Zoo. 1. What are the issues of London Zoo? London Zoo‚ which is the ancestor of
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