Bling H20 Case Study The expansion of products into overseas markets is a commonly used method for businesses to increase revenue; however‚ the latest product within the bottled water industry‚ Bling H20‚ is making headlines as this product sells at the starting price of $45 US. If this product were to hit the shores of Australia‚ the potential target market would be those who come from a high socio-economic class along with a selected amount of businesses and also the entertainment industry.
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Bling H2O Case Study By Ben Mathews 16946545 Question 1 Bling H2O water is water that goes through a nine step purification process including ozone‚ ultraviolet and micro – filtration. Which is then bottled into fancy bottles like the frosted bottle decorated with Swarovski crystals. The bling H2O website admits that this product is more about the image then its taste. From this information of bling H2O the potential target market for consumers in Australia for this certain type of bottled
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Market segmentation‚ targeting and positioning MARKET SEGMENTATION Definition: This is the process of dividing the total market for a good or service into several smaller‚ internally similar (or homogeneous) groups. All members in a group have similar factors that influence their demand for the particular product. 4-2 BASES FOR SEGMENTATION Geographic — The city size‚ urban/ suburban/ rural population distribution and climate. Demographic — The distribution
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Targeted audience of Bling h2o if it were available in Australia would mainly be single Generation Y females who live in a an urban or suburban area and from higher priced region such as North Shore of Sydney‚ Southern regions of Melbourne due to the fact that people with residency in such suburbs have a soaring average income upwards of $90 000 (Saulwick 2009) and are more likely to forfeit money for a bottle of Bling h2o. The Bureau of Statistics shows that 23% of residents of Sydney’s Mosman
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In the early 2000’s‚ rapper Lil Wayne coined the term‚ “bling bling‚” It is a synonym for expensive‚ often flashy jewelry including watches‚ earrings‚ chains‚ rings‚ teeth‚ and almost about any other gaudy accessory you can think of in hip hop culture. The word “Bling” was actually added to the Shorter Oxford English Dictionary in 2002‚ and has stuck with America since. This word’s significance is just one of the many examples that contribute to America’s growing obsession in materialism. Although
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period from 1994 to 1997. Did Quaker make an error in buying Snapple or did they manage it badly? Roll forward to 1998. What can Triarc’s managers learn from Quaker’s experience? What can they apply from their own experience? Is the Snapple target market “anyone with lips?” Is it ok that Snapple “ends up meaning lots of different things to lots of different people?” What are the riskis and rewards of leaving “what the brand stands for” open to consumers’ interpretations rather than a strong positioning
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BETHANY CURIK CURBD1203 DAYOUNG CHAE CHDAD1103 MINGFENG PAN PANMS1203 XINGXING ZHOU ZHOXD1203 PROGRESSIVE PRESENTATION WEEK 8 The target marketing process is an approach to marketing based on identifying and developing an offering for those segments of the total market that the organisation can best serve (Elliott et al‚ 2012‚ p. 182.) This process can be broken up into 3 sections – Segmentation‚ Targeting and Positioning. IKEA will be introducing a new range of healthy frozen pre-prepared
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TARGET MARKETS Market Analysis Target Market - Your target customers are those who are most likely to buy from you. Target Marketing can– Help in Clearer understanding of markets needs‚ wants and desires More specific and effective use of marketing resources (e.g. budget‚ time expertise) More strategic approach Maximize profit. Importance Steps of Market Analysis: Market Segmentation Market Size Market Dynamics Competitors Historical Background Emerging Trends Market
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reach the target market and access all the market desired‚ without the logistics issues‚ costs‚ and decreasing the trade risks. The disadvantage of using distributors is that Chocoberry may not know who is buying the healthy chocolate bar; consequently it cannot establish relationship with them. Another risk of using distributors is that the product might be advertised and priced in a way that is not advantageous for Chocoberry‚ causing reaching the wrong target market and losing market share. To
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What is meant by “target market”? The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market‚ the more precisely you
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