Framework for Tour Operator Manual As we have seen during our classes‚ Tour Operators are one of the links in the holiday retail distribution chain. It is part of your task to put together and organize a package holiday to be sold through retail travel agents. The role of T.O.’s is to act as intermediaries in the retail distribution chain. They provide‚ for example‚ the link between the hotels‚ airlines‚ travel services such as transport companies‚ attractions‚ museums‚ car rental companies
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A multinational tour operator agency has gained new business growth in the North American market through the use of social media. Its operation has expanded by 50% within six months and the agency requires an enhanced data management strategy to sustain their business operations. Their existing data repository for its reservation processing system is limited in business intelligence and reporting functionalities. The tour operator seeks a database management specialist to assist them in leveraging
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travel agents‚ tour operators etc. are considered the intermediaries (distributors). Their main task is to bring buyers and sellers in the field together and reduce transaction and supply/ownership costs between buyer and seller‚ instead of completely eliminating an intermediary (such as a distributor). Benefits of Tourism Intermediaries For the producer: * they are able to sell in bulk (for example: hotels) and might be able to transfer a certain risk to the * tour operator depending on
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Tour Operator Agency Database Jeremy Clark Dr. Larisa Bulysheva CIS 515 – Strategic Plan For Database Systems August 14‚ 2013 Tour Operator Agency Database Week 6 Assignment 5 Mike Jennings Enhanced Database Management Strategy Proposal An efficient data structure design requires a thorough analysis of both the rules a business follows and the relational business objects that allow the production of output for the organization. An efficient model of data
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THE PORTFOLIO ASSIGNMENT PART A: The European Tour Operators Case Introduction The first part of the Portfolio Assignment will include an analysis of the external environment of two large travel companies‚ Thomas Cook and TUI. The three models that will be included and discussed in the first part of the assignment are PESTEL‚ Porter’s Five Forces and Industry Life Cycle. These three models should be done for both of the companies. For this assignment I should also briefly discuss the overall attractiveness
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Tour Operator Agency Database Name: Institutional Affiliation: Tour Operator Agency Database 1. Data Model a. Propose an efficient data structure that may hold the tour operator’s data using a normalization process. Describe each step of the process that will enable you to have a 2nd Normal Form data structure The Company is seeking to have a database that will accommodate and sustain its business operations as it continues with the expansion plan. The existing database system is restricted
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FACULTY OF BUSINESS‚ ECONOMICS AND LAW PG ASSIGNMENT COVERSHEET Assignment Details Module Name and Code Perspective in Tourism Management Assignment Title The Characteristics of an Effective Marketing Mix For Tour Operators Word Count: 3173 Deadline 06 January 2014 Student Details Student Name URN 6245046 Programme MSc Tourism Management Al Araimi Salim Student Declaration To be agreed by Student Please refer to the University of Surrey Regulations for
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TARGET MARKETS Market Analysis Target Market - Your target customers are those who are most likely to buy from you. Target Marketing can– Help in Clearer understanding of markets needs‚ wants and desires More specific and effective use of marketing resources (e.g. budget‚ time expertise) More strategic approach Maximize profit. Importance Steps of Market Analysis: Market Segmentation Market Size Market Dynamics Competitors Historical Background Emerging Trends Market
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What is meant by “target market”? The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market‚ the more precisely you
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The market also sets prices for goods and services. 4. Describe the likely target market for a company that sells designer jeans at a shopping mall. Explain the reasoning behind your answer. A= The target market would be people who wears designer jeans‚ people who has a lot of money and people who wants to fit in with everyone else because they don’t care how much it cost at longs they have them. 5. Explain how an item’s target market might affect its price. A= An item’s target market is affect
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