Speciality restaurant with a 20 seat lounge. We focus on our New Italian menu with a touch of an Asian influence. The location of this new restaurant would be in the heart of the city‚ rapidly expanding‚ which is the hot spot for the niche youngsters‚ lot of businessmen‚ and also is the junction for the tourists.So‚ the main target market segment of this Speciality restaurant are those who has discretionary for niche youngsters.The combination of these elements will provide our restaurant with a year-round
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strategy‚ together with Product‚ Place and Price. Promotion is an important part of hospitality industry‚ especially when penetrating new markets and making more customers. (Kotler‚ Armstrong and Wong as cited in Meljoum‚ 2002). According to Kotler‚ et al (2006)‚ promotion is defined as activities that communicate the product or service and its merits to target customers and persuade them to buy. Further‚ promotion refers to decisions on how the business will communicate its offering to its
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menu free of charge. They recognized that people stick to their comfort zone when it comes to ordering food in restaurants and wanted to change this by letting the customers excite their taste buds. The Problem: A problem the restaurant is preparing to face is to distinguish between serious customers who have an interest in trying new cuisines and customers who come into the restaurant and take advantage of the service in a negative way and don’t appreciate the offer that is provided. This problem
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Bo Zhang EEE451 Case 4 Questions September 11‚ 2012 Case 4 THAIFOON RESTAURANT * Prepare a spreadsheet for the restaurateur to project his net profits. From exhibit 3‚ Thaifoon restaurant forecast that there would be 18 turns (5 lunch turns and 13 dinner turns) each week. And the owner planed to have 30 or fewer seats in order to meet the legal regulations and design. So it means there are 30 seats for each turn. Daily Turnover Ratio | | Lunch | Dinner | Revenue | $12
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It started out as The Monal Restaurant offering a wide range of authentic Pakistani cuisine deeply embedded in the diverse culture of the country‚ producing one of the finest ranges of culinary dishes produced by the fusion of indigenous flavors and aromas with culinary bequests from
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A Guide to Setting up a Restaurant / Coffee Shop / Food Outlet. Getting Started Making the decision to set up a restaurant /food business involves careful consideration. As the standards and expectations of customers are rising all the time‚ the setting up of any food business could involve considerable financial outlay and time. Food business are required to be compliant with a range of legislation and non-compliance can result in serious consequences so food business owners need to be well
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Analysis of industry A business has to understand the dynamics of its industry and market in order to compete effectively and intensively in the marketplace. The forces which derive on competition and attractiveness of a market. The competitive environment is created by the interaction of these five different forces acting on a business. In addition to rivalry among existing firms and the threat of new entrants into the market‚ there are also the forces of supplier power‚ the power of buyers‚ and the threat
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family operated business‚ in 1962 The Dayton Company formed Target Corporation in 1962. The following paper will outline Target Corporation’s supply chain. The intricate relationship between the demand chain and supply chain will be analyzed. All information will be reviewed to determine if the supply chain is capable of meeting and maintaining supply chain expectations. Overview of Target’s Supply Chain “Our mission is to make Target your preferred shopping destination in all channels by delivering
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What is your thesis statement? Fast food is a burden because it is very unhealthy‚ easy to obtain‚ and easy to want because of marketing. I. Introduction- KFC‚ Burger King‚ Mc Donald’s‚ we’ve all heard and probably eat from one of their restaurants and plan to do so again in the future. But do you know what you are really eating? II. First main point- Fast food is the main reason why most people in America are obese today. a. Supporting details- Because it’s highly available and affordable
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80’s Jazz Restaurant [pic] -Let’ go back Business Plan Prepared by: Zhao Meiyuan‚ Date: 22/03/2010 Address: 66 High St‚ Northcote‚ VIC 3070 Phone: (03)99887766 Fax: (03)99886677 The contents of this document are the property of 80’s Jazz Pty Ltd and cannot be copied‚ released or used for any purpose unless authorized by 80’s Jazz Pty Ltd. All intellectual and property rights remain with the property holder. Contents Executive Summary
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