Fast Food Market Market Overview: Fast food as defined by English dictionary is cooked food sold in snack bars and restaurants as a quick meal or to be taken away. Fast food is any food that can be prepared and sold within a short span of time. Thus‚ fast food industry is composed of all those food outlets that serve preheated or precooked food. Fast food market is the sale of eatables (food and drinks) for immediate consumption either on the premises or in designated eating areas shared with
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Fast Food Market economic trends Fast food is now served at restaurants and drive-throughs‚ at stadiums‚ airports‚ zoos‚ high schools‚ elementary schools‚ and universities‚ on cruise ships‚ trains‚ and airplanes‚ at K-Marts‚ Wal-Marts‚ gas stations‚ and even at hospital cafeterias. In 1968‚ McDonald’s operated about one thousand restaurants. Today it has about twenty-eight thousand restaurants worldwide and opens almost two thousand new ones each year. McDonald’s is the nation’s largest
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Description of target market According to the increasing number of companies and offices located everywhere in Bangkok and it does not seems like it will stop in the short period of time‚ we decided to take this great opportunity to set Businessman as the target market of our restaurant. Simple‚ Fast‚ and Good quality is the concept that we designed to match with the businessman’s life style as much as possible. We know that they are always busy and often in a rush time. Therefore‚ the restaurant
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reach the target market and access all the market desired‚ without the logistics issues‚ costs‚ and decreasing the trade risks. The disadvantage of using distributors is that Chocoberry may not know who is buying the healthy chocolate bar; consequently it cannot establish relationship with them. Another risk of using distributors is that the product might be advertised and priced in a way that is not advantageous for Chocoberry‚ causing reaching the wrong target market and losing market share. To
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What is meant by “target market”? The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market‚ the more precisely you
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Organisational Profile 3. Market Analysis STEP Analysis Porter’s Five Forces 4. Identification of Strategic Alternatives SWOT Analysis 5. Recommendations Short Term Medium Term Long Term 6. References 1. Introduction The following is a report on the fast food market and more specifically McDonalds. This report aims to establish the strength of the fast food market and the strength of McDonalds within this market. It will help to establish
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Target Market Profile Consumer Review The Blackberry Torch 9800; the second touch screen smart phone produced by Blackberry but it also is the very first slider touch screen smart phone from Blackberry as well. The Blackberry Torch comes with the traditional as well as the latest smart phone features. Having the Torch to be the first Blackberry to run on the new and improved Blackberry OS 6 and powered by a 624 MHz processor along with the new style design outlook of the hardware‚ it attracted
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blaming the fast food industry. Teenagers have filed lawsuits blaming McDonald’s for their health problems‚ and a public health group in California has asked the governor to declare childhood obesity a state of emergency. But parents—not the fast food companies‚ not the government--are in the best position to fight the epidemic of overweight children. Parents are responsible for teaching kids healthy eating and exercise habits. Parents are to blame if they let kids eat unhealthy foods and sit in
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Burberry Target Market Wealthy business owners‚ CEOs and COOs and their spouses Worldly citizens Label and fashion conscious shoppers Celebrities Consumers seeking quality merchandise Younger professional 18-30 SHANGHAI TANG Current Market Segment Upper middle class Professional‚ Managers‚ Executives‚ Businessmen (PMEBs) Age:25-39 especially high-income chinese women between 30-35 Now attract Westerners who are interested in Chinese tradition PMEBs Lifestyle Spendthrifts‚ willing to spend up to
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The Fast Food Market In Canada | | 10/13/2010Table of Contents The Market for Fast Food in Canada 3 Is the Demand for Fast Food Elastic or Inelastic? 5 Influences on Price Elasticity of Demand 7 The Relationship between Price Cuts and Total Revenue 9 Understanding Fast Food Price Cuts 12 Works Cited 15 | | The Market for Fast Food in Canada When examining market structure‚ one must look at several factors including the quantity of firms‚ type of products offered‚ barriers to entry
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