Title of the Company: San Miguel Corporation Time Context: 2001 Summary/Abstract: One of the most popular and well-known brands of beer in the Philippines and throughout Southeast Asia‚ San Miguel‚ has been brewing beer for well over one hundred years. The company’s brewing business produces such well-known and popular brands as San Miguel Pale and Red Horse. The company also owns Ginebra San Miguel distillers‚ San Miguel Pure Foods‚ and San Miguel Packaging. The company has a vertically integrated
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San Miguel Beer Brand Discussion Paper Christian R. Ballinas BSEntrep-3A-Marketing March 28‚ 2015 Table of Contents Executive Summary Company Name: San Miguel Corporation OUR MISSION: We put life in every occasion. OUR VISION: GINEBRA SAN MIGUEL‚ INC. is the most respected spirits and beverage company in the Philippines. We are proud of our heritage as the producer of liquor products that have been part of the Filipino culture and history for over 175 years. Inspired
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INTRODUTION Eduardo Cojuanco‚ a CEO of San Miguel Corporation is having a hard time in making his decision about the risk he will take for his product know as the San Miguel Beer. He is currently re-assessing his marketing strategies to known if he can expand his plans and make it a success. His current flagship product is well known as the ‘San Miguel Beer’‚ is taking its slow growth rate because of its large market share. Because of this he then decided to engage in business not
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TARGET MARKETING As of now‚ San Miguel Light’s target market is old people or those people (specifically men) who are married and who are 30 years old and above. Most of them are also from the higher class or the social class A and B. But for our expanded target market‚ we would like to include young teens (specifically ladies). If you ask an 18-year old lady what they would rather drink‚ vodka or San Miguel Light‚ they’d choose the vodka since it is ‘stronger’ and at the same time it tastes better
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EXAMPLE OF STUDENT-WRITTEN STRATEGIC AUDIT (San Miguel Corporation and A. Soriano Corporation) I. CURRENT SITUATION A. Current Performance According to Soriano‚ the companies had developed their budgeting and long-range planning system several year earlier but‚ despite the many advantages these gave them‚ they still were not satisfied with their ability to respond to the rapid changes in the environment around them. They‚ therefor‚ search for a process that would enable
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Written Analysis of a Case for San Miguel Corporation The Company San Miguel Corporation is definitely one of the biggest and most established multi-national companies in the Philippines. Throughout the years‚ the company continues to diversify its products and services ranging from foods‚ beverages‚ packaging business and even telecommunication services. The company also reached the boarders of Asia-Pacific region by exporting to different countries like Vietnam‚ Indonesia‚ China‚ Malaysia
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Social Responsibility For San Miguel Corporation‚ integrity‚ teamwork‚ respect for others and social responsibility are just a few of its corporate values that guide them every day. Through its corporate social responsibility arm‚ San Miguel Foundation Incorporated‚ San Miguel Corporation proactively reaches out to others to bring forth change that will enable communities to live better lives. Social Development Community and Enterprise Development Projects
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Reinventing the San Miguel Corporation Synthesis Eduardo Cojuangco‚ the CEO of San Miguel Corporation‚ is re-assessing the company‟s business strategy. The flagship product of this century–old conglomerate‚ San Miguel Beer‚ is expected to post a slower growth rate in its volume share because of its large market share. Th e company has operations in only three product areas – food‚ beverage and packaging‚ and has a modest international presence. In this regard‚ Cojuangco announced in 2007
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TARGET CORPORATION Introduction The Target Bulls-eye logo has become instantly recognizable and synonymous with high quality and style at affordable prices. From its origins in 1902 as The Dayton Dry Goods Company in Minneapolis‚ Minnesota to the opening of the first Target store in 1962 in Roseville‚ Minnesota‚ Target Corporation has grown into one of top five retailers in the United States today with over 1‚600 stores and 350‚000 employees. Total revenues and net earnings for 2008 reached
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Introduction San Miguel Brewery Inc. (SMB) is the largest alcoholic segment in the Philippines and have consistently dominated the market for beer having a 95% share. It is the largest producer of beer with six breweries strategically located throughout the Philippines and a highly developed and effective distribution system serving approximately 471‚000 retail outlets. Before it is known as San Miguel Brewery nowadays‚ it was first known as La Fabrica de Cerveza de San Miguel‚ Southeast Asia’s
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