may conceivably be selected as a market target to be reached with a distinct marketing mix.Now a days‚ companies cannot avoid the process segmenting market.BATA has segmented the whole market to smaller group of buyers who have differences in characteristics‚ needs or behaviors.As the different segments need different products‚ BATA has tried to deliver different products for their selected segments.Four very important variables of market segmentation of BATA are discussed in following table:
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Retail Industry 3 BATA-GLOBAL 4 BATA-INDIA 4 Bata’s Wholesale Division 6 Bata Institutional Sales Division 6 Milestones (post 1985) 6 Turnaround Story 8 STP 9 Value Proposition for the Customers 9 4Ps 10 Porters Value Chain 11 COMPETITOR ANALYSIS 13 MARKET SHARE OVER YEARS 14 Ansoff Model 16 SWOT 17 Final inferences and recommendations 17 References 17 Background Mr. Marcelo Villagran is Chief Executive Officer‚ Managing Director‚ Executive Director of Bata India Limited. He has
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Literature of BATA Presented By- Rakesh Gakare Sushmita Agrawal Siddhartha Roy Kiran Thakur CONTENTS A JOURNEY FROM TO 1. Early History and Evolution of BATA The Bata Shoe Organization (BSO) is one of the world’s largest manufacturers and retailers of footwear. The company rapidly expanded after
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Merchandising dept OBJECTIVE OF MERCHANDISING DEPARTMENT: Provide Fashionable‚ comfortable‚ shoe to the customer with competitively priced & high in quality. Maintain profitability‚ while continuously increasing the number of satisfied and loyal customers. WORKING DIAGRAM MERCHANDISING DEPARTMENT: LINKAGE OF MERCHANDISING DEPARTMENT: BRAND & CATEGORY: Brand is a distinguishing mark‚ symbol or design that distinguishes a seller’s goods from its competitors. A Brand Name owned & sponsored
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BATAS MILITAR Ferdinand E. Marcos‚ a man that is considered as one of the most brightest Filipino on his years but who have been thought that this exceptional man will be the cruelest man and will mark a history to his fellow Filipino that want to escaped and forget their reminiscences when they have been placed under Martial Law. As I sat and watched the documentary film about Martial Law‚ I get so excited because I was given a chance to go back in 1970’s time which luckily I was not able to experience
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Retail Organizations of Bangladesh” A Study on Bata Shoe Company (Bangladesh) Limited Marketing Strategies of Retail Organization of Bangladesh A Study on Bata Shoe Company (Bangladesh) Ltd. In Bangladesh‚ Bata started its operation in 1962. The company is one of the largest tax–paying corporate bodies contributing Tk. 1.2 billion (year 2009) which represents approximately 70% of tax paid by the entire footwear sector of Bangladesh. Bata is the largest retail organization in terms of
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Chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers 1) When a company identifies the parts of the market it can serve best and most profitably‚ it is practicing ________. A) concentrated marketing B) mass marketing C) market targeting D) segmenting E) differentiation Answer: C Diff: 2 Page Ref: 191 Skill: Concept Objective: 7-1 2) What are the four steps‚ in order‚ to designing a customer-driven marketing strategy? A) market segmentation‚ differentiation
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Introduction Since 1942 Bata Pakistan has been offering its services to its valued customers by offer quality products. It was incorporated in Pakistan as Bata Shoe Company (Pakistan) Limited in 1951 and went public to become Bata Pakistan Limited in the year 1979. Since its inception‚ the company has not only maintained a good reputation of manufacturing high quality footwear for all segments. Bata Pakistan is serving its valued customers through a strong retail network comprising of more than
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* Home Page » * Business and Economics Ratio Analysis On Bata & Apex Submitted by funwithsabbir on July 1‚ 2011 * Category: Business and Economics * Words: 5922 | Pages: 24 * Views: 177 * Report this Essay • Context 1. Introduction 2. Financial Analysis 3. DuPont Calculation 4. Conclusion 5. Appendix 6. Notes on Analysis Introduction Purpose- The purpose of this project is to fully analysis the financial data of the companies
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Director‚ Bata Emerging Markets (WEST) Previous positions President Director‚ Bata Indonesia Managing Director‚ Bata Kenya Managing Director‚ Bata India Vice President‚ Wholesale & Marketing‚ Bata Ltd‚ Toronto‚ Canada Managing Director‚ Bata Bangladesh Muhammad Qayyum Vice Chairman & Managing Director Previous positions Retail Manager‚ Futura Footwear Limited‚ South Africa Retail Manager‚ Bata Pakistan Limited Merchandising Manager‚ Bata Pakistan Limited Area Manager‚ Bata Pakistan
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