Executive Summary Four years after the splendid Olympics in Beijing‚ London hosted the Olympic Games last year in 2012 for the third time in History of the International Event that the World greatly anticipates. The trade mark of this event was “Inspire a Generation”‚ reflecting the sustainability concept adapted by the Olympic Federations to support the Agenda 21 (Hawkes‚2012). In the bid for 2012 Games‚ London did not aim to having the honor of organizing the event just like any other nation‚
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Required Reading * Collis‚ D.J.‚ & Montgomery‚ C.A. (1995‚ July/August). Competing on resources: Strategy in the 1990s. Harvard Business Review‚ 73 (4). (Custom Textbook (2012)‚ Managing Strategy in the Global Marketplace. Chapter 21.) * Porter‚ M.E. (1996). What is Strategy? Harvard Business Review‚ 74 (6). In HBR’s 10 Must Reads on Strategy. (Custom Textbook (2012)‚ Managing Strategy in the Global Marketplace. Chapter 21.) * Stegmann‚ J (2009) Critical Thinking in Strategic
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Business case: The Olympic and Paralympics Games are unique in the sporting calendar and receive huge television viewing figures as well as many accolades. Television Coverage and Public Awareness: The Sydney Paralympics Games were the most televised‚ raising public awareness. The Atlanta 1996 Games sold their media rights for $0.5million and the Sydney 2000 Games sold their Paralympics Media rights for $4.1million “The Olympic Games have always transcended sport. As individuals and
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The London Eye is a giant Ferris wheel situated on the banks of the River Thames inLondon‚ England. The entire structure is 135 metres (443 ft) tall and the wheel has a diameter of 120 metres (394 ft). It is the tallest Ferris wheel in Europe‚ and the most popular paid tourist attraction in the United Kingdom‚ visited by over 3.5 million people annually.[4] When erected in 1999 it was the tallest Ferris wheel in the world‚ until surpassed first by the 160 m (520 ft) Star of Nanchang in 2006 and
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Running head: AUDIENCE ANALYSIS Audience Analysis Audience Analysis When giving a sales presentation in a meeting‚ I would need to analyze my audience to best begin my approach for a successful and informative presentation. Using audience analysis I would need to determine who my audience is‚ how will I communicate with them‚ what shall I consider given the diversity of the audience‚ and how will I ensure my message is effective? The characteristics I would have to consider when giving
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Segmentation Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior. The world is made up from billions of buyers with their own sets of needs and behavior. Segmentation aims to match groups of purchasers with the same set of needs and buyer behavior. Such a group is known as a ’segment’. Think of you r market as an orange‚ with a series of connected but distinctive segments‚ each with their own profile
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innocent segmentation 1 Segmentat the market for innocent’s smoothie products using relevant segmentation criteria. In order to describe the segmentation of the consumer market of innocent’s smoothie products i’m going to use three relevant segmentation criteria such as: behavioural‚ psychographic and profile. Talking about the behaviour of customers we can segmentate the market of innocent in this way: The smoothies are addressed to customers that want healthy food‚ and live in a healthy
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Market segmentation Market segmentation is simply a modern marketing strategy in which the market for your customers are divided in various several groups and segments based on some major key factors such as demographic‚ geographic‚ psychological and behavioural factors. By dividing the market‚ the sellers that that try to deliver good value to their customers will be able to have better understanding of their target audience and thereby make their marketing more effective. Market segmentation also
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(Wikipedia‚ 2010). Markets Segments can be separated into: • geographic segmentations (i.e. their location)‚ • demographic/socio-economic segmentation (gender‚ age‚ income occupation‚ education‚ sexual orientation‚ household size‚ and stage in the family life cycle)‚ • psychographic segmentation (i.e. similar attitudes‚ values‚ and lifestyles)‚ • behavioral segmentation (i.e. occasions‚ degree of loyalty)‚ • product-related segmentation (relationship to a product) Which is the market segment of a company’s
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The purpose of market segmentation is to enable the marketer to adjust marketing mixes (product‚ price‚ promotion‚ place) to meet the needs of one or more specific segments. Basically marketers use the market segmentation process to divide big markets into smaller segments according to characteristics of individuals‚ different groups and locations. Adidas the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world markets by looking at buying attitudes
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