The target market that Marsh advertising decided to focus on are females between the ages of 16-35. The primary demographic that Kylie Jenner Lip Kit is purchased is by young make-up lovers. Our Primary target market is Jennifer‚ who is a 21 year old college girl who has an obsession with make-up. Jennifer works part time at her university and listens to Pandora‚ and‚ Spotify while she gets ready for work or a college party. She tries to keep up with all the make-up trends and every Sunday night
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ELLE Magazine Publication & Audience Analysis Introduction of Publication. ELLE is a fashion magazine that began in France in 1945 when sellers were transitioning from the sales-oriented era into the market-oriented era‚ which is characterized by marketing based on a determined target market and focusing on what consumers want and need. Adhering to this prevailing notion of the time‚ ELLE’s aspiration to advise females of the latest trends in fashion‚ beauty‚ lifestyle‚ and relationships has satisfied
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Consumer Data 3 Competitive Analysis 3 L’Oréal 4 Revlon 4 Brand Analysis 4 SWOT Analysis 5 Brand Strengths 5 Brand Weaknesses 5 Marketing Opportunities 5 Threats 6 Marketing Communications Plan 6 Target Market 6 Primary Target 6 Secondary Target 7 Marketing Objectives 7 Marketing Communications Goal (Challenge) 7 Marketing Communications Objectives 8 Marketing Communications Strategy 8 Budget 8 Positioning Strategy Statement 8 Marketing Communications
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more--which are tailored each season to satisfy the customer’s runway cravings. Their items do not only have a high-fashion statement‚ but also every piece is truly unique. They have also added new designer clothing pieces to their inventory. Their target market is the demographic that fits middle to
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Reaching your intended audience is one of‚ if not the most important parts of getting a communication out. I will identify four different methods to reach an intended audience‚ and I will describe them and give examples of the method use. Another area of concern when getting your message to the indented audience is your budget. I will provide three different budget strategies a health educator could use when implementing a health communication plan. Now let’s get to the first method used to reach
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help KG to garner more publicity mileage and editorial coverage for its events and activities with a Media Strategy Plan. The proposed Media Strategy Plan is formulated based on an in-depth study of the local food scene‚ demographics of the target audience and culinary environment. KGʼs fresh approach in incorporating Social Mission and emphasizing nutritional contents in its food preparation would entice local consumersʼ interest who are getting health conscious with its aging population. KB
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overall goals. The Marketing Communications objectives should also be bereft of any mention of raising sales. Instead‚ they should be focused on actual communication objectives‚ such as “increase web traffic by 20%‚” or “reach 15% of the target market in the first month.” 3.0 Situation Analysis The situation analysis is the point in the document where you should discuss the initial research findings that will guide your recommendations. Only
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Promotion Mix Developing Effective communication Identify the target audience Our main target audience are young adult age from 20-34 years old‚ they are either working or schooling. There are other groups which are not our main focus for example children. Children actually can influence their parents the cereals that they will want to have. We will still have to look into the population in a whole. Our main target audience are young adults aging from 18-36 years old‚ young families and
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BUS4016S – Promotion and Advertising Management Case Study: “VODACOM” In May 2006 Vodacom implemented its new wave of memorable‚ typically South African adverts (Vodacom Case Study‚ 2007). The campaign was initially started in an effort to deal with the up and coming issue of mobile number portability. The idea of being able to change cellular service providers while maintaining your mobile number was going to be institutionalised for the first time in South African history. This case study will
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Cheesecake Factory outlet in Singapore in 2014. * To create 70% recognition of The Cheesecake Factory within the target audiences in Singapore market What are the advertising objectives? * To encourage the target audience to visit The Cheesecake Factory. * To create awareness and recognition of The Cheesecake Factory to a level of 70% within the targeted audience of Full Nest 1 and Full Nest 2 with aged between 25-40 years‚ within a period of 6 months (Aug 2013- Jan 2014) How
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