Hong Kong Baptist University Bachelor of Commerce in Marketing Global Marketing Victoria’s Secret in China Prepared by: Lai Tin Long‚ Stanley Lau Wan Fung‚ Jason Lam Ka Kit‚ Ian Cham Im Fan‚ Otila Yeung Ka Man‚ Destiny Kwok Hoi Kin Law Ka Ho‚ Jackson Liu Ho Lok‚ Andy Date: 18 April‚ 2011 Table of Contents Executive Summary Objective Goals Quick Review iii iii iii iii 1 1 1 2 2 3 3 4 5 6 7 7 8 9 9 9 10 10 10 i Business Profile
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1. BASED ON THE CASE STUDY AND YOUR OWN RESEARCH ON COMPETITORS‚ SUMMARIZE THE STRATEGIC APPROACHES WHICH HAVE HELPED TESCO.COM ACHIEVE SUCCESS ONLINE. Strategic decisions are ones that are aimed at differentiating an organization from its competitors in a way that is sustainable in the future. (Porter‚ 2002) Porter strongly advocates that decisions in business can be classified as strategic if they involve some innovation and difference that results in sustainable advantage. According
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PLATFORMS (MSPS) are technologies‚ products or services that create value primarily by enabling direct interactions between two or more customer or participant groups. Prominent examples of MSPs and the participants they connect include Alibaba.com‚ eBay‚ Taobao and Rakuten (buyers and sellers); Airbnb (dwelling owners and renters); the Uber app (professional drivers and passengers); Facebook (users‚ advertisers‚ third-party game or content developers and affiliated third-party sites); Apple’s iOS (application
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Contents Page Question 1.................................................................................Page 2 Question 2.................................................................................Page 3 - 6 Question 3.................................................................................Page 7 - 9 Question 4.................................................................................Page 10 - 11 Question 5.................................................................
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China’s apparel market‚ 2012 December 2012 Li & Fung Research Centre In this issue: I. Market overview p. 3 II. Competitive landscape p.10 p.17 p. 31 III. Latest developments IV. Snapshots of sub-sector performance 2 I. Market overview 3 Apparel sales grew by 24.2% yoy in 2011‚ reaching 795.5 billion yuan • According to the National Bureau of Statistics of China (NBS)‚ the total retail sales of clothing‚ shoes‚ hats and textiles* by enterprises above designated
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ALI FARHOOMAND rP os t HKU776 ALIBABA.COM op yo China is a place where miracles are made. - Jack Ma‚ founder and chairman of Alibaba Group1 tC On 6 November 2007‚ Alibaba.com debuted on the Hong Kong Stock Exchange‚ raising US$1.5 billion to become the world’s biggest internet offering since Google’s initial public offering (“IPO”) in 2004. A frenzied purchase of the stock pushed prices up by 193% on the first trading day‚ making it the fourth-largest first-day gain in Hong Kong’s stock exchange
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Example of Marketing Plan Abstract This paper is mainly about the marketing plan of Superstar Pet Shop‚ a dog store. Several researches have be done to help this restaurant to achieve the goal of stopping losing money and increasing annual net income‚ such as research from the internet‚ survey and face to face interview. A simple analysis of the pet industry is involved in the paper. Through the SWOT analysis‚ a market strategy has been introduced. Because of the characteristic of product‚ place
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University of Ljubljana – Faculty of Economics Team project HOW TO DO BUSINESS WITH CHINA »Vinakoper Ltd.« TABLE OF CONTENTS TABLE OF FIGURES 1. INTRODUCTION 2. SHORT DESCRIPTION OF THE BRAND AND THE COMPANY BEHIND IT Company Vinakoper Ltd. is the largest wine producer in Slovenia; it has been producing top-quality and luxurious wines since its foundation in 1947. Even though the company
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International Trade: CASES (1-8) CASE - 1 LUKOil CASE Russia’s GDP grew by 7 percent in 2004‚ which marked five straight years of growth. The growth was also higher than that of any other G8 country. Russia’s oil and gas sector has fuelled the growth‚ accounting for about 25 percent of its oil production and exports the other 70 percent. This dependence on petroleum exports makes Russia quite vulnerable to what happens in global petroleum markets. When the price per barrel of oil changes by $1
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Information School Dissertation Topics List 2014-15 If you are interested in any of the following dissertation topics then please talk to the member of staff listed as the contact‚ to find out more about what might be involved. The following are not exhaustive lists of projects but do serve to illustrate the sorts of topic in which staff have expertise. If you are interested in a particular subject area/idea that does not appear anywhere below‚ then please talk to an appropriate member of academic
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