Umbrella Brands The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers depict brands as a reflection of customers’ own personalities‚ so that they can relate to their products well. In fact the distinguishing aspect of the modern marketing has been its focus upon the creation of differentiated brands and using them as weapons for launching multi-level attacks on competition. Market research has been used to help identify and develop bases of brand differentiation
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I. Introduction Benjamin Franklin‚ a well known Founding Father of the United States among other avenues of pursuit once said‚ “Money has never made man happy‚ nor will it‚ there is nothing in its nature to produce happiness. The more of it one has the more one wants.” This excerpt founds the question of whether or not money can buy happiness; and can it really? In no way can monetary value equate to true serenity. To closely examine the question in subject‚ the definition of money and its origin
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Objective: In the present study‚ an attempt was made to improve the bioavailability of Zidovudine by formulating into Orodispersible tablets‚ as it has poor bioavailability and extensive pre systemic metabolism. Methods: In the present study‚ the mucilage extracted from Fenugreek seeds (Trigonella foenum-graecum) was used as superdisintegrant. The oral dispersible tablets were prepared by using wet granulation technique. A three factor two level (23) central composite design was employed for the
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1. A ________ is a well-tested and widely accepted view that best explains certain scientific observations. Answer | | hypothesis | | | generalization | | | law | | | theory | 2 points Question 2 1. What are the basic differences between the disciplines of physical and historical geology? Answer | | physical geology is the study of fossils and sequences of rock strata; historical geology is the study of how rocks and minerals were used in the past |
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F. Scott Fitzgerald ’s Inspiration In the classic novel‚ The Great Gatsby‚ F. Scott Fitzgerald uses the social and economic positions of Gertrude Ederle‚ Mary Dillion‚ and Zelda Fitzgerald in the creation of Jordan Baker‚ Myrtle Wilson and Daisy Buchanan. These famous women of the 1920s helped Fitzgerald create the best novel he has ever written in his lifetime. It still is famous today‚ eighty-eight years later. Gertrude Ederle was F. Scott ’s first inspiration for characters in The Great Gatsby
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Adulterated food: a serious public health problem in Bangladesh Adulteration of food with toxic chemicals harmful to health has reached an epidemic proportion in Bangladesh. The newspapers have dubbed it as the ‘silent killer’. It is very difficult to find a sector of food industry which is free of adulteration. From raw vegetable and fruits to milk and milk products to fish‚ meat and processed food–every food item is contaminated. Almost every day in the news papers‚ newer and newer methods
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2.1 Changing Laws 12 6.3 Market Needs 13 6.4 Customer Segmentation 14 6.4.1 First Segment 15 6.4.2 Second Segment 15 6.4.3 Third Segment 16 6.4.4 Fourth Segment 16 7 Marketing strategy 18 7.1 Positioning 18 7.2 Position on TALC 19 7.3 Product and/or service attributes. 20 7.3.1 Product life cycle 20 7.4 Place 22 7.5 Promotion 23 7.5.1 Media Advertising 24 7.5.2 Public Relations and Publicity 24 7.5.3 Direct Mail 24 7.5.4 Trade Shows 25 7.5.5 Catalogs
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Knowing Macau with Butler’s Life Cycle Model The following literature is suggesting that how a tourist destination can be analyzed with the help of Butler’s Tourism Life Cycle Model. Butler (1980) introduced the concept of the model which clarifies and extends earlier work by‚ for example‚ Cristaller (1963)‚ Noronha (1976) and Stansfield (1978). In doing so‚ Butler clearly links the development cycle of tourism destinations to that of products in the product life cycle model. This is one the best
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Killer Heroin Drug consumption is one of the most discussed and analyzed topics in society‚ literature‚ and scientific works. Drug use and abuse has persistently puzzled researchers‚ scientists‚ and law makers. During the last twenty years scientists have continued performing experiments‚ researchers have continued to research drug abuse and use‚ and law makers have continued to create new laws in hopes of regulating drug use. Drug specialists and scientists have developed an assortment
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WEEK 5 – WORKING IN THE LEISURE INDUSTRIES Emotions: “An emotion involves an appraisal of a situational context‚ a change in a physiological body sensation‚ the display of gestures‚ and a cultural label applied to one or more of the foregoing…[they are] distinguished from feelings‚ affects‚ moods or sentiments. A feeling is a more diffuse or mild emotion” (cf. Thoits‚ 1989:318‚ Hochschild‚ 1990: 118-119 IN Steinberg & Figart‚ 1999:24) Emotional labour: 1983 Arlie Hochschild - the employee needs
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