Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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In order to experience something‚ you must understand it properly first. For meditation‚ having a peaceful and silent environment is necessary so one would have the tools to clear their mind of all irrelevant noise. The Water Moon Monastery in Taipei‚ Taiwan has the ideal location for Buddhist monks to reside in it‚ because of its environment surrounding it. At the entrance‚ there are two walls made up of concrete that are of different lengths and they help to divide the city from the sacred
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BURJ KHALIFA: THE WORLD’S TALLEST BUILDING Prepared for: Prof. Sylvia M. Basilio Prepared by: Aranda‚ Gilbert Austria‚ John Mark De Ocampo‚ Gerald Garcia‚ Jason Gomez‚ Philip Meer‚ Sarah Jane R. Ponio‚ Kyle David Regacho‚ Keith Torrente‚ Gerwin TABLE OF CONTENTS Abstract Introduction Burj Khalifa Definition Claiming as the Tallest Structure in the World Breaking other World’s Record Location and its Environment Part of Downtown Dubai Downtown Dubai Evolution‚ Timeline and Construction
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will not be accepted. RESEARCH NOTES www.elsevier.com/locate/atoures Annals of Tourism Research‚ Vol. 31‚ No. 3‚ pp. 712–715‚ 2004 # 2004 Elsevier Ltd. All rights reserved. Printed in Great Britain 0160-7383/$30.00 A DEA Evaluation of Taipei Hotels Wan-Erh Chiang Ming-Hone Tsai Li Shau-Mei Wang National Central University‚ Taiwan It is always a major concern for top management to measure efficiency. Data Envelopment Analysis (DEA) is an excellent tool for assessing the relative efficiency
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MOS burger is a Japanese style fast-food restaurant chain which was founded in Tokyo in July 1972. In 1991‚ the first MOS burger store was opened on Xin Sheng South Road in Taipei and till now there are 174 stores distributed all over in Taiwan. Since 2004‚ Taiwan and Japan’s MOS burger have been selecting natural beef from New Zealand synchronously. The brand name‚ MOS burger‚ clearly states the goals of founder. “M” stands for mountain which is dignified and noble‚ “O” is to have a wide and vast
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THE PROCESSES OF BUILDING BRAND EQUITY This paper combines the conceptual framework of customer-based brand equity (Keller‚ 1993) and six-stage model of brand evolution (Goodyear‚ 1996) to develop the processes of building brand equity. Focuses of brand equity building are suggested for each stage. Key words: brand equity‚ brand knowledge‚ brand evolution INTRODUCTION Successfully building‚ managing‚ and tracking the brand equity of brands are main goals of brand management. The brand strategies
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Cyrus Sadeghi Professor Douglas Anthro 41A 11/07/11 Cyrus Sadeghi Professor Douglas Anthro 41A 11/07/11 Increasing Death Toll Among Syrian Protestors The modern media is the principal source from which we hear about international and national issues that are going on in our world today. Although the media is a potent source of information‚ not everything reported is necessarily credible or factually correct. Many factors such as what region of the
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can get the chance to know about the true traditional Chinese culture‚ especially during the tour of the well-known National Palace Museum which is one of the most famous museums in the world. Taiwan also has one of the world’s tallest buildings‚ Taipei 101. Moreover‚ famous for the bustling night-markets‚ Taiwan is also a nice destination to taste different kinds of delicious food while travelling. Actually‚ abundant in various tourism resources‚ it is now developing theme –based or festival- oriented
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Service’s Documentaries of Education Reform Series-“Mirror‚ Mirror on the Wall” and “Nine Lives” as Examples Weitsy Wang Abstract On April 10th‚ 1994‚ the first mass demonstration demanding educational reform marched through the streets of Taipei. The movement was later known as “The 410 Demonstration for Education Reform”. A decade later‚ Taiwan Public Television Service’s View Point program called on in-house directors and independent filmmakers to produce a series of documentaries on education
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and Money Attitude on Purchase Decisions: The Moderating Effect of Marketing Stimulation and Personal Value Long-Yi Lin※ Associate Professor‚ Department of Business Administration Aletheia University‚ Taipei‚ Taiwan ROC Hsing-Yu Shih EMBA‚ Department of Business Administration Aletheia University‚ Taipei‚ Taiwan ROC Shen-Wei Lin Lecturer‚ Department of Business Management National United University‚ Miaoli‚ Taiwan ROC ___________________________________________________________________________ Abstract
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