Contents Page Introduction As our role as your marketing agents we have thoroughly researched the market to find a niche that has not yet been exposed. The report is split into two sections; secondary research and primary research. We will begin our report by analyzing the current leading competitors and why they are the market leaders as well as explaining to you the current state of the market. We shall then focus upon our ‘pilot’ survey‚ clearly underlining your
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Microsoft tablet pc The History • Launched in November 2002‚ just three month the shipment reach 72‚000 units. These developments make many of industry observer surprise because they forecast the market not ready to accept tablet pc until 21st century. • A half market sales in U.S and target to get optimist market in Asia As long they support and recognize many of language‚ they optimist for getting the market. • Analysis point: will take 6-12 month for
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Remember the good old days when a bulky machine called a PC was something meant only for geeks. The 8086‚ 286‚ 386‚ 486 and the Pentium revolutionized the world of computing‚ but only for a short period of time. Then came in the laptops‚ notebooks or mobile computing which took technology a step ahead. It’s fair to say laptops have come a long way since the early 1990s‚ LCD displays have been replaced with sleek HD screens and the once plus-size machines are now zero sized models. If laptops have
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TABLET PCs Combines Simplicity of Paper with Full Power of Windows-Based Computing For the past few years‚ the Personal Digital Assistant (PDA) has grown tremendously popular. However‚ due to size restrictions‚ it has always served as a secondary device to the desktop computer. So a number of hardware manufacturers unveiled a new form of communication‚ the Tablet PC. What exactly is a Tablet PC? It is a notebook PC with a touch-sensitive screen and is a bit larger than the size of a
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Case Analysis 1) Who should Microsoft have targeted at the launch of the Tablet PC & why? Before discussing who Microsoft should have targeted‚ we have to look at the strengths and weaknesses of the product. The success of any strategy depends on being able leverage the most of the strengths and rely less on the weaknesses. The strengths of Microsoft were its brand‚ distribution channel‚ existing enterprise user base and large resources. The risks involved those related to new product development
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Marketing Plan 2011 Ideal Consultants Group Apple Company Table of Contents Executive Summary Executive Summary 3 Introduction 3 Purpose of the Report 3 Unique Feature 4 Scope of Report 4 Company Profile and Information 4 Apple’s Operation 4 Apple Sets Singapore Plant 5 Mission Statement 5 Apple’s Product 5 Branding Strategies 5 Our Product 6 Unique Feature 6 Other Main features 7 Attributes 8 Image of the iDEAL Tab 8 External Analysis 8 Political Regulatory 8 Economic
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(Microsoft tablet pc) ------------------------------------------------- History In 2002‚ original equipment manufacturers released the first tablet PCs designed to the Microsoft Tablet PC specification. This generation of Microsoft Tablet PCs were designed to run Windows XP Tablet PC Edition‚ the Tablet PC version of Windows XP.[3] This version of Microsoft Windows superseded Microsoft’s earlier pen computing operating environment‚ Windows for Pen Computing 2.0. After releasing Windows XP Tablet PC Edition
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Research Paper The Tablet PC and its Impact on the Computer Industry Submitted by XXX Prepared for XXX December 14‚ 2011 CERTIFICATE OF AUTHORSHIP: I certify that I am the author. I have cited all sources from which I used data‚ ideas‚ or words‚ either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. [pic] December 14‚ 2011 __ _________________________________________________ Signature Date
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Tablet PCS and the Decline of the Laptop Abstract On September 8‚ 2011‚ Gartner‚ Inc. lowered its forecast for personal computers for the remainder of 2011 and 2012. Based on the recent surge of tablet PCs‚ personal laptops are experiencing a decline as consumers hold onto their laptops longer or replace them completely with tablets. Increased mobility and a need for social media may be two of the forces driving consumers to choose tablets over laptops. This journal seeks to explain the
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S-Tab by HTC Tablet for Institutions Quietly Integrating a Campus the Cost Effective Way...…Brilliant 1/11/2011 Table of Contents Executive Summary 3 Brief discussion of product/service 3 Mission Statement 4 Marketing Objectives 4 Industry Analysis: 4 Industry Sales Trends: 4 Competition: 6 SWOT 6 Competitive Analysis 7 Customer Analysis 8 Four quadrants 8 Target customer: 8 Roles and job titles in buying center 8 Marketing Research 8 Survey Questions 8
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