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    Brand Analysis: Airbus

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    Week 6 Assignment: Airbus Duy Pham MGT 3303 Chris Zigrossi 10/11/2012 Airbus is a well-known commercial and military aircraft manufacturer throughout the world. Airbus prides itself on quality and safety. According to Airbus‚ “Airbus’ mission is to meet the needs of airlines and operators by producing the most modern and comprehensive aircraft family on the market‚ complemented by the highest standard of product

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    Situational Analysis‚ Airbus. Porter’s Five Forces. Risk of Entry by Potential Competitors – The aviation industry is a very difficult industry to enter‚ and the risky of entry by potential competitors is extremely low. Rivalry among established companies – The intensity of rivalry among established companies within the aviation industry is very high. Currently the only competitor or Airbus is Boeing. Both of these companies gain market share from each other using prices‚ product design‚ advertising

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    Boeing Swat

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    Overview of Boeing The Boeing Company is the world ’s largest aerospace company and leading manufacturer of commercial jetliners and defense‚ space and security systems. A top U.S. exporter‚ the company supports airlines and U.S. and allied government customers in 150 countries. Boeing products and tailored services include commercial and military aircraft‚ satellites‚ weapons‚ electronic and defense systems‚ launch systems‚ advanced information and communication systems‚ and performance-based

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    comp systems engineering

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    c 2004-2010 Steven S. Lumetta. All rights reserved. 1 ECE391: Computer Systems Engineering Lecture Notes Set 0 Review Material This set of notes reviews material that you have probably already seen in ECE190 or ECE290 (or CS225). If you took neither ECE190 nor CS225‚ some of it may be new to you; the TAs might also talk about some of this material in the first couple of discussion sections‚ and both MP1 and MP2 will require you to make use of it. Regardless of your previous experience

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    Airbus group

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    present on the civil aerospace industry and military. In January 2014‚ EADS will be renamed AIRBUS GROUP because of the popularity of AIRBUS‚ well known in the world. This group was created in 2010 with the merger of DASA‚ Aerospatiale-Matra and CASA. Since the group’s inception‚ French‚ German and Spanish are working together on many projects. To date‚ EADS soon AIRBUS GROUP have many subsidiaries (Airbus‚ Astrium‚ Cassidian‚ Eurocopter)‚ more than 133000 employees in the world and 1033 billion profits

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    airbus a380

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    The Airbus A380 is a double-deck‚ wide-body‚ four-engine jet airliner manufactured by Airbus. It is the world’s largest passenger airliner‚ and the airports at which it operates have upgraded facilities to accommodate it. It was initially named Airbus A3XX and designed to challenge Boeing’s monopoly in the large-aircraft market. The A380 made its first flight on 27 April 2005 and entered commercial service in October 2007 with Singapore Airlines. The airline with the most number of A380s is Emirates

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    Airbus Case Analysis

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    Memorandum - Airbus A3XX 2011/11/2 Ruowen Du 112013196; Siqi Deng 112110741; Xingzhou Li 112042165; Ying Liu 112015299; Yue Wu 112077129 1. Reasons that Airbus interested in A3XX  A Revolution Adventure -- The first objective of this project is to fill the market gap by introducing a new type of aircraft. Airbus‚ with A3XX under the plan‚ is stepping into an area that Boeing has rarely touched‚ the very large aircraft (VLA) market. If Airbus well forecasts the future market‚ A3XX will be

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    Boeing 7E7

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    case or not. The problem # 2 is whether the case can make profit or not. The problem # 3 whether the project can be pulled off within a certain price range – Boeing board wants de (page 259 Paragraph 1 Start at final 258 last case) The problem # 4: what is the exactly demand of the new project Boeing 7E7. The problem # 5: why Boeing Company abandon the previous project‚ which they tried to develop the higher- tech. (sonic Cruiser‚ page 258) Assumption 1: base on the problem # 1‚ I would

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    Airbus Case Analysis

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    Project Economics/ Feasibility The demand for very large aircraft (VLA) which is forecasted to be around 1550 planes including passenger jumbo jets and freight carriers in the next 20 year period provides an opportunity for Airbus to capture this market with its A3XX. The cash flow and commercial viability is analysed below. Discount Rate: 6% + 0.84*6 = 11.04% Growth Rate: 2% = inflation Tax Rate = 38% Year Units Sold Free Cash Flow PV of Cash Flow 2001 0 $ -682.00 $ -682.00 2002 0 $ -1

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    The Airbus Affair

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    Mr. Mulroney’s final month in office: once on June 3‚ 1993‚ and again on June 23‚ 1993. Through this relationship‚ Schreiber ended up giving Mulroney sums of money that were allegedly taken from the ‘dirty’ money profit from the Airbus agreement with Air Canada. When Airbus was investigated‚ Mulroney and Schreiber’s relationship evolved into a 15 year investigation leading to one of the longest scandals in Canadian history. It is interesting to note that after the official inquiries are over‚ the

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