Zara Case: Fast Fashion from Savvy Systems a gallaugher.com case provided free to faculty & students for non-commercial use © Copyright 1997-2008‚ John M. Gallaugher‚ Ph.D. – for more info see: http://www.gallaugher.com/chapters.html Last modified: Sept. 13‚ 2008 INTRODUCTION The poor‚ ship-building town of La Coruña in northern Spain seems an unlikely home to a techcharged innovator in the decidedly ungeeky fashion industry‚ but that’s where you’ll find “The Cube”‚ the gleaming‚ futuristic
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What are the Key success factors of Zara? “The ability to respond to customer requirements on a timely basis has always been a fundamental element of the marketing concept.” Martin Christopher et.al. Hence‚ it is important being proactive in a market such as the fast-fashion industry which Zara is operating in‚ time is always a crucial factor. The fast-fashion market‚ amongst other things‚ is characterized by short lifecycles‚ high volatility‚ low predictability‚ and high-impulse purchases. Therefore
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One pioneer who was instrumental in moving organization theory to the contingency approach was Joan Woodward‚ who studies the effect of technology on the organization. Woodward found that many variations in organization structure were associated with differences in manufacturing techniques. As Woodward pointed out: "Different technologies imposed different kinds of demands‚ and these demands had to met through an appropriate structure. Commercially successful firms seemed to be those in which function
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The Concept of Success The concept of success can be defined in many ways by many different types of people‚ this may depend on their values and they way in which they see or define success. 1. the favorable or prosperous termination of attempts or endeavors; the accomplishment of one ’s goals. 2. the attainment of wealth‚ position‚ honors‚ or the like. 3. a performance or achievement that is marked by success‚ as by the attainment of honors: Ref: http://dictionary.reference.com/browse/success
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Plato’s notion of the Forms comes to us as an answer. In Phaedo‚ Socrates is prisoned and put to death‚ which ought to be a tragedy and naturally a fearful experience for most. Strikingly‚ Socrates is open to being executed‚ which begs the question of why? Socrates believes that the body and the soul are separate entities that are combined to create what we see on earth as life. According to him‚ there are two components that we face; visible and invisible. The body is “the visible kind” (79b)
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THEORY What determines if particular activity have to make with a firm and which throught the market? Ronald Case’s answer was relative cost. This relative cost is composed by transaction costs ( costs of negotiating or monitoring ) and administrative costs ( costs of production and resource allocation ). If the transaction costs are greater than the administrative costs‚ obviously the productive activity will be internalized into the firm. During the nineteenth companies grew in size and scope
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IMPLEMENTATION OF IS IN ZARA: Zara well known to everyone as a Fashion Store is also an excellent business system to study the implementation of the various IS systems for various departments of Zara. Some of the departments in which these IS systems are successfully implemented are as follows and let us look into each of these Business system of Zara in detail Design Sourcing & Manufacturing Distribution Retailing • Merchandising • Store operations DESIGN: Zara has a dedicated design
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3.2 Advantages of the IS system 3.2.1 Intranet By using the Intranet to inform the detail of visual merchandising and windows display‚ is a simply but efficient way. It can enhance the efficiency of information sharing by the expert team in the Galician headquarter. First‚ Intranet is a user-friendly information system‚ it can be easily operated by the staff members. Visual merchandiser in each store can enter the Intranet by their staff identity‚ details of the new visual merchandising can
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Explaining Concepts Concepts of Dating According to the article Dating‚ by Beth L. Bailey. We know dating is a new style of courtship‚ which was started in the early twentieth. With the emergence of this new style of courtship‚ the old one was replaced. What I remembered as an example of good explanatory writing is the writer using time order to tell the history of old courtship and when the new system of dating was emerging. And the readers probably are young people they don’t know how the
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To approach a very complicated matter in a very direct manner‚ I feel the concept of critical thinking is an outlook for the thinking differences amongst people. The idea‚ “When everyone is thinking alike‚ no one is thinking” clearly proposes the need for critical thinking in people. There are many outlooks proposed by ideologists and leaders in the past regarding the diversity in thoughts and how it led to reconstruction of humanity and evolved into our current state of multiculturalism. Although
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