Merck: Pricing Gardasil Merck & Co. has developed a brand-new vaccine called Gardasil. Gardasil is the first vaccine in the world that helps prevent the cervical cancer and HPV. Allison Watkins‚ senior director of Merck’s Vaccines Division‚ is faced with the decision of determining the price of Gardasil. An outside consulting firm had suggested a price of $120 per dose‚ or $360 per person. Watkins needs to make the final decision and apparently that she does not accept with that price. The best
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Pharmaceuticals: Merck Sustaining Long-term Advantage Through Information Technology Hiroshi Amari Working Paper No. 161 Working Paper Series Center on Japanese Economy and Business Columbia Business School December 1998 Columbia-Yale Project: Use of Software to Achieve Competitive Advantage PHARMACEUTICALS: MERCK Sustaining Long-term Advantage Through Information Technology Prepared by Hiroshi Amari Research Associate‚ Yale University William V. Rapp and Hugh T. Patrick Co-principal
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In organization Synergy becomes very important. Take an organization of your choice and bring out the importance of Synergy in making the organization more productive. Synergy means that the whole is greater than the sum of its parts. In organizational terms‚ synergy means that as separate departments within an organization cooperate and interact‚ they become more productive than if each were to act in segregation. The concept of synergy is resulting from the systems approach in which the management
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ra Chapter 2 CASE STUDY: CONAGRA SEARCHES FOR SYNERGY What do Hunt’s ketchup‚ Orville Redenbacher’s popcorn‚ Healthy Choice frozen meals‚ and Slim Jim jerky have in common? All are part of ConAgra’s empire of food brands. With $25 billion in annual sales‚ ConAgra is the number-two U.S. food products company behind Kraft Foods. Aggressive acquisitions during the 1980s brought ninety different operating companies into the ConAgra family. Now CEO Bruce Rohde is working to lower system
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How has Merck been able to achieve substantial returns to capital given the large costs and lengthy time to develop a new drug? Merck had a 14% increase in sales between 1997 and 1998 and 22% increase in sales from 1998 – 1999‚ and a 13% annual increase in earnings over the same period. Merck’s business strategy consists of two parts: (1) developing and marketing new drugs through internal research‚ and (2) developing partnerships with smaller biotechnology companies. Since 1995‚ Merck had launched
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6‚ page 358 5 References 6 Assignment 3 – Class 3 # 4‚ page 313 – Merck & Vioxx According to The New York Times article‚ “Merck to Pay $950 Million Over Vioxx” by Duff Wilson‚ the following lawsuits have been settled by Merck: Merck has agreed to pay $950 million and has pleaded guilty to a criminal charge over the marketing and sales of the painkiller Vioxx‚ the company and the Justice Department said Tuesday. Merck agreed to pay a $321 million criminal fine and plead guilty to one misdemeanor
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witnessed dramatic changes within its supply chain. Even if a merger did not bring about short term profits‚ like Eli Lilly and PCS‚ it still eliminates a deadly threat. Merck’s competitors were gaining ground by being placed on Medco formularies (Pg.16). If one of these companies were to get complete control‚ it could replace most of Merck’s products with its own. In a way‚ this acquisition was an investment to properly position Merck in an unpredictable future. If this future held a system in
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Merck & Co Case Analysis 1. Problem Statement – Merck & Co ‘s stock market performance had trailed that of competitors in light of the concerns that company was not able to adapt to the changes in environment where as competitors was using their aggressive marketing functional unit as their competitive edge. Company also failed to take advantage of its own market opportunities especially the outcome of aftermarket studies of drugs they launched .Company was very late in adapting to
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June 2010 Perspectives on merger integration Table of contents 5 A new generation of M&A: A McKinsey perspective on the opportunities and challenges Despite continued uncertainty‚ signs point to a surge in M&A activity that will be ambitious in both scope and profile. 11 Beyond risk avoidance: A McKinsey perspective on creating transformational value from mergers Most mergers are doomed from the beginning. Anyone who has researched merger success rates knows that roughly
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decision (not covered in class?) Based on the pyramid of social responsibility‚ Merck is required to be profitable (base). Since the research of development will never be profitable to shareholders Merck should do develop the drug. Based on Merck’s actual value system‚ it wants to be ethical and even be a good corporate citizen. So Merck should conduct the research. Question 8 - If you were the senior executive of Merck‚ what would you do? (Open question) I would make assessment of the potential costs
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