POSTMODERNISM AND MARKETING During the last ten years very limited number of terms have had a massive impact on almost all social disciplines as the term ‘‘postmodernity’’ has had. It would not be surprising that such a significant term has been the focus of a number of researches within a variety of disciplines. According to Firat‚ Sherry and Venkatesh (1994) ‘‘Debates and discussions regarding postmodernism‚ postmodern culture‚ and postmodernity have created some of the most prolific‚ heated
Premium Postmodernism
Postmodernism in Atonement The novel Atonement deals with many cases of postmodernism. Atonement relates with postmodernism because it deals with mature matter‚ and serious subjects. Atonement relates with postmodernism because it changes the point of view of the narrator throughout the novel‚ rape is a big part of this novel; also family issues are displayed in Atonement‚ death is also twisted into the puzzle of Atonement. The narrator’s point of view changes throughout the novel. In the first
Premium Grammatical person Fiction Narrator
Professor: Haim Deuel Lusky Postmodernism and Feminism The question of what happened to feminism during the postmodern times is not easily encapsulated in one phrase or idea as it is actually an amalgam of often purposely ambiguous and fluid ideas. One would have to start researching about postmodernism and what it means‚ let alone search about the history of feminism and its development. After one would research a little bit about postmodernism he or she would realize the knowledge
Premium Feminism Postmodernism
experimentation championed by writers of the modernist period (relying heavily‚ for example‚ on fragmentation‚ paradox‚ questionable narrators‚ etc.) and a reaction against Enlightenment ideas implicit in Modernist literature. Postmodern literature‚ like postmodernism as a whole‚ is difficult to define and there is little agreement on the exact characteristics‚ scope‚ and importance of postmodern literature. However‚ unifying features often coincide with Jean-François Lyotard’s concept of the "meta-narrative"
Premium Postmodern literature Postmodernism
Hugvísindadeild Postmodernism and The Simpsons Intertextuality‚ Hyperreality and Critique of Metanarratives Ritgerð til B.A.-prófs Björn Erlingur Flóki Björnsson bjornfloki@gmail.com Kt. 110982-5779 Maí 2006 Abstract This essay offers a postmodernist reading of the popular television program The Simpsons‚ with special regard to the postmodern theories of intertexuality‚ hyperreality‚ and metanarratives. Before delving into The Simpsons‚ some major theoretical aspects of postmodernism in aesthetic
Premium Postmodernism
define exactly what post-modernism is I shall firstly briefly consider some of the events and thinking that led up to the development of this particular school of social theory. I shall then consider some of the common strands of thinking in postmodernism concentrating mainly on the writings of Jean-Francois Lyotard and Jean Baudrillard. I shall then consider the view of David Harvey‚ a Marxist many consider to be writing in the postmodern tradition‚ who argues that post-modernism is just another
Premium Postmodernism
CHAPTER 1 The concept of ‘Postmodernism’- A Theoretical Approach It is a cliché by now to say that we live in a postmodern world‚ and it is true that the word ’postmodern’ has become one of the most used‚ and abused‚ words in the language. Still‚ it is striking that not many people can say with assurance what this term actually means and involves. Some theorists suggest that ‘postmodernism’ refers to a mood or an attitude of mind‚ others define it as a literary‚ cultural
Premium Postmodernism Modernism
Postmodernism pp. 6-12 Analysis: Seinfeld and Postmodernism pp. 12-17 Conclusion p.18 Methodology The connection between Seinfeld’s series and postmodernism was reviewed. In order to comprehend the topic it
Premium Postmodernism
Feminism and Postmodernism: An Uneasy Alliance http://www.marxists.org/subject/women/authors/benhabib-seyla/uneasy-alliance.htm Source: Feminist Contentions. A Philosophical Exchange‚ Seyla Benhabib‚ Judith Butler‚ Drucilla Cornell‚ Nancy Fraser‚ with an introduction by Linda Nicholson. Published by Routledge.‚ pp. 1-16. 1. The Feminist Alliance With Postmodernism A decade ago a question haunted feminist theorists who had participated in the experiences of the New Left and who had come to
Premium Feminist theory Sociology Gender
Postmodernism and film This chapter will demonstrate the ways in which Jean Baudrillard’s and Fredric Jameson’s accounts of the postmodern have had a significant impact on the field of film studies‚ affecting both film theory and history. The most influential aspects of each theorist’s work are outlined in the first two sections. The first section focuses on two key texts by Baudrillard: Simulations and America‚ while the second addresses Jameson’s famous article “Postmodernism and Consumer
Premium Postmodernism Cinema of the United States Modernism