Malaysia is consists of thirteen (13) states and three (3) federal territories‚ separated by the South China Sea with eleven (11) states and two (2) federal territories (Kuala Lumpur and Putrajaya) in Peninsular Malaysia and two states and 1 federal territory (Labuan) in East Malaysia (Borneo). A bubbling‚ bustling melting pot of races and religions where Malays‚ Chinese ‚ Indians and many other ethnic groups live together in peace and harmony. The capital city is Kuala Lumpur‚ while Putrajaya is
Premium Malaysia
*Identify the appropriate targeting strategy Before the DiGi choose the suitable target market‚ the DiGi will need to define few things before choose the target market that can appropriate with their organization. DiGi need to know about the product or the service that they wanted to make and also who they want to do business with. Therefore‚ DiGi decide to provide a variety of mobile communication services. DiGi planned to provide the services to all consumers that using the mobile phone that will
Premium Marketing Target market Psychographic
more. In the early days of internet presence in Malaysia‚ its ability is limited compared to today. Internet users in this age can already do almost everything and do even just sitting at home facing the computer screen equipped with access to the Internet. In fact‚ it has become an important requirement for some individuals. The development of Internet in Malaysia started in 1983 by Dr Mohamed Awang-Lah when it comes to his idea of connecting Malaysia to the outside world via the Internet in the
Premium Computer network Internet Maxis Communications
Underperformance of Financial Derivatives Market in Malaysia: SWOT and TOWS Analysis CHAPTER 1 INTRODUCTION 1. Introduction In the age of globalization‚ a lot of corporations penetrate into global market‚ and on one hand penetration into new market have improved the corporation’s prosperity‚ and on the other it has also increased a range of financial market risks. Corporations face a variety of financial market risks‚ which in some cases can be controlled and some cannot
Premium Futures contract Derivatives Derivative
MANAGEMENT SITUATIONS SWOT Analysis of Maxis A SWOT analysis is a structured group activity that is useful in identifying the internal and external forces that drives an organization competitive in its markets. SWOT is an acronym for Strength‚ Weakness‚ Opportunities and Threats. Strengths Weaknesses · Good network coverage around Malaysia. · Have strong brand image and as merge as the market leader in Malaysia. · Good deals and special
Premium Marketing Customer service
successful. Malaysia stands as the harmonious country and unique with different culture. Malaysia is diverse with fusion of different ethnics‚ races and religion where Chinese‚ Indians‚ Malay and many other different ethnics groups live together in peace and harmony. The multiculturalism has made Malaysia a gastronomical paradise and home to hundreds of colourful festivals. Malaysian people are well known for the culture‚ friendliness‚ and always welcome outsiders as one of them‚ besides that Malaysia has
Premium Tourism Malaysia
n Malaysia‚ cultures have been mixing up when Malaysia was colonized by Portuguese‚ Dutch‚ British‚ Siamese‚ and Japanese. The colonization of these countries did bring many disadvantages to my country which is Malaysia‚ but it did bring many benefits to Malaysia also. The main benefit is the colonization caused various group of people in Malaysia with different social and culture backgrounds‚ unite together into one physical entity. Malaysia consists of many types of ethnic groups‚ such as
Premium Malaysia Indigenous peoples British Malaya
1.0 Background Information of Companies 1.1 Digi.com Berhad Digi was established in 1995 which is a company that launched digital cellular network in Malaysia. Before the company change to “Digi” is known as Mutiara Swisscom. Because of the strategic alliance with Telenor international‚ the company change name to Digi. Digi also is the first operator in Asia that become part of international roaming platform and commercially launches the use of dual-band mobile phone. In 1999 the company has lunched
Premium Mobile phone Mobile network operator Telecommunication
Strategy in the Market Place: Malaysia Airlines (MAS) has announced their new business plan for year 2012‚ aiming to restore their profitability on the premium sector‚ as to become the preferred premium carrier. (Business Plan‚ Our Way Forward‚ December 2011‚ page7) By achieving the vision as to become the preferred premium carrier‚ they will be launching a new regional premium airline. In the first half of 2012‚ they will launch new short-haul brand‚ flying an entirely new Boeing 737-800 fleet
Premium Airline Low-cost carrier Malaysia Airlines
INDUSTRY IN MALAYSIA ___________________________________________________________ Amran Hamzah Course Coordinator‚ Tourism Planning Programme Department of Urban and Regional Planning‚ Faculty of Built Environment Universiti Teknologi Malaysia‚ Skudai‚ Johor MALAYSIA ABSTRACT Tourism is currently the second highest contributor to Malaysia’s Gross Domestic Product (GDP) after manufacturing. Despite its relatively late entrant as a ‘big time’ tourism player‚ the tourism industry in Malaysia has grown
Premium Tourism