NHONG HOTEL BUSINESS PROPOSAL Prepared for Business Communication Course International University‚ Ho Chi Minh City‚ Vietnam Prepared by Tran Thi My Hanh Tran Ngoc Hien Ngo Le My Ngan Truong Duc Nguyen Lai Nguyen Bao Quynh Nguyen Hoang Quynh Phan Thi Thu Thao Le Thi Thuy Phuong December 24‚ 2012 MEMORANDUM DATE: December 24‚ 2012. TO: Mr. Nguyen Huu Khoa‚ Lecturer FORM: Group BC7 SUBJECT: NHONG HOTEL BUSINESS PROPOSAL We are pleased to summit to you
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1.0 Introduction and Scenario Banyan tree hotel group was established in1994 with one single resort in Phuket‚ and in recent years ‚ it has own more than 20 resorts and hotels‚ 60 spas‚ 70 retail galleries and 3 golf courses(Banyan tree hotel group‚ 2012).As the leading of international boutique hotels‚ Banyan tree hotel group are providing the unique service combined with green conscience . In the next five years‚ Banyan tree hotel is panning to extend their business into Middle East ‚ Central
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Organizational & Political Environment 3 c) SWOT analysis for Rosewood 5 III. PROBLEMS FOUND IN SITUATION ANALYSIS 6 IV. STRATEGIC ALTERNATIVES 9 a) Corporate Branding 9 b) Individual Branding 11 c) Selective Corporate Branding 12 PROPOSED BRANDING STRATEGY - SELECTIVE CORPORATE BRANDING STRATEGY 13 SUMMARY 15 APPENDICES 16 I. EXECUTIVE SUMMARY Rosewood Hotels & Resorts (Rosewood)‚ known for managing distinctive luxury hotels is considering a new brand strategy. Rosewood’s
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WEBSITE FOR HOTEL WITH ONLINE RESERVATION Methods Of Research Submitted to the Faculty of the College of Business and Entrepreneurship Cavite State University Imus‚ Cavite In partial fulfillment Of the requirements for the degree of Bachelor of Science in Information Technology Janet Pauline S. Rivera February 2012 INTRODUCTION Today‚ most of the Hotels provide services using computer system. It helps to perform task in an easy way with less time consume. Some companies are
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.................................................................................. 12 Technology Factor...................................................................................................... 13 Porter’s 5 Forces Analysis for Hilton Hotel ................................................................. 14 Bargaining power of Customers ................................................................................... 15 Bargaining power of Suppliers ...............................
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Executive Summary XXX China is seeking competitive proposals from consulting firms specializing in Hotel Program in China. We see a major opportunity to enhance the value of our Hotel Program by selecting one partner to execute our 2014 China Hotel RFP. XXX China (including Legacy XXX‚ XXX and XXX) is seeking support beginning in September 2013 and lasting until the end of December 2013. The right suppliers must demonstrate capabilities in providing comprehensive support to XXX on hotel strategy‚ negotiations
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Question 1: SWOT analysis for Cirque du Soleil Strength: Unique product: shows communicate through style and tone that they are intended to do more than just amuse. Cirque design its own makeup and its high quality circus arts. Shows attract high audiences; Creative employees make innovation on special waterproof makeup for the production of O; Diversity: performers recruited from all over the world; High profit and cost advantage: Cirques spend little when they open and return with high
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PART A- INTRODUCTION Sheraton is Starwood’s ’flagship’ brand‚ providing luxury hotel and resort accommodation. The origins of Sheraton date back to 1937 when the company’s founders‚ Ernest Henderson and Robert Moore‚ acquired their first hotel in Springfield‚ Massachusetts. Sheraton is Part of Starwood Hotels & Resorts Worldwide‚ Inc. Starwood Hotels & Resorts Worldwide‚ Inc. is one of the leading hotel and leisure companies in the world with 1‚169 properties in nearly 100 countries and 171
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PART A CHAPTER 1 INDUSTRY PROFILE History of Hotel Industry: A hotel is an establishment that provides paid lodging‚ usually on a short-term basis. Hotels often provide a number additional guest services such as restaurant‚ a swimming pool or childcare. Some hotel has conference services and meeting rooms and encourages groups to hold conventions and meeting at their location. Revenues of hotel and restaurant (H&R) industry in India during the financial year 2000-2011 was INR 804.32 billion
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Ethical Decision-Making: Employer Responsibilities and Employee Rights Chapter Objectives: After exploring this chapter‚ you will be able to: 1. Discuss the two distinct perspectives on the ethics of workplace relationships. 2. Explain the concept of due process in the workplace. 3. Define “employment at will” and its ethical rationale. 4. Describe the costs of an EAW environment. 5. Explain how due process relates to performance appraisals. 6. Discuss whether it is possible to downsize
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