EXECUTIVE SUMMARY FOR BISCUIT INDUSTRY IN INDIA • Biscuit industry in India in the organized sector produces around 60% of the total production‚ balance 40% is produced by the unorganized sector (i.e. bakeries). • Biscuit market in India is around 12‚662 crores. • There are around 150 medium to small biscuit factories in India • Indian biscuit industry is the 3rd largest industry‚ behind U.S.A and China. PERCENTAGE OF MARKET SHARE BRAND WISE • Parle- 40% • Britannia- 38%
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Biscuit Industry: India | | | Written by marketresearchdata | Friday‚ 15 January 2010 00:00 | Overview : * The total production of biscuits in India is estimated to be around 30 lakh MT‚ the organized sector accounts for 65% and the unorganized sector accounts for 35% of the total industry volume. * The organized sector is valued at above Rs 8000 crores. * The biscuit industry is estimated to grow over 15-17% in the next few years. * The per capita consumption of biscuits
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SUMMER TRAINING PROJECT REPORT (MBA - 035) ON ³STUDY OF RETAIL OUTLET COVERAGE IN RESPECT OF SUPPLIES OF PRIYAGOLD BISCUITS¶¶ AT SURYA FOODS AND AGRO PVT.LTD. LOCATION- NOIDA Submitted in Partial Fulfillments of Master of Business Administration (MBA) Programme: 2009 -11 Of Uttar Pradesh Technical University‚Lucknow SUBMITTED BY NAME-ROHIT PATHAK MBA - 3rd SEMESTER ROLL NO. - 0901470045 Faculty of Management Science Shri Ram Murti Smarak College of Engineering & Technology‚ Bareilly
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[pic] EAT HEALTHY THINK BETTER Britannia -the ’biscuit’ leader with a history-has withstood the tests of time. Part of the reason for its success has been its ability to resonate with the changes in consumer needs-needs that have varied significantly across its 100+ year epoch. With consumer democracy reaching new levels‚ the one common thread to emerge in recent times has been the shift in lifestyles and a corresponding awareness of health. People are increasingly becoming conscious of
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Venkatesh.G‚ NMIMS Objective: KPCL has to work out for the possible options to cover its losses and provide a sustainable business model. It also has to decide to act upon the proposal offered by A-One Confectionaries Pvt. Ltd. SWOT Analysis: Let us do a SWOT analysis first for KPCL to identify the internal and external monitoring environment that affects its business. Internal Factors: Strengths • • • • • Weakness • • • High Absenteeism among workers resulting in low and fluctuating productivity
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BRITANNIA INDUSTRIES LIMITED In 2007‚ Britannia‚ one of the India’s largest biscuit brands held a market share of 38% in terms of value. Indian biscuit industry‚ the third largest producer of the biscuits in the world was highly under-penetrated. This presented numerous growth opportunities to new as well as existing players. Apart from the presence of big players like ITC Foods and Parle‚ the local manufacturers of biscuits and other Indian snacks had been raising concerns for Britannia. Besides competition
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quantities of “service biscuits” to the armed forces during the tragic World War II. With passage of time‚ the biscuit market continued to grow and Britannia grew along with it. In 1975‚ the Britannia Biscuit Company took over the distribution of biscuits from Parry’s who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978‚ Indian shareholding crossed 60%‚ firmly establishing the Indianness of the firm. The following year‚ Britannia Biscuit Company was re-christened
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Case Analysis: Monde Biscuit - Sales Promotion Plan MONDE BISCUITS SALES PROMOTION PLAN SUMMARY OF FACTS: Company Background: Monde Nissin Corporation (MNC) has been incorporated in 1979 and has continuously provided Filipino consumers high quality products and has been a consistent top biscuit player in the market. For more than two decades‚ MNC has steadily and aggressively risen to be the Philippine’s leading food manufacturer and is carving its niche as one of the most competitive
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spend more and experiment. As more women join the work force‚ convenience and time have become major factors among urban households. Consumers are increasingly relying on snacks and baked goods as substitutes to traditional breakfast. With the... Biscuits in India report offer a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013‚ allowing you to identify the sectors driving growth. It identifies the leading companies‚ the
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London Biscuits Berhad Group is a home grown Malaysian company‚ listed on Main Board of Bursa Malaysia. Its main business idea comprises on manufacturing‚ marketing and sales cakes and snack food which score high in terms of product safety and quality (London Biscuits Berhad‚ 2011). According to London Biscuits Berhad (2011)‚ it have own 12 factory premises linked with production‚ warehouse and office facilities‚ with 600 persons of employees. Those facilities are strategically located in Johor and
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