Strengths Substantial Brand Identity Sony is a corporate brand whose identity is deeply rooted and very well established in the minds of potential customers. The brand remains healthy despite dropping from 25th to 29 in name recognition according to InterBrands 2009 ranking. Interbrand valued Sony brand at $11 million Global Diversification Sony products and services are available throughout the world in approximately 200 countries and territories. The United States market accounted for 17.9%
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TABLE OF CONTENT CONTENT | PAGES | | | | | | | | | | | | | | | | | ACKNOWLEDGEMENT INTRODUCTION COMPANY’S BACKGROUND | | Type | Public (SEHK: 1913) | Industry | Apparels‚ accessories | Founded | 1913 | Founder(s) | Mario Prada | Headquarters | Milan‚ Italy | Number of locations | Over 250 Worldwide boutiques | Key people | Miuccia Prada‚ Head Designer Patrizio Bertelli‚ CEO Sebastian Suhl‚ SVP & CCO Donatello Galli‚ CFO
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Strength 1.Clear Main Product Line - Wave Surf and Snow Wear and its accessories 2.Product Diversification in retail on different categories Clothing Bottoms - tee / woven / outerwear - pants / jeans Accessories - hat / bag / watch / socks / slipper / belt 3. Price Strategy is clear on the available items 4. Retail Store location is convenient 5. Sufficient cash flow 6. New Top management Weakness 1.Unclear image (mix up swim or sport wear only) 2.Lack of Integrated Marketing
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Strengths Second best global brand in fast food industry in terms of value ($ 6 billion). KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Original 11 herbs and spices recipe. KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors. Strong position in emerging China. KFC receives half of its revenue from China‚ where it operates more than 4‚000 outlets. KFC position
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To help resolve this problem‚ health maintenance organizations (HMO) have been introduced‚ with the goal of focusing on keeping people well and out of hospitals in the hope of decreasing employer costs. HMOs are popular alternatives to traditional health care plans offered by insurance companies because they can cover a wide variety of services‚ usually at a significantly lower cost [16]. HMOs use "networks" of selected doctors‚ hospitals‚ clinics and other health care providers that together provide
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Findings and Analysis Consumer Analysis These are among the feedback that Maxis has analyze and with these‚ they use it as a guidance to perform their Corporate Social Responsibilities ( CSR) in fulfilling customer’s satisfaction. Internal factor: Strength Weakness Innovative culture Strong management Customer loyalty Economics of scale Weak supply chain Weak brand External factor:- Opportunity Threat Online market Innovation New service New technology New markets New products
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PURPOSE OF A SWOT ANALYSIS 1 The Purpose of a SWOT Analysis Charles Anderson Joyner III Grantham University PURPOSE OF A SWOT ANALYSIS 2 Abstract Every business to include the largest ones that control their areas of industry--has a limited supply of manpower‚ production
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3M Introduction 3M is fundamentally a science-based company. We produce thousands of imaginative products‚ and we’re a leader in scores of markets - from health care and highway safety to office products and abrasives and adhesives. Our success begins with our ability to apply our technologies - often in combination - to an endless array of real-world customer needs. Of course‚ all of this is made possible by the people of 3M and their singular commitment to make life easier and better for people
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MAPUA INSTITUTE OF TECHONLOGY MARKETING COMMUNICATIONS PLAN (NESTLE KOKO KRUNCH) DRAFT I – THE INDUSTRY BONGALOS‚ ALEXIS S. ROJO‚ JOHN EMMANUEL S. EMG 111 – B1 PROF. MARVIN I. NORONA I. THE INDUSTRY A. Industry Definition: Nestlé Koko Crunch is in the Food Processing Industry. This is where the set of methods and techniques used to transform raw ingredients such as goodness of whole grain and it provides eight essential minerals‚ plus iron and calcium into food to the consumption by humans
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Executive Summary INDEX NESPRESSO COMPANY INTRODUCTION Internal and External Analyses Introduction of the model The methodogy used to analyse Nespresso Business Model is ‘Business Model Generation’ by Osterwater and Pigneur 2009. The methodology uses a model named Canvas‚ which divides the business model into 9 segments. The concept is simple‚ relevant‚ and understandable to analyse a company. This concept has been applied and tested around the world and is already used in organizations
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