Assignment 1: Case Study – Rosewood Hotels Due Week 2 and worth 90 points Preparation: o Review the Rosewood Hotels & Resorts case study. o Visit the online Customer Lifetime Value Calculator and go through each tab in the tool and spend time studying how some of the variables and assumptions affect the results in the Sample Problem. Write a 2-3 page paper in which you: o Discuss the pros and cons of the Rosewood Hotels moving from individual brands to
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Radisson Hotel SWOT Analysis A. Strengths 1. Top notch service and excellent customer service 2. Global presence –420+ hotels globally in over 75 countries 3. Goodwill from Employees and customers 4. They offer really go deals and promotional offers hence attracting more customers 5. Parent group adds to brand value 6. High Brand Recall B. Weaknesses 1. The brand name comes with a perception of being expensive 2. Current economic status is bound to take a toll on spending power 3. Still trying to
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CHAPTER 1 Introduction Hotel & Resort is a place used for relaxation or recreation‚ attracting visitors for holidays or vacations. Resorts are places‚ towns or sometimes commercial establishment operated by a single company. An establishment that provides paid lodging on a short-term basis. The provision of basic accommodation‚ in times past‚ consisting only of cottages‚ a room with a bed has largely been replaced by rooms with modern facilities‚ including en-suite bathrooms and air
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Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Lifetime Value Background: Rosewood Hotels & Resorts are a private hotel management company for 25 years‚ headquartered in Dallas - Texas which have a global reputation of having unique luxurious hotels and properties. As of 2003‚ Rosewood had 12 hotels worldwide. 115‚000 unique guests stayed at Rosewood hotels. Major competitors are Ritz Carlton‚ Four Seasons‚ St. Regis‚ One & Only and Mandarin Oriental hotels under corporate
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in the Las Vegas‚ Laughlin‚ and Reno markets in terms of square footage of casino space and number of hotel rooms. Each Circus location has a distinctive personality. Circus Circus has the theme of a circus‚ Luxor’s theme is an Egyptian Pyramid‚ and Excalibur’s theme is Medieval. Excalibur is one of the first sights travelers see as they exit interstate highway 15. Circus’ combined hotel room occupancy rates have remained above 90% due‚ in part‚ to low room rates ($45 to $69 at Circus Circus
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Starwood Hotels & Resorts Worldwide‚ Inc. is one of the leading hotel and leisure companies in the world with 1‚000 properties in 100 countries and approximately 145‚000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner‚ operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis‚ The Luxury Collection‚ Sheraton‚ Westin‚ Four Points by Sheraton‚ W‚ Le Méridien‚ Aloft‚ and Element. Starwood Hotels also owns
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PECHELITOS DRIVE INN HOTEL AND RESORT RESERVATION SYSTEM DEVELOPMENT PROJECT PROPOSAL For PECHELITOS DRIVE INN HOTEL AND RESORT Mariners Village‚ Sta. Lucia Magarao Camarines Sur‚ Philippines Submitted By: Villamante‚ Eden Joy Propogo PROJECT SUMMARY This proposal is about the Computerized Reservation System of Pechelitos Drive Inn Hotel and Resort‚ located at Mariners Village‚ Sta. Lucia Magarao Camarines Sur. The resort offers facilities reservation‚ services and other activities.
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Rosewood Hotels and Resorts is a business that has 12 establishments worldwide. Until 2004‚ the company has run an individual branding strategy; but recent events‚ such as the adoption of a new President and CEO‚ have the company considering a corporate branding strategy. Rosewood seems to have hit a roadblock with their current strategy; they are concerned that their guests do not fully understand the Rosewood brand. Rosewood believes if they are able to adopt a corporate brand‚ that their guests
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Corporate Research Assignment Fairmont Hotels and Resorts Having personally worked and managed a hotel in the past I decided to choose a company for my research assignment in the hospitality industry that has mastered the art of managing employees. That is Fairmont Hotels and Resorts‚ long known as one of the best places to work. Eric Stoessel begins his article “Winning Corporate Culture for Fairmont” by stating that Fairmont has been on Canada’s top 100 companies to work for 8 straight
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