TOPIC: THE TATA NANO Group 2: Chun Fai Wong (Karson) WOCHD1201 Wei-Hsiang Liang (Jasper) LIWJD1201 Zongxi Yao (Jonathan) YAZOD1101 Feng Wenye (Emma) FEWFD1102 Zhao Jiajun ZHJPD1201 ! Executive Summary The following report is to analyze the marketing plan for the Tata Nano in India. Tata Nano is a city car produced by Tata motors. It was designed to be the smallest‚ cheapest car in India‚ and also one of the lowest powered‚ which is aimed to be affordable by the Indians. The “people car” in India
Premium Tata Nano Tata Motors
The Tata Nano Marketing Plan Strategies [pic] Hao Yang (Vince) ID 0558603 Kwantip Khammuang (Kwan) ID 0558633 Narisa Keyuraphan (Beau) ID 0558832 Marketing Management (MKT 300) Instructor: Prof. Hank Pruden 12/15/2009 Table of Contents I. Company Analysis II. Situation Analysis a. SWOT Analysis b. Product Analysis c. Competitor Analysis 1. Toyota Company
Premium Tata Nano Tata Motors Automotive industry
A Report of CONTEMPORARY MANAGEMENT ISSUES On Titled “Feedback of Customers towards Nano” Submitted in partial fulfillment for the Award of degree of Master of Business Administration [pic] Maharaja College of Management‚ Udaipur (Affiliated to Rajasthan Technical University‚ Kota) Submitted By: - Ankur Sheokand Submitted To:- Students Name:-Ankur Sheokand Faculty Name:- MBA 2nd sem
Premium Tata Motors Tata Nano
Submitted on the Technology of “Tata Nano Car” As Part of the Course Managing Technology for Competitiveness PREPARED BY Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846) 1 Executive Summary The study of Tata Nano car technology has demonstrated the fact that how a technological revolution has taken place in Automobile sector by the introduction of Tata Nano car in the market. It is 2 feet shorter
Premium Tata Motors Tata Nano Ford Motor Company
Swot analysis of Tata motors: In this assignment I am doing the swot analysis of TATA Motors. Strength: Brand Name: TATA was established in 1945. Tata Motors is India’s largest automobiles company with approximately 70000 permanenet employees and it gain a revenue US Dollar 38.6 Billon at the in 2013-2014(www.tatamotors.com). Tata bought land roverand jaguar from ford group in 2008 but they didn’t change the name of the brand because jaguar and landrover are established brand in world
Premium Tata Motors Automotive industry Land Rover
MANAGEMENT PROJECT SWOT AND STEEPLED ANALYSIS OF TATA MOTORS BY: Kosuru Sai Malleswar (SC09B093) Dhruti Ranjan Gaan (SC09B017) Kshitiz Sinha (SC09B125) Kumar Harshit (SC09B144) L. Deepak (SC09B074) 1|Page TABLE OF CONTENTS ABSTRACT.................................................................................................................................................. 3 INTRODUCTION ..................................................................................
Premium Tata Motors
Group 3 Tata Motors Case Analysis Question #2 Prepare a SWOT analysis for the company. Strengths • Tata Motors is a market leader in automobile industry in India with a high market share. • Tata Motors has a good employee base which gives them high production efficiency. • Tata Motors are considered a reputable brand in India which gives them an advantage over its competitors. • Tata focuses not only the quality of its products but also on the quality of its management. They have a program
Premium Tata Motors Tata Nano Ford Motor Company
Assignment 1 Situation and SWOT Analysis Group 5 Section 201 (Hoang Vi Khanh Nguyen‚ Iris Zhou‚ Akash Multani‚ Charles Walker‚ May Chau) Introduction The company that we have chosen to focus on for our analysis is Tata Motors‚ India’s largest automobile company. This report will take a look at the marketing environment by which Tata is surrounded; will attempt to identify key strengths and opportunities that Tata Motors may wish to capitalize on; and will find and warn against glaring weaknesses
Premium Tata Motors Tata Nano Automobile
Tata Group MARKETING PLAN BY Manu Joseph Section C PRN: 147 Executive Summary The Tata Nano is an inexpensive‚ rear-engined‚ four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began selling its "one-lakh car" in March‚ 2009. This nickname is due to the Nano’s price point‚ near 100‚000 (one lakh rupees). Tata Motor Chairman‚ Mr Ratan Tata envisions that Tata Nano to become a “People’s car“ which is
Premium Tata Nano Tata Motors Automobile
reasons for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a lower cost (Grant‚ 2010). It is to believed that Tata Motors choose to enter global market in low cost market is because in lower medium and low incomes population is more where this can win in volume as well as sales. This enable Tata Motors
Premium Tata Motors Southeast Asia Tata Nano