MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA TABLE OF CONTENT Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE 0. INTRODUCTION OF “MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA 1. Background of the Study 2. Statement of the problem 3. Objective of the Study 4. Research Hypothesis 5. Scope of the Study 6. Significance of the Study
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forces affecting the global pharmaceutical industry? Do these forces differ by industry sector‚ and where would you place the different sectors in the industry life-cycle? Porter’s five forces help identify their attractiveness in the industry in terms of the five competitive forces which are: the threat to entry‚ the threat of substitutes‚ the power of buyers‚ the power of suppliers and the extent of rivalry between the competitors. Where the forces are high‚ industries are not attractive to compete
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Prospects of Garment Industry in Bangladesh: 1. Financial Prospect: Over the last fifteen years or so the garments industries have emerged as the largest source of earning foreign currency. Industry Sector: 2.5 In the industry sector‚ which contributed 29.7 percent of GDP‚ growth rate slowed down from 6.8 percent of FY08 to 5.9 percent in FY09. Within this sub-sector knitwear‚ rice milling‚ dairy products‚ leather products‚ footwear‚ embroidery‚ wooden furniture‚ paper and paper products‚ nonmetallic
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Overview of Bangladesh aviation industry In Bangladesh‚ the aviation or airlines industry is a booming one. Because of the increasing impact of globalization export and import activities is getting huge day by day in Bangladesh. Moreover Bangladesh has increased its diplomatic and political activities in order to build stronger rapport with other countries of the world. Additionally‚ the number of Bangladeshi students going abroad for studies is larger than ever. As a result‚ everyday a huge number
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Historical background of the business Today Merck & Co‚ Inc. is one of the most recognizable companies in the pharmaceutical industry. When asked about Merck‚ most people think that it is and always has been a US company. However‚ the company’s history can be traced all the way back to the 1600’s where it was started in Darmstadt‚ Germany. Friedrich Jacob Merck purchased a local store in 1668 where he prepared and sold medicines. The store was called “At the sign of the Angels” and would remain
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TERM PAPER ON HUMAN RESOURCE MANAGEMENT Daffodil International University (DIU) Acknowledgement First we feel great gratitude to my god to perform my task in time and successfully. We feel very happy to inform you that‚ after doing a hard work‚ we finally done our report on Human Resource Management. We would like to give hearted thanks to our honorable teacher MS. Sabnam jahan to give us this opportunity to prepare an assignment on a nice topic‚ which is closely related with HRM.
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The ice cream industry of Bangladesh: An overview The ice cream industry in Bangladesh is a well established and a prospering sector. It began its journey about 40 years ago with the establishment of the ‘Igloo’ ice cream unit in 1964 under the umbrella of the AML Constructions. Since then this sector has been growing. In 2014 this was a 6.5 Billion Taka industry and is expected to rise to an approximate 8.5 Billion Taka industry in 2015 (AMLBD‚ 2014). This industry is in a robust growth stage as
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Retail trade is one of the traditional businesses of Bangladesh. Its expansion is keeping pace with population growth and changes in consumption patterns‚ which are consistent with the growth of the economy. This expansion has not been structurally organized‚ because‚ until recently‚ retailing had never been perceived as an industry‚ but rather as an individual or family business entity with a very limited scope of organized expansion. Little to no market information is available on the retail
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PFIZER CASE The pharmaceutical industry has to continuously develop new products (patents). The different phases requested ahead a new product launch involves long gestation periods‚ and the development of a new product takes around 10 to 15 years. In general‚ most large pharmaceutical firms have a centralized R&D unit. R&D trends in Pharmaceutical industry: In the past‚ increase of R&D costs for a new drug (for one: 1975: € 150m / 1987: € 344m / 2000: € 870m 1/3 of all medicines
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Study-The global pharmaceutical industry-in the land of shrinking giants‚ Johnson‚ G.‚ Scholes‚ K.‚ Whittington‚ R.‚ Angwin‚ D.‚ and Regner‚ P. (2014) “Exploring Strategy‚ text and cases”. Publisher: Prentice Hall‚ pp.549-558. Questions: 1. Identify the main environmental forces which affect the global pharmaceutical industry. 2. Analyse the Five Forces framework to identify environmental forces affecting the global pharmaceutical industry. Do these forces differ by industry sector and where would
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