BUSINESS 501 ETHICS The Case of the Mattel Toy Company According to the instructions for this case study‚ three virtues were to be chosen to identify with the case study. In keeping with the instructions‚ I have chosen Honesty‚ generosity and justice as the 3 virtues to associate with the case. Stanford Encyclopedia of Philosophy states‚ “A virtue such as honesty or generosity is not just a tendency to do what is honest or generous‚ nor is it to be helpfully specified as a “desirable” or “morally
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Mattel Toys Thesis: This is a rhetorical analysis of the response strategies employed by Mattel during the recall crisis. This decision would come back to haunt the toy manufacturer in the summer of 2007. Understanding how trust is built‚ support and recovery are a critical competency for any organization‚ particularly for those who take their ethical values and commitments seriously. Since an organization’s reputation is built on its trustworthiness that can take a long time and require considerable
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Mattel SWOT analysis Strengths Strong brand portfolio. For the past 69 years Mattel has developed some well-known core brands such as‚ Barbie‚ Hot Wheels‚ American Girl‚ Thomas & Friends and Fisher-Price to become the largest toy company in the world (Hartline‚ M. & Ferrell‚ O.C.‚ pp. 458). According to the company one Barbie is sold every 3 seconds and at least 12 dolls are owned by girls between the age of 3 and six. Because of the high acceptance of the brand‚ Mattel has been able to maintain
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Mattel‚ Inc. is the largest toy company in the world. This largest toy company in the world was founded by Harold Matson and Elliot Handler in 1945‚ as they started to produce picture frames. However it was Elliott Handler who had a visionary of a side business in dollhouse furniture out of the converted garage (Mattel). As a top company‚ the primary activities of Mattel are to design‚ manufacture‚ and market the toys. As the company’s sales growing slowly‚ Mattel started to produce varieties of
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Case Memo:Mattel And The The Toy Recalls Summary: Mattel‚ a global leader in toy manufacturing is currently faced with a tough challenge of restoring their consumer confidence following the increased recalls of their toys made in China. At present the most important goal for Mattel is to reassure their customers that kids’ safety is their highest priority and they are committed to provide good quality toys that are safe to play with. The main impediment in achieving their goal is not having an
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‘Mattel and the Toy Recalls’ (Case A) Related information: Mattel‚ Inc. is a toy manufacturing company founded in 1945 with headquarters in El Segundo‚ California. In 2010‚ it ranked #387 on the Fortune 500. The products and brands it produces include Fisher-Price‚ Barbie dolls‚ Monster High dolls‚ Hot Wheels and Matchbox toys‚ Masters of the Universe‚ American Girl dolls‚ board games‚ WWE Toys‚ and early-1980s video game systems. Mattel “designs‚ manufactures‚ and markets a broad variety of toy
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Summary Mattel has been criticized heavily for having to recall not once but thrice in 5 weeks 20 million toys manufactured in China with lead paint and/or loose‚ potentially dangerous magnets. Clearly Mattel does not have sufficiently tight quality control procedures in its supply chain to compensate for the extra risks of outsourcing to Chinese subcontractors and clearly there are design flaws in the toys with the magnets that could come loose. Although many observers give the company credit for
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Mattel and Toy Safety Mattel‚ the world’s largest toys company‚ had been faced with some rough challenges due to some safety scandals revolving toy design and manufacturing in China. During August 2007 Mattel was forced to extremely recall toys due to loose magnets and excess lead found in some of the Mattel toys that posed immediate danger to the children that played with them. “Mattel voluntarily recalled 1.5 million Chinese made‚ Fisher-Price product‚ after the company learned that they
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Culture and Organization | Mattel and the Toy Recalls | Responding to recall notice of Mattel’s character toys for lead paint violations | Paulina Gorczyca9/26/2011 | Mattel’s Toy Recall The toy industry is estimated to be a 71 billion dollar market in 2007 (pg.167) with approximately 880 competitive companies with its clear industry leaders. Mattel being number one toy making company in the world has been faced with several conflicts due to the industries strict jurisdiction under
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Mattel and Toy Safety Gabriel Caldwell BUS 250 Pof. Robert Hamamoto May 11‚ 2014 In 2007‚ the Mattel toy company recalled around 20 million of its toy products do to contamination of lead in the paint and safety issues dealing with parts of its products (magnets) that was manufactured in China. The Mattel Company is considered the “global leader’ in toy manufacturing with over 30‚000 people employed in over 40 countries and operates in more than 150 countries. The Mattel Company faces
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