Question 1 Critically discuss the strengths and weaknesses of Amazon.com’s strategy. (20 marks - 700 words) Question 2 Provide an analysis of Amazon.com’s external environment‚ and an internal analysis of the company’s resources and capabilities. (15 marks - 500 words) Question 3 With reference to the material presented in this course‚ which theories and concepts do you believe that the strategies of Amazon.com were based upon? You will need to critically justify your argument (15 marks - 500
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Case: lululemon athletica 1. What are the personality traits that lululemon is looking of in its customers? Are those the same traits that the company looks for in its employees? The personality Traits that lululemon is looking for in its customers are: Those that are: Health and Fashion conscious Active Spiritual Healthy Educated Athletic Balanced Cheerful Fun Are those the same traits that the company looks for in its employees? I believe to an extent. I think if employees don’t
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Segmentation & Target Market Selection Lululemon is segmented based on variables of region‚ age‚ income‚ personality‚ loyalty status‚ and user status. Each designated segment will be served by the customizable elements of the user interface‚ as well as by differentiated promotional strategies. Region - As Lululemon is being launched to a global market‚ special consideration must be given to offering content in various different cultures. These offerings will be limited to language groups with
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Case Study 1 V3 Covers Chapters 1‚ 2‚ 3 and 4 Attached you will find the financial statements for Power Electrical Inc. (“PEI”) Please answer the following: 1. Show the effects on the accounting equation on the following. Please treat these transactions separately from the financial statement information provided. (12 marks) a. PEI paid the part time administrative assistant’s salary of $450. Debit Salaries expense 450 O/E down Asset Down Credit Cash 450 b. PEI
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However‚ my favorite rescue story comes from Gretchen Lulu‚ a plain brown tabby we found in a Perkins parking lot. We originally decided it would be best to remove Lulu from the colony because we’d seen her harass other cats residing there and we were afraid she would drive them away. The following week‚ we set up our newly purchased Havahart trap near the cats’ usual feeding grounds. However‚ after waiting for several hours‚ it was evident Lulu wasn’t going to show up. We loaded the Havahart into
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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Safaricom Ltd. SWOT Analysis Author’s name Institution Abstract This paper expounds on results from a SWOT analysis of Safaricom Ltd‚ a leading mobile network company in Kenya. This basically describes a research conducted to determine the company’s achievements‚ limitations‚ opportunities and challenges. Brief information on the history‚ management and major undertakings of the company since it was started are among issues outlined in this paper in a bid to enhance better understanding of
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an Italian movie directed by Giuseppe Tornatore‚ narrative structure is extremely important in conveying that the change of the world effects community and may lead to sacrifices. Narrative structure also applies to the poem “What has Happened to Lulu?” by Charles Causley to demonstrate the story line behind the short and factual words. One of the first ways the director of “Cinema Paradiso” Giuseppe Tornatore attempts to use narrative structure to engage the audience is by clearly portraying
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Brand and Fashion assignment 2 Lulu Guinness Brand Positioning “Positioning is the act of designing the company’s offering and image so that they occupy a meaningful and distinct competitive position in the target customer’s minds.”(Kotler‚ 1997.) Lulu Guinness is an accessory designer‚ successful for creating a brand which produces exquisite witty handbags and a range of collections‚ such as umbrella‚ sock‚ hosiery‚ scarves and sunglasses. The brand has a strong reputation for expressing “true
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What Has Happened to Lulu? Louise Middleton‚ or Lulu‚ as she was fondly called by her mother‚ had been sitting on the hill for over forty minutes now. She bit her lip and found herself glancing around every time she heard a noise. Her fingers twitched and her heart was racing. Her mouth had turned dry but she forced herself to swallow. Suddenly‚ a shadow appeared on the ground in the distance. It began advancing towards her‚ growing longer and longer. Her heart pounded as she sat frozen‚ staring
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