Branding the Destination The tourism industry is a remarkable industry as it has brought positive effects in terms of intercultural exchange as well as economic growth to the tourism destination (UNWTO‚ 2011). The UNTWO (2007‚ p1) defines a destination as “the place visited that is central to the decision to take the trip”. The term ‘branding’ is often encountered in marketing classes however it does apply in the tourism aspect as well. It was more than two decades ago when Pritchard and Morgan
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of Leyte and to the south‚ across the Bohol Sea is Mindanao. The province is a popular tourist destination with its beaches and resorts. TheChocolate Hills‚ numerous mounds of limestone formation‚ is the most popular attraction. Panglao Island‚ located just southwest of Tagbilaran City‚ is famous for its diving locations and routinely listed as one of the top ten diving locations in the world. Numerous tourist resorts dot the southern beaches and cater to divers from around the world. The Philippine
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John Urry’s‚ The Tourist Gaze (1990)‚ interpolates the discussion of tourism in pleasure sought in environments outside the “normal”. The intersectionality of cultural discourse and the interoperability of socioeconomic tourism act‚ in part‚ of “consuming goods and services which are in some sense unnecessary” (1). There is a corollary between “supposedly” generated forms of “pleasure experiences” which are desired for their atypical “set of different scenes” (1). “landscapes or townscapes [which]
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I. Destination Analysis 1. Transportation The Banaue rice terraces are located in the mountainous North central region of Luzon Island. While Banaue town is only 350 km from Manila‚ if it were in the lowlands‚ this route is about 8-9 hours because it’s a two-lane highway with many switchbacks in the mountains. And if you travel by air from Clark’s airport is a bit complicated. One option is to hop on a bus to Baguio right at the Clark’s Airport‚ and catch a bus to Banaue early the next day (unless
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CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 easyJet plc © MarketLine Page 2 easyJet plc Company Overview COMPANY OVERVIEW easyJet plc (easyJet or the company) is a pan-European low-cost
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SWOT Analysis on Days Hotel‚ Hounslow [pic] Contents: Page • Introduction 3 • What is SWOT Analysis? 3 • Vision 5 • PESTLE Analysis 5 • SWOT Analysis of
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SWOT ANALYSIS SWOT analysis of hotel industry in this regard can provide a thorough insight to whether or not the industry is contributing towards the achievement of its goals. For now‚ let’s consider the hotel industry in India‚ which is one of the fastest growing in the world. Strengths The first step to a SWOT analysis of hotel industry in India will be identifying its strengths. There are more than 1000 classified hotels with a room availability of around 97‚000 rooms which can easily cope with
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Introduction The purpose of this report is to analysis the chosen tourism business and product called “SEA WORLD RESORT & WATER PARK-gold coast Australia”. The report will be discussed about the impact of the particular tourism business and the products create. Furthermore with details in what measures and practices does the business have in place to minimize the impacts? Follow by what can be done further in order to reduce the negative impacts and create the positive ones? Description of
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1.0 SWOT Analysis – An Overview SWOT analysis is widely used by corporation all over the world to help them in developing their corporation’s business strategy. It is a normal practice that when we conduct business strategy‚ the main point that we will look into is the strength and weakness that leads to the profit and loss of the corporation. How we tackle the strength and weakness are by conducting study on the opportunities and threats seen surrounding. SWOT is an acronym that stands for Strength
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Perceptions of Tourism related Responsibility of the Stakeholders in a Tourist Destination: Empirical Evidences Edgar D’ Souza* Nandakumar Mekoth* Abstract There are multiple stakeholders who have varied interests in relation to tourism industry namely the host community‚ business organizations‚ tourists and the government. Responsible tourism aims not only to minimize the negative impacts but to maximize the positive impacts of tourism on these stake holders
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