Head & Shoulders Abstract Recently‚ P&G‚ especially its product Head & Shoulders confronted with a problem that its product had a link to forest destruction. After this event‚ P&G was under high public pressure and consumers changed their image of Head & Shoulders. Based on this current situation‚ by doing some maketing analysis of Head & Shoulders‚ I provide a marketing plan for Head & Shoulders in the next five years. Procter & Gamble Co. (P&G‚ NYSE: PG) is an American multinational
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INTRODUCTION: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders is world’s No.1 anti-dandruff shampoo. A power brand from P&G‚ this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is estimated to be worth around Rs 1800 crore‚ Head & Shoulders is a major player in the Anti-Dandruff niche. The entire shampoo market was dominated by HLL with a whopping market share of around 46%.When
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1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product Benefits that consumers get when using Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff‚ leaving consumer with 100% flake free hair‚ nourished and healthy scalp and also oiliness control over their hair. Apart from that‚ consumers using H&S shampoo can solve any scalp itchiness associated with dandruff. Besides that‚ the menthol content in the shampoo gives consumer a cooling effect and refreshing after washing
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Head and Shoulders is a product of Proctor & Gamble (P & G) P&G is a multinational consumer goods company headquartered in Cincinnati‚ Ohio‚ USA The company was established by William Procter and James Gamble on October 31‚ 1837. P&G established its India subsidiary “P&G India” in 1964 serving over 650 million customers in India Currently P&G India is present in the following market segments:- Beauty and Grooming Healthcare Baby care & Family Home care Fabric care
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Company Description – P&G Proctor & Gamble is a multinational consumer goods company headquartered in Cincinnati‚ Ohio‚ USA. Its products are foods‚ beverages‚ clearing agents and personal care products. The company was established by William Procter and James Gamble on October 31‚ 1837. * Proctor & Gamble increased its sales gradually but it got a real breakthrough during the American Civil War when it got the contract to supply the Union Army with soap and candle. It marketed a new soap named
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Burleigh Heads G o l d C o a s t C i t y C o u n c i l ’ s To u r i s m S t r a t e g y 66 Part 3 Strategic Destination Development ...with its village atmosphere‚ Burleigh Heads is a contemporary Australian beach escape. 13.4 Burleigh Heads Burleigh Heads is part of the southern Gold Coast. It has a village atmosphere with a strong sense of local identity and community. The Burleigh Headland to the south and South Nobby to the north provides Burleigh Heads’ beachfront with a cove-like
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Head & shoulder a brand owned by Proctor & Gamble was established in the 1950’s and has strived to create a formula for a shampoo that can get rid of dandruff (Headandshoulders 2011). Head & Shoulders differentiate from other brands because it does not only just help eliminate dandruff it also helps maintain the basic needs of people’s hair such as fighting of dryness‚ relieving of irritation‚ control of oil and maintenance of silky hair. Head & Shoulders was recommended by 82% of its members of
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BIOMECHANICS OF THE SHOULDER Hand and Upper Extremity Certification SHOULDER BIOMECHANICS * MOTION (Kinematics) * STABILITY (Constraint) * STRENGTH (Force Transmission) OBJECTIVES * -Introduction * -Review of bone and joints * -Scapulo-humeral rhythm * -Review of muscles and force couples * -Biomechanical applications What does the shoulder do? Shoulder Movement SHOULDER VS. ARM ELEVATION * Note difference in terminology Normal Shoulder AROM Activity
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The shoulder is the most complex joint in the body. It is capable of moving in more than 16‚000 positions. Many of its ailments‚ including the most common ones‚ involve biomechanical mechanisms that are unique to the shoulder. The most common shoulder problem for which professional help is sought out for is shoulder impingement (Haig 1996). Shoulder impingement is primarily an overuse injury that involves a mechanical compression of the supraspinatus tendon‚ subacromial bursa‚ and the long head of
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tramadol) low doses of antidepressants – help improve sleep and relieve pain SHOULDER JOINT INTRODUCTION it is a type of synovial joint (ball and socket) it is freely moveable‚ nearly in all directions it is unstable joint (easily dislocate)‚ as the head of humerus articulate with glenoid cavity of scapula a bit shallow‚ so‚ it is compensated by rotator cuff muscles‚ tendons‚ ligaments‚ and the glenoid labrum. BONE OF SHOULDER JOINT 1) Clavicle 2) Scapula 3) Humerus
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