"Swot analysis of fair and lovely" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Satisfactory Essays

    Fair and Lovely

    • 265 Words
    • 2 Pages

    Questions & Analysis 2.1 Is it ethical to sell products that are mildly effective? 2.2 Is it ethical to exploit cultural norms and value to promote a product? 2.3 Is the advertisement of Fair & Lovely demeaning to women‚ or is promoting fairness cream in a way not too dissimilar from how most cosmetics are promoted? 2.4 Will HLL’s Fair & Lovely Foundation be enough to counter charges made by AIDWA? 2.5 In light of AIDWA charges‚ how would you suggest Fair & Lovely promotes its

    Premium Sociology Skin Unilever

    • 265 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Fair and Lovely

    • 385 Words
    • 2 Pages

    Survey Questionnaire Topic: Social impact of marketing campaign of “Fair and Lovely” Purpose: This research is being conducted for the social impact of marketing campaign of fair & lovely. Your feedback will have significant impact on the overall findings and will be count as confidential. All the information provided by you will also be used only for the academic purpose. ------------------------------------------------- Your Age: ………………… Gender: Male

    Premium Sociology

    • 385 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Fair and Lovely

    • 1499 Words
    • 6 Pages

    Case Study: Fair & Lovely 1. Is it ethical to sell a product that is‚ at best‚ only mildly effective? Discuss. According to my opinion it is not ethical to sell the product that is at best‚ only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing‚ promotion

    Premium Marketing

    • 1499 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Fair and Lovely

    • 1934 Words
    • 8 Pages

    Discuss. No‚ it is not ethical. From this case‚ we can easily find out that the sales of the Fair & lovely and Fairever are totally based on the success of the advertisements. Skin color is a powerful theme in India and Asia where a lighter color represents a higher status. Both of the companies take advantage of the truth of the dark skin of the Indian people and emphasize a lot on the benefit of having fair skin. For example‚ in the HLL’s advertisement of “fairer girl gets the boy theme”‚ it featured

    Premium Advertising India Human skin color

    • 1934 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Fair and lovely

    • 470 Words
    • 2 Pages

    Unilever’s Skin Research Centre unlocks nature’s fairness secrets to create new Fair & Lovely. Fair & Lovely‚ the largest-selling skin whitening cream in the world‚ is certainly doing well. Launched in 1978‚ it holds a commanding 50-70 per cent share of the skin whitening market in India‚ a market that is valued at over Rs 1‚200 core (Rs 12 billion) and growing at 10-15 per cent per annum. HLL christened Fair & Lovely as one of its six “mega brands” and has successfully launched new product formulations

    Premium Time Research Skin

    • 470 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    
Logo
Brand ambassador 
Marketing or advertising strategies Q 1. SWOT AnalysisFair & Lovely Strengths 1. Market leader in skin-whitening segment • 9th most trusted brand in India (economic times survey 2010) • Around 50 % market share in 1000 Crore market 2. HUL has the deepest distribution network among FMCG companies. 3. Brand Positioning in line with Indian sentiments – “ A fair skin is like education‚ regarded as a social and economic step up.”

    Premium Marketing Advertising Brand

    • 564 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    cultural norms‚ Fair and lovely and advertising According to my opinion its is not ethical to sell the product that is at best‚ only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing‚ promotion and may be distribution. The product fair and lovely lightens the skin

    Premium Sociology Marketing Advertising

    • 638 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    people couldn’t be successful neither in their professional nor in their private lives. Even if this conception is or was part of the Indian culture‚ the company faced several problems regarding the way they communicated it. For the purpose of this analysis we used Kotler’s definition of business ethics which focuses on core values to be followed by companies such as responsibility‚ integrity‚ respect‚ trust‚ transparency and fairness. We think that it is ethical to sell a product that is at best

    Premium Sociology Human skin color Culture

    • 1119 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Project Background A friend works with HUL and in one of our conversations there was a casual reference that Fair & Lovely (F&L) as a brand is so huge for HUL‚ that it covers the entire salary cost of the company. We were intrigued by this fact. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Employee Benefits Expenses for 2010-11 was Rs. 961.26 Cr and for 2011-12 was 1107.28 Cr. Market share of F&L is on an average

    Premium Brand Brand management Human skin color

    • 7150 Words
    • 29 Pages
    Good Essays
  • Powerful Essays

    IMBB Subscribe Fair & Lovely Multi Vitamin Cream Review by Punam on July 1‚ 2010 · 43 comments Fair & Lovely Multi Vitamin Cream Hi Girls‚ here is my second review on The Very famous and widely used Product “Fair & Lovely”. If you are regularly using it then you definitely fall in love with it. Actually I was searching for the Review of Fair & Lovely on IMBB‚ I thought somebody must have already written but strange nobody has written about Fair & Lovely. So I thought Let me have

    Premium Human skin color Skin

    • 3109 Words
    • 13 Pages
    Powerful Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50