1) SWOT ANALYSIS :2) COMPETITOR ANALYSIS:PerformancemetricsCapabilities Objectives/values StrategyFacebook -More than 1billion monthlyactive users- With more than1 billion users indatabase‚ userscan connect inbetter ways.-Make the worldmore open andconnected.-Facebook markets themas a platform that allowsusers to connect.Google+ - An estimated343 millionmonthly activeusers.-G+ integratesyoutube andandroid to gaincompetitiveadvantage overFacebook.-Organize theworld’s informationand make ituniversallyaccessible
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COMPANY OVERVIEW Facebook Inc. is a social network platform‚ which enables users to share ideas‚ opinions‚ pictures and activities. The company primarily operates in the US and has presence across the world. Facebook is headquartered in Melno Park‚ California and employed 3‚539 people by the end of March 31‚ 2012. The company builds products that support social networking and provide utility to its users‚ platform developers‚ and advertisers. Facebook users utilize the company’s products to
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Facebook I. Mission Statement: Facebook’s mission statement in the case is to increase information flow between people and to help people learn what’s going on in their world and express themselves. Facebook’s mission statement according to their website is “to give people the power to share and make the world more open and connected (Facebook‚ 2011)”. Vision Statement: Facebook’s vision statement is to create a vibrant‚ growing online community of members who are able to leverage the power of
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Facebook Faces Up Case Analysis December 15‚ 2009 Case 3 Background and overview Facebook was launched in February 2004 by Harvard undergrad students as an alternative to a student directory or what they are use to at Harvard. This site got immediate popularity among students‚ then spread like wildfire as they have over three fifty million register users and six billion hits a month. Facebook is a real business that brings in over one seven hundred million dollars in revenue
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Unit Three Facebook Case Study Analysis Kaplan University School of Business and Management MT 460-01 Management Policy and Strategy Dr. Carrie A. O’Hare May 10‚ 2012 Unit Three Facebook Case Study Analysis Introduction By conducting an in-depth case analysis of Facebook‚ the key issues will become the determination factors. in identifying why Twitter is their biggest threat‚ or if there really is a threat for Facebook to recognize. The issues at hand to be discussed will follow
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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Contemporary Strategic Analysis of Facebook in Russia Subject: Contemporary Strategic Analysis Authors: Group Seven of all kinds (Anne-Gaëlle Le Gal‚ Hildegunn Nesje‚ Andreja Ojsteršek‚ Nikolay Semakov‚ Roman Shapurko‚ Elena Shatalova (Zlochevskaya)‚ Julia Shmeleva) Fall semester 2012 Mentor: Andrei Yu. Panibratov‚ Professor‚ Doctor in Economics‚ MBA Table of Contents Introduction 3 Social Networks Overview 5 The History of the Social Network Sites 6 Facebook overview 8 Part 1.
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Tesco’s Facebook double points app SWOT STRENGTH * TESCO have secured commercial standing within the global market place winning Retailer of the Year 2008 at the “World Retail Awards”. This can be used for marketing campaigns to drive advantage towards the demographic base for future growth and sustainability. * In an environment where global retail sales has for sometime shown significant decline or level performance on a like for like basis TESCO has continued to dominate the larger proportion
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SWOT analysis: Strengths 1. We offer great quality. We’ve gone to great lengths at Social boost to find people with a passion for creating and sharing their Internet experiences. Our staff is both knowledgeable and eager to please. 2. Best services and after sales services as we are competent and always online 24 hours a day 7 days a week. 3. We offer innovative and reliable applications which have been thoroughly tested. 4. Clear vision of the market need. We know the customers
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Facebook Case Analysis Michael M Chevalier Kaplan University MT460: Management Policy and Strategy Instructor Diane August 29‚ 2010 Case analysis of Facebook Facebook (originally "The facebook") is a social networking website launched in February 2004 by Mark Zuckerberg‚ then 23‚ while studying psychology at Harvard University. Membership was initially limited to students of Harvard College‚ but soon the social site was subsequently extended to other Boston universities‚ the Ivy League
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