Acknowledgement There are many people who have been of enormously help in the preparation of the Project on Airtel- Base Transeiver Station(BTS)‚ I am specially thankful to Mrs Sandhya Gopalakrishnan‚ faculty at Amrita School of Business who have given us this opportunity to undertake this project. I am thankful to all my friends giving their remarkable contribution and special thanks to my mentor in charge‚ Rajesh Babu‚ Sujith Nambiar and Anil who not only explained the topics very well but all
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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PROLOGUE This case study looks at the strategy of Bharti Airtel to promote its brand with a focus on the youth and how it has very effectively used the brand elements to connect with the users and added the social dimension to it. This case study illustrates brand building of Airtel through the sports sponsorship and youth oriented campaigning. This case highlights how ‘Sports Sponsorship’ has emerged as a unique medium of brand building because of its standout presence and youth appeal. Sports
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BY • • • • • • • Partha Pratim Mahanta Utpal Rajkonwar Omi Nirmali Pranjal Pran Pratim Parag Bharti Airtel Limited NSE: BHARTIARTL‚ BSE: 532454 Airtel is an Indian telecommunications company that operates in 19 countries across South Asia‚ Africa and the Channel Islands. It operates a GSM network in all countries‚ providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with about 230.8 million subscribers across 19
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to “AIRTEL” VISAKHAPATNAM Project report submitted to Andhra University‚ Visakhapatnam in partial Fulfillment for the Award of the Degree in MASTER OF BUSINESS ADMINISTRATION By Regd.No. Under the esteemed guidance of Project Guide [pic] DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES ANDHRA UNIVERSITY CAMPUS VIZIANAGARAM (2007-2009) CERTIFICATE This is to certify that project report entitled “BRAND AWARENESS” with reference to AIRTEL‚ Vishakapatnam
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A PROJECT REPORT ON THE COMPARATIVE ANALYSIS OF MARKETING STRATEGY OF VODAFONE AND AIRTEL Submitted By: SHRESTHA SAHU B.COM (HONS) ENROLLMENT NO. A7004613046 Under Guidance Of: Faculty Guide: Mrs Charu Bisaria Assisstant Professor ABS‚ Lucknow (RESEARCH PROJECT REPORT FOR BACHELOR OF COMMERCE (2011-2014) AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH‚ LUCKNOW ACKNOWLEDGEMENT I SHRESTHA SAHU sincerely thankful to all those people who have been giving me any kind
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Bharti Airtel B H A R T I I N TE L E C O M S | I N D I A From Neutral NOMURA SINGAPORE LIMITED Sachin Gupta‚ CFA +65 6433 6968 Neeraja Natarajan (Associate) sachin.gupta@nomura.com BUY A N C H O R R E P O R T Rumble in the jungle We have reviewed Bharti’s operations in the 15 African countries in which it operates. Apart from learning that Madagascar makes half of the world’s vanilla beans and 4/5 of African gorillas live in Gabon‚ we observe that Bharti is well positioned
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PROJECT REPORT ON MARKETING STRATEGIES OF AIRTEL SUBMITTED UNDER PARTIAL FULFILLMENT OF THE REQUIREMENT FOR TRAINING SUPERVISOR: PROJECT ADVISOR: SUBMITTED BY: SESSION: ACKNOWLEDGEMENT I acknowledge the sincere assistance provided to me from several rather unexpected quarters during the course of execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole hearted attempt would be made nevertheless‚ least I be branded
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PROJECT REPORT ON MARKET STUDY AND ANALYSIS ON BAJAJ MOTORS - MODEL PULSAR Submitted By Aashish Bansal Phani Krishna Venkat Tangaturi Joseph George PGCBM 22 PULSAR – PHOENIX OF THE BAJAJ’S Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. A dream ride for many of the Indian youngsters‚ which rode Bajaj on a success rope for over a decade. * What made Pulsar connect to the yound blood of India? * What was
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MARKETING STRATEGY ADOPTED BY BHARTI Bharti has spent a considerable amount on advertising its mobile phone service‚ Airtel. Besides print advertising‚ the company had put up large no of hoardings and kiosks in and around Delhi. The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences. It is trying to set up a thematic campaign to build a stronger brand equity for Airtel. Since the cellular phone category
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