"Swot analysis of banyan tree holdings" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    Using the Risk Analysis technique from BABOK 9.24‚ demonstrate: 1. Your understanding of the risk tolerance levels of the organization Enterprise risk management (ERM) has become a critical practice in organizations that are dedicated to managing uncertainty and its effect on achieving organizational objectives. ERM helps organizations focus on the most relevant risks to achieving an organization’s goals and objectives‚ both from an operational‚ as well as a strategic‚ perspective. How much risk

    Premium Risk Revenue Risk management

    • 1635 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Banyan Tree

    • 378 Words
    • 2 Pages

    functional strategy. • Banyan Tree Holdings Limited is a leading manager and developer of premi um resorts‚ hotels and spas in the Asia Pacific. After a successful IPO in Jun e 2006‚ Banyan Tree Holdings Limited planned to use parts of the IPO proc eeds to finance an ambitious expansion plan. At the core of this business d evelopment plan was an ambitious proposal to open 21 new resorts over f our years which would span non-Asian territories from Greece to Mexico. • Banyan Tree has several business

    Premium Brand Brand management Management

    • 378 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Banyan Tree

    • 3382 Words
    • 10 Pages

    Brand Communications Reporting Issue: IMC plan for The Banyan Tree Nichapat Fongsmut MBAII Glion Institute of Higher Education M947 Brand Communications Hand-in date 3rd October 2014 Statement of Authorship I certify that this assignment is my own work and contains no material which has been accepted for the award of any degree or diploma in any institute‚ college or university. Moreover‚ to the best of my knowledge and belief‚ it contains no material previously published or written

    Premium Marketing Brand Graphic design

    • 3382 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Banyan Tree

    • 2840 Words
    • 12 Pages

    product that could also bridge the price gap in this market’ Building a resort comprising individual villas with locally inspired architectural design and positioned as a romantic and intimate escapade for guests; ‘Sanctuary for the senses’. Banyan Tree Gallery: ‘local culture and heritage and promoting cottage Crafts‚ retail outlet showcasing indigenous crafts‚ works closely with village cooperatives and not-for-profit craft marketing agents. Marketing: high-end travel magazines in key markets

    Premium Hotel Hospitality industry

    • 2840 Words
    • 12 Pages
    Good Essays
  • Good Essays

    Banyan Tree.

    • 604 Words
    • 3 Pages

    Banyan Tree Hotels and Resorts had undoubtedly achieved a distinctive position in the luxury resorts industry. One of the main challenges that lay ahead of the company was how it could retain its competitive advantage to safeguard its market position. Though Banyan Tree enjoyed a prominent status among its competitors when it first started out‚ with time it has been facing increased competition from various contenders offering similar products and services. This paper attempts to focus on some aspects

    Premium Marketing Positioning Factor analysis

    • 604 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Banyan Tree

    • 702 Words
    • 3 Pages

    Having identified the gap in the hotel and luxury resort industry‚ Banyan Tree Hotels and Resorts (BTHL) positioned itself in the niche upscale category of providing romantic‚ intimate and exclusive holiday experience to its guests. It was coupled with a natural serene setting with tailor made services. BTHL was exceptionally successful in positioning its point of difference in the minds of its customers. As a result of this competent customer segmenting and high levels of customer service‚ BTHL

    Premium Brand Branding Marketing

    • 702 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    firm’s survival is dependent on how it responds to its stakeholders; CSR is a way that response is communicated. This paper explores whether CSR is necessary for the survival of Banyan Tree in today’s environment. We will evaluate the possible ways that CSR benefits the company and show that CSR is not necessary for Banyan Tree’s survival but it does play a strategic role in building brand equity along with a sustainable business. Introduction Corporate Social Responsibility (CSR) There are

    Premium Sustainability Corporate social responsibility Natural environment

    • 2913 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Banyan Tree

    • 557 Words
    • 3 Pages

    1. One of the main factors that contributed to Banyan Tree’s success is their public relations and global marketing programs. They allowed Banyan Tree to achieve global exposure and a high level of brand recognition with only minimal advertising. Banyan Tree founders‚ Ho Kwon Ping and Claire Chang‚ worked hard to build a strong brand so they could maintain a sustainable competitive advantage. They were also able to target the niche market that wanted private‚ intimate accommodations without the expectations

    Premium Middle East Asia Arabic language

    • 557 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Banyan Tree Research

    • 1301 Words
    • 6 Pages

    1. Growth and development of Banyan Tree. Banyan Tree Holdings Limited is a leading‚ international hospitality brand that manages and develops premium resorts‚ hotels and spas. From a single boutique resort in Phuket in 1994‚ Banyan Tree has grown into a multi-business operator globally. Listed on the Singapore Stock Exchange since 2006‚ the group currently consists of 30 hotels and resorts‚ over 60 spas 80 retail galleries and two golf courses in 27 countries‚ with aggressive expansion plans for

    Premium Brand Hotel Brand management

    • 1301 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Banyan Tree Case

    • 456 Words
    • 3 Pages

    Banyan TREE Banyan Tree is founded in 1992 by Ho Kwon Ping.The first Banyan Tree opened in 1994 in Phuket Island.The resorts were designed to blend into the natural environment. Corporate Strategies K. P. Ho thinks that company should consider the physical and human environment when making business decisions Business Strategies Goals : “...one of the top two or three dominant players in a global space which is very niche but nevertheless very global” K. P. Ho said. Scope : Banyan Tree provides

    Premium 2004 Indian Ocean earthquake Tsunami Indian Ocean

    • 456 Words
    • 3 Pages
    Satisfactory Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50