STA Travel‚ the largest student travel agency in the world‚ needs to evaluate whether or not the company should establish a presence in Second Life‚ a growing role-playing game that many companies began to invest in around the world. STA Travel has the choice to develop a virtual marketing presence on the computer simulated virtual world of Second Life. The website would include information about destinations and help to promote events related to the real-world destinations that users will eventually
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Case Study 1: STA Travel Island Table of Contents Background: STA Travel 3 Alternative 1: Second Life 3 Advantages 3 Disadvantages 3 Alternative 2: Pinterest 3 Advantages 3 Disadvantages 3 Alternative 3: Marketing to the Alumni 3 Advantages 3 Disadvantages 3 Background: STA Travel STA Travel was founded in 1979. They have marketed themselves as the world’s largest student travel organization. Since the time they were founded‚ they have grown to include several countries
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History/Situation: STA Travel is a subsidiary of a privately held company‚ Diethelm Keller Holding LTD‚ marketing as "the world’s largest student travel organization helping students travel in over 90 countries". Historically‚ STA utilized retail travel agencies located near or on college campuses; however the Internet has introduced new online competitors. The internet is predicted to account for more bookings than offline alternatives. In response to STA’s global customer base‚ STA delegated the
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Long-Lasting While the results of Sta-Bil Fuel Stabilizer are long-lasting‚ the actual product itself will last for months at a time. One 16-ounce bottle of Sta-Bil Fuel Stabilizer is enough to treat 40 gallons of fuel. Cons Unsecure Container There seems to be a trend developing of quality gas additives coming in less than stellar containers. You may remember me complaining about the Yamalube bottle being too easily accessible for children‚ the same is true about the Sta-Bil Fuel Stabilizer container
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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Puregold - 3191 New Panaderos St.‚ Sta. Ana‚ Manila City - History: The advent of one-stop shopping convenience began in 1998 when PUREGOLD opened its first branch along Shaw Blvd. in Mandaluyong City. The store offered a wide array of goods from groceries‚ apparel‚ household accessories and furniture at very affordable prices. During that time‚ the one-stop shopping philosophy was still a novel idea to consumers but with the excellent service and quality products it provided‚ it did not take long
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SWOT Analysis on Days Hotel‚ Hounslow [pic] Contents: Page • Introduction 3 • What is SWOT Analysis? 3 • Vision 5 • PESTLE Analysis 5 • SWOT Analysis of
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Assignment Course title: Strategic Management Topic: SWOT analysis of Excusive event management and catering. Submitted To‚ MD.Rakibul Hasan Lecturer of Prime University Dhanmondi Annex Dhanmondi Submitted By‚ Md.Hasnaine Akanda MBA‚ 33th Batch ID: 132020130 Definition of ’SWOT Analysis’ A tool that identifies the strengths‚ weaknesses‚ opportunities and threats of an organization. Specifically‚ SWOT is a basic‚ straightforward model that assesses what an
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SWOT Analysis The SWOT analysis is very important especially in the hotel industry. When it comes to tourism‚ the hotel industry is very important. In fact‚ it is a supporting service that affects the presence of tourists in a certain place. The SWOT analysis is vital to determine if the industry is helping in the achievement of tourism goals. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues.
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CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 easyJet plc © MarketLine Page 2 easyJet plc Company Overview COMPANY OVERVIEW easyJet plc (easyJet or the company) is a pan-European low-cost
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