Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack. 78 Harvard Business Review | January 2008 | hbr.org STRATEGY STRATEGY by Michael E. Porter Peter Crowther SHAPE THE FIVE COMPETITIVE FORCES THAT Editor’s Note: In 1979‚ Harvard Business Review published “How Competitive Forces Shape Strategy” by a young economist and associate professor‚ Michael E. Porter
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which have a total market power of $12.2 billion. The 10 largest buyers represent approximately 30% of the market‚ making the large scale buyers highly coveted by the producers. Further‚ buyers can purchase cans from any producer with low producer switching cost and can have relationships with multiple producers. This enables the buyers to control prices very efficiently and respond to poor producer customer service quickly. Additionally‚ buyers are not the end users and‚ therefore‚ have the incentive
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AN ANALYSIS OF BRAND SWITCHING BEHAVIOUR SUBMITTED BY ABSTRACT: A proposed integrative approach measured consumer response to various incentives to switch brands. The response measure consisted of both actual behavior (i.e.‚ switching behavior) and an evaluative measure‚ which underlies the behavior. Self-perception theory was utilized to assess consumer switching behavior in response to intrinsic versus extrinsic motives. The integrative approach
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Code-Switching at NUML Abstract Code Switching usually occurs in bilingual societies. The sociolinguistics aspect of Code Switching involves various factors including society‚ prestige‚ and education system and determines the reasons of Code Switching because of socio cultural environment. This research presents an analysis of Code Switching at NUML with in parameters of sociolinguistics context. However‚ data has been analysed only on Code Switched sociolinguistic patterns used by NUML students
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A Study on Brand-Switching Behavior and Promotional Strategies for High-End Airline Flight Services Mihir Dash* and Jacob Alexander** This study analyzes the impact of different promotional programs on the brand-switching behavior of students with respect to premium flight services to determine the ‘optimal promotional mix’ that service providers should offer. This study uses the Markov brand-switching model in combination with game theoretic techniques to find the optimal promotional mixes
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The Influence of Customer Satisfaction and Switching Costs on Customer Retention: A Survey of Retail Internet Banking Users in Hong Kong WONGChjBo BSc(Hons)‚ MBA‚ MA‚ MSc Student ID No. 9911675L International Graduate School of Management Division of Business and Enterprise University of South Australia A Thesis submitted in total fulfillment of the requirements for the degree of Doctor of Philosophy in Business and Management 24 January 2005 TABLE OF CONTENTS Page No.
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as without new players entering the game this is somewhat inevitable. Our concern is whether any entrant that has the capacity to counterbalance this reduced competition in the market is significantly deterred from entering due to the existance of barriers. In determining this it must be proven that entry is not only possible but likely (European Union‚ 2004). One must not get too bogged down in proving that entrants can enter a market as this information is rather trivial. Competition policy must
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Slide 2: Background * Luck Companies was founded by Charles Luck‚ Jr. in 1923 in Richmond Virginia; Charlie Luck IV become president and COO in 1995 and CEO 1999 * Family run business that like many small businesses used a “top-down” management style * Built on a “we care” attitude that emphasized integrity and treating people right‚ they created a competitive advantage with their stellar customer service * Competition increased and growing consolidation within the industry started
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undifferentiated making it easy to switch to other suppliers‚ and customer’s purchases represent a major part of the company’s total revenue. Substitute products for Usha Martin is relatively low since substitute products prices are higher‚ causing switching costs to be high and competitors does not have the potential to increase market penetration or production capacity like Usha Martin. The rivalry among its competitors is not as intense as the number of competitors are not equal in size and demand
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SWOT Analysis A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W)‚ and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities
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