The Use of Sweeteners and the Rise in Obesity I have selected to discuss the relationship of the sweetener sugar (sucrose) between its consumption and the rise in obesity. There is a problem with the increase in sugar consumption. Sugar both drives fat storage and makes the brain think it is hungry‚ setting up a “vicious cycle‚” according Robert Lustig‚ MD‚ a UCSF pediatric neuroendocrinologist. Obesity is one of the top underlying preventable causes of death in the U.S. The rise of obesity
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is that of the risk of using artificial sweeteners‚ which include carcinogens‚ or natural sweeteners‚ which tend to lead to obesity. Regarding the topic of which is healthier; I believe that the option of artificial sweeteners is superior to that of natural sweeteners. Although artificial sweeteners contain carcinogens that may lead to cancer‚ the habitual consumption of natural sugar certainly leads to obesity. With artificial sweeteners‚ such as Splenda‚ one risks the tragedy
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controversies‚ debates and choices that effect our moral values and desires. Most people are weight conscious and others are health conscious‚ although similar‚ they must be distinguished as their views regarding the hot debate of use of artificial sweeteners vs. Regular sugar differs drastically. As you enter aisle 5 in the super market‚ you may notice that there is regular coke and diet coke. When reading the nutrition labels‚ diet coke contains 0 grams of sugar and 0 calories. The idea of a
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within the odd sweet deal with from time to time. Thus many recipes have been created that use diabetic sweeteners to create sugar free delicacies like cookies‚ brownies‚ desserts and even candy. Saccharin - This is the first artificial sweetener produced. It is said to be 300 times sweeter than sugar. On its own‚ it is said to have a metallic taste so it is often combined with other sweeteners. It is good for cooking and can add the sweet taste to cookies and cakes. Acesulfame potassium - It is
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| |Date: |Jan 20‚ 2013 | Case Memo Bitter Competition: The Holland Sweetener Company versus NutraSweet - 1. How should Vermijs expect NutraSweet to respond to the Holland Sweetener Company’s entry into the European and Canadian aspartame markets? (1) Baseline: Product: aspartame was a strong substitute of saccharin with better flavor and low calories‚ especially for
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Harvard Business School 9-794-079 Rev. November 13‚ 2000 Bitter Competition: The Holland Sweetener Company versus NutraSweet (A) In late 1986‚ the Holland Sweetener Company (HSC)‚ based in Maastricht‚ the Netherlands‚ was preparing to enter the European and Canadian aspartame markets. Aspartame‚ a low-calorie‚ high-intensity sweetener‚ had been discovered in 1965 by G.D. Searle & Co.‚ a U.S. pharmaceuticals company. After having secured a number of patents on its discovery‚ Searle had gone on to
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Bitter Competition: The Holland Sweetener Company versus NutraSweet Case Facts The low-calorie‚ high-intensity sweetener dominated by NutraSweet‚ the operating entity of G.D.Searle & Co. NutraSweet had recorded sales of $711 million in 1986. NutraSweet has monopoly in the market owing to the patents which are about to expire in 1987 in the European and Canadian markets The Holland Sweetener Company (HSC)‚ a joint venture between Tosoh Corporation and DSM‚ preparing to enter these markets with low
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Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A) 1. How should Vermijs expect NutraSweet to respond in the Holland Sweetener Company’s entry into the European and Canadian aspartame markets? Vermijs could expect two responses from NutraSweet: try to “save” its monopoly by fighting and low the price and start a price-war with HSC; or accept the entrant and its pricing and finally share the market. With the acquisition of Searle in the summer 1985 by the giant Monsanto‚
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Just how sweet is artificial sweeteners? Statistically this sugar imposter is thirty to eight thousand times sweeter than real sugar‚ but at what cost? All artificial sweeteners were discovered in a lab‚ and the substance the scientists discovered just happened to be sweet. Artificial sweeteners were never intended to be sweeteners. Pure‚ raw sugar is much better for your body than anything that was founded in a lab. Aspartame is derived from GMOs and is found in diet soda‚ but recently pepsi has
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switching from natural sugar to artificial sweeteners packets or products. However‚ several studies indicate artificial sweeteners may have unforeseen health effects. For instance‚ a twenty-two yearlong study conducted by Harvard University found an association between the consumption of aspartame‚ often found in artificial sweeteners‚ and increased risks of cancers in the blood. Furthermore‚ not just individuals but food corporations‚ are adding artificial sweeteners to reduce caloric value and garner more
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