Dusbai international airport. Dubai international airport was built in 1959‚ when Sheik Rashid bin Saeed Maktoum first ordered construction. It was inaugurated in 1960 with Dc-3 plane flights and was home to nine airlines. Today the airport accepts all kinds of jets. On 3 July 1988‚ Iran Air Flight which was on a Tehran-Bandar Abbar-Dubai route was shot down by USS Vincennes between Bandar Abbas and Dubai due to the aircraft overflying a combat zone. An estimated 300 people were killed in the incident
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Acknowledgement we have taken efforts in this project. However‚ it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. we are highly indebted to (Name of your Organization Guide) for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. we would like to express my gratitude towards
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THE BRAND BUILDING CHALLENGE • Key points to be incorporated in the presentation as per the case study synopsis • In the absence of meaningful difference on product quality‚ consumers generally choose by name • Key values are not marketing but what the core values of the product are • How a particular brand evolved and grew and in turn became a powerful brand in today’s competitive market Contents expected in Case Study as per Prof. Majumdar • Your chosen Brand’s Identity
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Michael Porter is a Professor of HBS . He established that A firm’s relative position within its industry determines whether a firm’s profitability is above or below the industry average. The fundamental basis of above average profitability in the long run is sustainable competitive advantage. There are two basic types of competitive advantage a firm can possess: low cost or differentiation. The two basic types of competitive advantage combined with the scope of activities for which a firm seeks
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RETAILING IN INDIA – EMERGING TRENDS & POTENTIALITIES Introduction: Retail is India’s largest industry‚ accounting for over 10 per cent of the country’s GDP and around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms
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SPEEDO INDEX Sr. No | Topic | Pg. no | 1. | Marketing Objectives | 1. | 1.2 | Ansoff Matrix | 1. | 1.3 | Unique Selling Proposition | 3. | 1.4 | Point of Difference | 4. | 1.5 | Point of Parity | 4. | | | | 2. | Marketing Program | 5. | 2.1 | Product | 5. | 2.1.1 | Lines to be introduced | 5. | 2.1.4 | Quality | 11. | 2.1.5 | Packaging | 12. | 2.2 | Promotion Strategies: | 14. | 2.2.1 | Online and Print Media Promotion | 14. | 2.2.1 | Outdoor Promotion | 16
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Introduction India is in the midst of a retail boom. The sector witnessed significant transformation in the past decade from small-unorganized family-owned retail formats to organized retailing. Indian business houses and manufacturers are setting up retail formats while real estate companies and venture capitalist are investing in retail infrastructure. Many international brands have entered the market. With the growth in organized retailing‚ unorganized retailers are fast changing their business
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advertising is growing Musicians seem more willing to have their music used for commercial purposes (being a part of a brand/commercial Companies attempt to reach a wider audience with use of music Music video product placements (on the floor – Swarovski‚ bmw) Advertising used for new artists to gain exposure (Feist ipod commercial) Tin Pan Alley Area of Manhatten around 28th street. Where most of the sheet music is popular vaudeville tunes of the early 20th
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public shares on the American Stock Exchange. By the 1970’s‚ Zales had grown to more than 1‚700 stores. The company’s history was significantly altered in 1986 with the leveraged buyout of Zales Corporation by Peoples Jewellers of Canada and Swarovski International of Austria. Still‚ Zales continued to expand‚ and in 1989 they made another major acquisition of Gordon’s
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small shop that sells collectible glass figurines. Betty’s shop carries many items that she purchased from estate sales and regional auctions‚ but the shop also sells new crystal figurines from manufacturers such as Baccarat‚ Lalique‚ Orrefors‚ and Swarovski. The shop is located in Metamora‚ Indiana‚ which is a popular tourist destination for weekend travelers in the Midwest. The town of Old Metamora is a small historic area in a rural setting that is less than a day’s drive from seven major metropolitan
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