INTRODUCTION Victory of any business rests on consumers who are willing to accept and pay for the products. The firms must be aware of what must be monitored continuously for assured success According to Phillip Kotler “Satisfaction is a feeling of pleasure (or) disappointment resulting from comparing through perceived performance in relation to his her exception”. Since customer satisfaction is an important goal of any marketing program it is necessary to establish factors which help satisfy
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targeting the Indian middle class. As manufacturing a small and affordable car required better technology than was available indigenously‚ the government tied up with the noted Japanese company‚ Suzuki. The government formed a joint venture with Suzuki and founded Maruti Udyog Limited (MUL). It held 74% and Suzuki got 26% equity stake in MUL. In 1983‚ MUL launched the ‘Maruti 800’‚ priced at Rs 40‚000... {text:bookmark-start} Hyundai’s Entry in India One of the major players that entered the Indian
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Project Report On Industry analysis Of INDIAN AUTOMOBILE INDUSTRY CHAUDHARI CHIRAG [4] CHAUDHARI RAVI [7] MULTANI AKIL [30] SHEIKH SHOEB [48] VACHHANI MIRAJ [57] INTRODUCTION OF PORTERS FIVE FORCES MODEL AND SWOT ANALYSIS: PORTERS FIVE FORCES ANALYSIS According to Michael Porter’s well known model of structural analysis of industries‚ the state of competition in an industry depends on five basic competitive forces. * Rivalry among exiting firm
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Term Paper submitted in partial fulfillment of The requirements of the Graduate Degree in BACHELOR OF BUSINESS ADMINISTRATION (HONOURS) J.D. BIRLA INSTITUTE at the JADAVPUR UNIVERSITY KOLKATA. NAME: ADITYA AGARWAL SEMESTER: 5 ROLL NO.: 7 COURSE: BACHELOR OF BUSINESS ADMINISTRATION (HONS.) MENTOR: MS. PAROMITA SARKAR TOPIC: A DETAILED ANALYSIS OF AUTOMOBILE SECTOR IN INDIA PAPER: BBA 508 DECLARATIONS I declare the following: The material contained in this dissertation is the end result of
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Attitude towards change-competitive products REPORT BY SANTOSHI .M SRIVIDHYA.M INTRODUCTION: Attitudes are overall evaluations that express how much we like or dislike an object or an action. Attitudes are learned‚ and they tend to persist over time. We also have attitudes toward brands‚ product categories‚ ads‚ people‚ countries‚ types of stores‚ universities etc. Attitudes guide our thoughts (the cognitive function)‚ Influence our feelings (the affective function)‚ and Affect our behavior
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Maruti 800 were exemplary. * It was the leader in market sales for nearly 20 years. All these points make for a good case-study. INTRODUCTION: Company (MUL) Introduction: MUL was a joint venture created in February 1981 between Japan’s Suzuki Motor Company and the Indian Government when the latter decided to produce small‚ economical cars for the masses. The intention from the beginning was to produce a ‘people’s car’. To get the project off the ground MUL took over the assets of the erstwhile
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(without AC) at 2‚34‚000. Recently I had a test ride of a used Alto 1.1 without power steering. The car was in a good condition. I really liked the power of 1.1 engine. With 4 passengers it was pulling very well. The transmission was typical Maruti/Suzuki‚ a little rough but spot-on. As I am used to Palio’s butter smooth gears I found the gears in Alto a little crude but accurate & easy to locate specially from 2nd to 3rd‚ it is easy to find it. Although I have heard a few complaints from some owners
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Premier Automobiles is an Indian automaker which monopolized period from the 1950s till the early 1990s when India was closed to the world and imports. In 1949‚ parts were being made in India‚ starting with simpler components and gradually building up to more complex pieces. Two companies made parts: Premier and Hindustan Motors of Calcutta. The early years of Premier and Hindustan were marked by very low sales‚ due to the size of the market; only about 20‚000 vehicles per year were made in India
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with the Maruti 800‚ based on the Suzuki Alto keicar which at the time was the only modern car available in India‚ its’ only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004‚ Maruti has produced over 5 Million vehicles. Marutis are sold in India and various several other countries‚ depending upon export orders. Cars similar to Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki in Pakistan and other South Asian
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day. Today‚ the Indian automobile industry presents a galaxy of varieties and models meeting all possible expectations and globally established industry standards. Some of the leading names echoing in the Indian automobile industry include Maruti Suzuki‚ Tata Motors‚ Mahindra and Mahindra‚ Hyundai Motors‚ Hero Honda and Hindustan Motors in addition to a number of others. During the early stages of its development‚ Indian automobile industry heavily depended on foreign technologies. However‚ over
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